Speaker:

Todd Greene

CEO and Co-Founder
PubNub

Track: Cloud Action Points / Best Practices / Case Studies

Today’s end users are always connected, and mobile and social apps have given them the expectation of immediate gratification. Why should enterprise apps be any different? What good is big data and real-time computing if you can’t broadcast data to all your end-users in milliseconds? In this session, Todd Greene, CEO and co-founder of PubNub, will discuss how companies are using real-time cloud infrastructure to deliver new kinds of killer apps to users. This broad reaching topic will illustrate how the cloud is powering real-time apps across a wide range of industries, including real-time analytics, advertising, massive scale audience participation, linking commerce with presence, and business collaboration that enables live participation and the ability for instant decision-making. Whether you build or support b2b or b2c apps, it’s likely that your users are expecting their apps and websites to connect users to real-time data, collaboration, and immediate gratification. Explore how you can use cloud services like PubNub to deliver "human-perceptive" real-time experiences that scale to millions of users worldwide.

Speaker:

Dave Zabrowski

Founder and CEO
Cloud Cruiser

Track: Enterprise Cloud Computing

At its core, cloud computing is a fundamentally lower cost IT architecture. As typical enterprises spend 3-5% of their revenue on IT costs, companies must seek lower costs to stay competitive and will pursue those costs with a hybrid strategy of physical, virtual, private and public clouds. But how do you know that you are actually achieving lower costs across this disparate infrastructure? This session will present a four step process to ensure your enterprise achieves: cost transparency across a diverse IT structure, granular cost accountability, cost empowerment of your users, and cost control to reduce costs and mitigate risk.

Speakers:

Karen Padir

EVP of Products & Engineering
EnterpriseDB

and
Aaron Hollobaugh

Vice President of Marketing & Communications
Hostway Corporation

Track: All Tracks

In this fast-moving industry discussion panel, chaired by Cloud Expo chair Jeremy Geelan, leading Cloud executives will be mapping the hottest areas of cloud computing right now, and sharing real-world examples of offerings that are generating value.

Learn how the future looks for Branded Clouds and Personal Clouds, hear what verticals are stepping up the cloud-powered portion of their services - and find out what business, telecom, and software vendors are doing to unleash the ever-growing value of the cloud.

Speaker:

Corey Scobie

VP, Technology
SOA Software

Track: Cloud Perspectives

In this session join Corey Scobie, Chief Technology Officer of SOA Software, as he shows how businesses are harnessing the power of APIs to reach new customers and markets. Corey will walk the audience through the growth and evolution of the API, why effective API management us important, how the game changes when companies expose business applications to the outside world.

• A brief history of the API
• How to use APIs to make money, save money, build brand
• "Appification" and the innovation model of the open API
• API management nuts and bolts, and best practices
• Why Enterprise APIs are important
• Some great examples of companies doing it right

Speaker:

Orestes Melgarejo

Director of Product Management
Citrix

Track: Enterprise Cloud Computing

Cloud computing is becoming an integral part of every enterprise IT environment. With multiple cloud deployment models to choose from, understanding the essential components to any cloud solution will help ensure your success. Discover how to design your cloud strategy with your goals, requirements and existing environment in mind in order to quickly transform datacenter resources into automated, elastic, self-service clouds that ensure the best security, performance and reliability whether they are running in the enterprise datacenter or in an external cloud.

Speaker:

Dan Lucky

VP Business Information Management & Protection Solutions
Micro Strategies Inc.

Track: Cloud Action Points / Best Practices / Case Studies

Lots of companies are talking about Cloud, but no one seems to be giving a consistent message. This session will help you get the facts straight and discuss how to solve you pain points around cloud costs. Hear for yourself how a Hybrid Cloud solution helped a start-up company create a music creation environment that could be used to by thousands of users across a global platform in a cost effective and efficient manner.

In this session we will:
- Explain the business benefits our client has received
- Chart a path to the Cloud that shows you a step by step approach to realizing these benefits.

Attend the session and you will be entered into a drawing to win an iPad and the end of the presentation.

Speakers:

Ash Massoudi

CEO & Co-Founder
NextAxiom Technology

and
Sandy Zylka

VP Products & Technology, Co-Founder
NextAxiom Technology

Track: Cloud Perspectives

The cloud has raised the bar and changed the game for software development. However, the current software development paradigms are fundamentally introverted and rooted in a siloed approach to development. The cloud provides an opportunity for the emergence of a silo-free and elastic programming paradigm that is built to automatically scale and enables inside-out integration at its core.

In this session, we will discuss the seven defining characteristics of this elastic programming paradigm and their implications.

Please visit NextAxiom at www.nextaxiom.com.

Speaker:

Anand Akela

Sr. Principal Product Director
Oracle

Track: Moving to the Cloud in Practice

According to a 2011 survey by the Independent Oracle User Group, over 50% of Oracle’s customers have deployed or are considering deploying private clouds. Most private clouds today support non-production workloads because enterprises are unable to deploy mission-critical applications in their private cloud. In this session, you will learn how the same Oracle technology that powers the Oracle Public Cloud enables you to deploy mission-critical applications in your cloud. Learn how Oracle Cloud Management solutions bring together three essential capabilities we call Total Cloud Control:

1. Complete cloud lifecycle management, including capabilities such as cloud setup and configuration, policy-driven resource management, self-service access, metering and chargeback
2. Integrated cloud stack management, including the entire Oracle stack ranging from Oracle Fusion Applications, Oracle Fusion Middleware, Oracle Database and Hardware—as well as key non-Oracle technologies
3. Business-driven application management, which enables application performance to be optimized based on the real-time experience of end-users;

Speaker:

Eyal Maor

CEO
Xoreax

Track: Cloud Storage Virtualization Testing | APIs

This session will explore the unique technology behind process level virtualization, business applications, and strategic benefits, with a focus on implementation case studies. Xoreax’s acceleration solution distributes an application’s computational-intensive processes by harnessing idle CPU resources in the local network and/or public cloud. Xoreax uses unique process level virtualization technology with a very low footprint to create a robust and fault-tolerant virtual private cloud that leverages existing IT infrastructure to achieve supercomputing performance at lower cost and with zero management and integration effort.

Speaker:

Varun Badhwar

Vice President, Product Strategy
CipherCloud

Track: Cloud Architecture, Security & Performance

The benefits of cloud computing are well documented: faster time to value, lower total cost of ownership, and greater scalability. So, what's holding up adoption? Concerns include data security, data privacy, loss of governance, regulatory compliance, and data sovereignty. How should organizations address these challenges to leverage the proven benefits of cloud computing?

In this session, we’ll shed some light on these complex issue, discuss how migrating to the cloud impacts regulatory and compliance requirements, cover case studies on how global institutions have securely adopted the cloud, and examine emerging best practices on retaining control over sensitive data in the cloud.

Speaker:

Richard Place

Lead Partner - Cloud Services
SHI

Track: Enterprise Cloud Computing

SHI International has a 22 year history as a Value Added Reseller and technology provider to the IT industry. We continue to build by leveraging our strengths and long standing relationships and we’re now offering one of the most robust Infrastructure as a Service (IaaS ) cloud solutions available in the market today.

This panel discussion will be hosted by Jeff Gibson, Lead Partner for SHI Enterprise Solutions with executives from several software publishers offering their applications in the SHI cloud. This will be a discussion about the decision to work with SHI as their cloud service provider to run their applications as a SaaS solution.

Topics to be covered will include: Performance, High availability, Security, Financial and Sales strategies behind the SaaS solutions running in the cloud and value behind the strategic partnership built with SHI.

Speaker:

Eric Baldeschwieler

Co-Founder & CEO
Hortonworks

Track: Big Data & Cloud Computing

In 2011, Apache Hadoop received tremendous attention for helping organizations cost effectively capitalize on their big data. Hadoop is now disrupting the business of analyzing data. This session - by the engineer who built and managed the team that took Apache Hadoop from a prototype to a system Yahoo! uses on 42,000 computers - will look at the current state of the project, lessons learned by deploying it at scale, and the roadmap for its future.

In this session, Big Data Track attendees will learn about the exciting developments that have happened recently with the Apache Hadoop project, what is has already accomplished (including real-world examples), and what it is going to make possible in the future.

Speaker:

Gotce Peev

Senior Systems Engineer
VMware

Track: Cloud Perspectives

Most IT executives agree their application infrastructure will look very different 5 years from now. That difference will be driven by the changing nature of applications which are increasingly web oriented, dynamic, data intensive and most likely deployed on virtual infrastructure. New applications will be sourced from existing datacenters, as well as from external cloud services. Monitoring and metric gathering will be required to span heterogeneous cloud environments to provide end-to-end visibility. And end users will access these applications from a growing variety of devices. Weaving an elastic enterprise into a cohesive, secure, compliant whole in a way that improves IT agility is the challenge for cloud IT. Attend our session where you'll gain insight into how your peers are meeting these challenges while protecting investments they may have in legacy applications and infrastructure.

Topics to be covered:

• Managing data for low latency, highly scalable and geographically distributed architectures
• Providing a rich, modern user experience across platforms, browsers and devices
• Leveraging popular mobile and cloud service API's
• Integrating with other applications using proven Enterprise Application Integration patterns
• Automating application provisioning to dramatically reduce deployment times
• Monitor elastically scaling and dynamically moving applications

Speaker:

Jason Bloomberg

President
ZapThink, A Dovel Technologies Company

Track: Cloud Architecture, Security & Performance

It’s a common misconception that the Cloud is nothing more than a virtual server in the sky, where you can take any on-premise, legacy app, drop it into the Cloud, and expect it to both work properly and leverage the Cloud’s advantages. In reality, it’s essential to architect applications properly, both to mitigate the Cloud’s shortcomings as well as leverage the most important Cloud benefit: elasticity.

The problem? Cloud environments are inherently partition tolerant, which impacts both data consistency and application state. As a result, architects must utilize different approaches from traditional application environments, instead leveraging best practices for creating hypermedia applications. In particular, they must move application state off the server to the client, following an architectural style known as Representational State Transfer, or REST.

Attendees of this session will:

• Obtain an understanding of the unique architectural requirements for Cloud-based applications
• Gain a new perspective on how the Cloud can support and complement existing applications
• Learn how REST is essential for achieving elasticity in Cloud-based applications.

Speaker:

Mike Carpenter

VP Business Development
CARI.net

Track: Cloud Architecture, Security & Performance

In a world of ever increasing demand for performance vs cost, the importance of optimizing infrastructure utilization is critical. With today’s easy access to extremely high-performance hardware and the overabundance of management software, it is easy to “over subscribe” either accidentally or intentionally. Plenty of these discussions center around RAM and CPU, but what about storage and bandwidth and who is gong to manage it all? There is a gentle yet optimal balance between performance, redundancy and capacity. In this session you will hear how CARI.net utilizes efficient and powerful hardware along with both open source and proprietary software to achieve that ideal balance.

Speaker:

Tom Leyden

Director of Alliances and Marketing
Amplidata

Track: Big Data Techniques & Technologies

Big Data has become very popular as what can probably best be described as “loosely structured large scale data”, i.e. data sets of relatively small files.

In this session we will explain what Big Unstructured Data is (lots of large, unstructured files) and how you build scalable storage infrastructures that can handle such volumes of data. The focus will be on Object Storage, which is the future storage paradigm that uses concepts of cloud computing to optimize the back-end storage for cloud applications.

Speaker:

Dan Choquette

Director, Cloud & Big Data Solutions Integration
Dell

Track: Big Data & Cloud Computing

The impact of big data is extremely broad for business, information management and technology. Being able to analyze your growing mountain of data can give you a distinct competitive advantage, but big data can be more than traditional tools can handle. Understand where Dell Apache Hadoop Solutions can help by providing super-fast analysis, data mining and processing.

Speaker:

Anjul Bhambhri

VP, Big Data & Streams
IBM

Track: Big Data & Cloud Computing

Organizations in every industry, regardless of size or geography are embracing cloud computing as a way to reduce the complexity and costs associated with traditional IT approaches. This reality is driven by three related shifts:

• Customer, employee and partner expectations are changing as self-service consumption of technology and services becomes the norm.
• The economics of computing are changing as organizations access world-class computing power, now available anytime, anywhere.
• Faster delivery of higher-value products and services is now mandatory to address formidable competition and escalating customer and shareholder expectations.

In this session delegates will learn how, in the era of smarter computing, any enterprise can apply the transformative power of cloud computing to reinvent the way it does business and improve economics. For example, cloud-based, real-time analytics can help save more than 50 percent in business insight-related costs, and collaborative business process services can help increase employee productivity by 25 percent.

Speaker:

Jim Mlodgenski

CEO & Co-Founder
StormDB

Track: Big Data & Cloud Computing

Everyone is talking about Big Data, and you've implemented it to bring a competitive advantage to your company, but now what? The truth is much of that data has some sort of time and geospatial location aspect to it. Whether it be the timestamps of a temperature sensor reading or the locations of users hitting your site with their mobile phones, you have geotemporal elements in your data. You can easily calculate the average temperature from yesterday or how many people connected from a state, but there is so much more valuable information locked inside that data if you just ask the right questions.

This session will examine:

• Understand how to approach Big Data to maximize its value for your company.
• Learn the types of geospatial questions you can ask of your Big Data solution to provide a deeper understanding of your data set.
• Hear how new technology is delivering geospatial analytics that transform Big Data into actionable insights.

Speakers:

Govind Rangasamy

Director of Product Management
Eucalyptus Systems

and
Kevin Brown

CEO
Coraid

and
Christos Tryfonas

CTO and Co-Founder
Cetas

and
Max Riggsbee

CMO and VP of Products
WHIPTAIL

Track: All Tracks

In this Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan, industry-leading IT executives of Big Data- focused companies will discuss such topics as:

• Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?
• How is Big Data impacting storage and networking architecture in data centers?
• How about the intersection of Big Data Analytics and Cloud Computing - how big a sector is that and why?
• What's the difference between Big Data and Fast Data?
• Why is the healthcare sector so often put forward as a prime use case of extracting value from Big Data?
• What other verticals are forging ahead making strategic use of Big Data?
• Will the Internet one day collapse under the weight of all the zettabytes???
Which companies today are going to need to climb about the Big Data bandwagon who may not realize it at present?
• Where will we be in 5 years time?

Speakers:

Rupert Tagnipes


GoGrid

and
Mark Kemna

CTO
Brilig

Track: Big Data Techniques & Technologies

Big Data has exploded from the tech world into every industry and now everyone wants in on the action. A lot of companies are talking about it, some companies are even implementing it. But what exactly is Big Data and what can you do with it? What are some of the considerations if you need to run a high-performance production system? Join the GoGrid team and learn how one of our customers leverages the power of Big Data and the scalability of the cloud to vastly improve its product.

In this session, participants will learn:

• What Big Data is
• How companies are using Big Data
• The key elements needed to implement a high-performance system in the cloud

Speaker:

Arka Mukherjee

Founder & CEO
Global IDs

Track: Big Data Techniques & Technologies

Large Enterprises that are interested in "Big Data" must also tackle the problem of managing large volumes of metadata. Metadata, which describes the content and structure of data, is essential to understanding the makeup of enterprise data landscapes. This session will show how Private Clouds are ideal for creating Enterprise Metadata Repositories. By providing the requisite computing horsepower to generate descriptive and semantic metadata, Cloud Computing solves a significant problem in Enterprise Information Management (EIM).

Speakers:

Shail Goel

Director Product Management
Exalogic at Oracle

and
Ronen Kofman

Director of Product Management
Oracle

Track: Cloud Storage Virtualization Testing | APIs

As virtualization adoption progresses beyond server consolidation, this is also transforming how enterprise applications are deployed and managed in an agile environment. The traditional method of business-critical application deployment where administrators have to contend with an array of unrelated tools, custom scripts to deploy and manage applications, OS and VM instances into a fast changing cloud computing environment can no longer scale effectively to achieve response time and desired efficiency.

Oracle VM and Oracle Virtual Assembly Builder allow applications, associated components, deployment metadata, management policies and best practices to be encapsulated into ready-to-run VMs for rapid, repeatable deployment and ease of management.

Join us in this Cloud Expo session to see how Oracle VM and Oracle Virtual Assembly Builder allow you to deploy complex multi-tier applications in minutes and enables you to easily onboard existing applications to cloud environments.

Speaker:

Hans van de Koppel

Sr. Enterprise Architect
Capgemini

Track: Cloud Action Points / Best Practices / Case Studies

How to bring services from the cloud to your customers faster and have them adopt it with ease of use? How to bring the power of bundled services to the finger tips of your clients without creating new rigid ‘apps stove pipes’? How to prevent your Business running away to public and unmanageably immature cloud services?

In this sesssion Hans van de Koppel - who develops the Cloud Orchestration of Capgemini’s global cloud - will take Cloud Expo delegates to the developing world of Cloud Services Brokerages and Cloud Orchestration. He will analyze challenges and presents practical results. Finally he will present his view on the practical implementation of cloud orchestration combined with event processing and maybe even 'learning agents.'

Speaker:

James Weir

CTO and Co-Founder
UShareSoft

Track: Moving to the Cloud in Practice

Interest is growing rapidly in "enterprise app stores" where software designers and users can share and consume IT applications. Such stores may be offered by hosting providers to onboard customers and partners to their cloud, or by an enterprise to facilitate collaboration among engineering teams. However, many stores are limited to supplying pre-packaged cloud images, rather than editable templates. This session discuss the benefits and technologies for building a flexible, "dynamic" enterprise app store. These stores allow users to customize server templates before publishing directly to cloud. Additionally, hosting providers can dynamically “inject” managed services into templates, and empower channel partners to offer customized cloud solutions.

Speaker:

Ayalla Goldschmidt

Sr. Director, Fusion Middleware & Java Platform
Oracle

Track: Cloud Action Points / Best Practices / Case Studies

Whatever your course, meet Cloud complexity head on with a unified approach to handle extreme performance, reliability, availability, and simplicity. In this session hear industry experts reveal the underpinnings for the Oracle Public Cloud as well as technology best-practices for developing private and hybrid cloud architectures using Oracle’s Engineered Systems together with Oracle Fusion Middleware. Oracle Fusion Middleware is a complete array of technologies enabling you to embrace the paradigm shift of Cloud computing and take full advantage of the cost savings and improved agility they promise. Together with Oracle Exalogic and Oracle Exadata provide the world’s first and only integrated engineered system, which provide enterprises the best possible foundation for running enterprise applications with the performance, elasticity, reliability, and scale characteristics expected for cloud-based applications.

Speakers:

John Keagy

Founder, Chairman & CEO
GoGrid

and
Treb Ryan

Chief Strategy Officer, Cloud Business Unit
Dimension Data Cloud Solutions

and
Darryl S. Brown

CMO
Appcore

and
Mårten Mickos

CEO
Eucalyptus Systems

and
Lawrence Guillory

CEO
Racemi

and
Joe Weinman

Sr. VP of Cloud Services & Strategy
Telx

and
Jeff Newlin

VP and GM, North America
OutSystems

and
David Canellos

President & CEO
PerspecSys

Track: All Tracks

In this Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan and featuring leading CEOs in the Cloud Computing and Big Data space, participants will be discussing such topics as:

• Is it just wishful thinking to depict the Cloud as more than just a technology solution? If not, then what concrete examples best demonstrate cloud computing as an engine of business value?
• Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?
• Do you agree that Cloud computing is basically to technology what credit is in the financial services industry: i.e. it enables companies to leverage capabilities that they don’t own. Or are there better analogies?
• Do you think Big Data will only ever be used for analytical purposes, or do you envisage that it will actually enable new products?
• How exactly does the cloud enable companies to be better positioned to innovate around new products and services?
• Which of the recent big acquisitions within the Cloud and/or Big Data space have most grabbed your attention as a sign of things to come?
• So, three to five years out, what are the Cloud / Big Data markets going to look like?

Speaker:

Paul Rubell

Partner
Meltzer Lippe

Track: Big Data Techniques & Technologies

This session will address the legal implications and consequences of cloud computing in the healthcare and high-tech sectors, including potential legal protections and solutions from the point of view of providers, suppliers and consumers. There will be a special emphasis on federal mandates that will encourage “meaningful use” of EHR technology by 2015, what those mandates will require executives to understand about cloud-computing and solutions for implementing cloud computing across large companies, corporations and not-for-profits in advance of federal mandates.

Speakers:

Greg O'Connor

President & CEO
AppZero

and
Giovanni Boschi

CTO
AppZero

Track: Moving to the Cloud in Practice

Moving production applications to the cloud takes heavy lifting. The mismatch between the current set of infrastructure tools and application requirements has been both an impediment to cloud adoption, and a call for tools that are application-centric. Join appzero CEO Greg O’Connor and CTO Giovanni Boschi as they demonstrate migration of production applications to any cloud. Find out how to automate on-boarding of complex enterprise applications and move them anywhere with the ease of an enterprise app store -- without re-engineering, re-installation, or lock-in.

Speaker:

Joe Weinman

Sr. VP of Cloud Services & Strategy
Telx

Track: Big Data & Cloud Computing

As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs.

This session will discuss how distributed computing has many advantages. It would allow organizations to have a cloud at various data centers instead of one cloud at one datacenter. Costs are reduced significantly since one big Internet pipe is not needed. Centralized clouds not the way to go for global expansion because of data needing to stay in region, performance and latency issues and costs.

Speakers:

Dave Roberts

SVP Business Development & Platform Ecosystem
ServiceMesh

and
Jon Waldron

Executive Architect
Commonwealth Bank of Australia

Track: Cloud Action Points / Best Practices / Case Studies

There’s no substitute for experience. If you could learn from the successes and failures of an early enterprise cloud pioneer, your own cloud journey could avoid similar pitfalls and perhaps reap faster rewards. Years ago, the Commonwealth Bank of Australia made the strategic decision to migrate to an agile IT operating model, adopting “as-a-service” IT delivery wherever possible. Now, the bank is enjoying the benefits of its early commitment. However, the journey was not always smooth. Implementing a successful cloud strategy is dependent on much more than new technologies, and hinges on a well designed adoption plan spanning organization, operating model, and IT service portfolio changes.

This session will explore key lessons learned by the largest bank in Australia during the rollout of multiple enterprise-wide, private cloud services. Find out what worked and what didn’t so you can apply the same lessons to your own cloud initiatives.

Speaker:

Joe Corvaia

VP, Cloud Services
Evolve IP

Track: Cloud Storage Virtualization Testing | APIs

Virtual Desktop Infrastructure (VDI) has been a hot topic in the IT community for years but delivery models have limited its use. Today there are real options for using the technology to truly replace the existing desktop infrastructure to realize tangible benefits. Today’s Cloud-sourced VDI offers the enterprise new opportunities for security, centralization, mobility, and business continuity while avoiding much of the upfront investment of traditional in-house deployments. Utilizing cloud-based VDI to centralize application deployment, secure corporate property, or scale the IT enterprise brings flexibility and a layer of abstraction that was not previously available. There are many different delivery strategies on the market with different benefits, nuances, and use-cases. While most agree that IT’s consumption of infrastructure is changing drastically, how do you choose which is the right model for your business?

Join Joe Corvaia for a deep-dive into:

• Different desktop deployment models
• How enterprises are currently utilizing these architectures
• Benefits including centralized application publishing, security, and administration
• Hosting and presenting critical line-of-business applications
• Managing performance and application rendering in a Cloud-based delivery mode
• Investment protection and virtual desktop TCO principles
• Practical examples and use-cases

Speaker:

Darryl S. Brown

CMO
Appcore

Track: Cloud Perspectives

With the rapid pace of technology adoption growth driving application consumption are impacting an ever increasing spectrum of projects across it organizations such as data center consolidation/expansion, application distribution, mobile work force enablement, disaster recovery, backup and security policies which all impacts the total cost of ownership Technologies such as virualization, VDI and web enablement have helped improve the ways by which IT organizations can get more with less - but that's not enough. A true automated, standardized cloud environment is the next step in truly utilizing the business of cloud computing

During this session Darryl Brown, Appcore SVP of Global Sales & Marketing, will cover how everyone can use cloud. He will also discuss how cloud can be used and what the hidden cost are for Enterprise IT. Brown will also cover how cloud truly deliver on total cost of ownership and ROI, plus how Appcore Onsite™ makes the transition to cloud fast & easy - revenue ready in 45 days.

Speaker:

Christopher MacGown

Co-Founder & CEO
Piston Cloud Computing

Track: Cloud Architecture, Security & Performance

Regulation of consumer and corporate data is increasing in response to the growing movement into cloud service offerings. Coupled with high-profile intrusions by groups such as Anonymous and Lulzsec, the necessity for a standard way to assess the security of cloud service providers becomes apparent.

CloudAudit is an open standard developed by a Cloud Security Alliance working group that provides an open, common, extensible namespace and interface to enable cloud providers and authorized customers to automate audits, assertions, assessments and assurance for their cloud infrastructure, platform or application environments. This session will look at the CloudAudit API and implementations.

Speaker:

Scott Houston

Founder & CEO
GreenButton

Track: Hot Topics

There’s been much hype over benefits of the “Cloud” but it’s now becoming a game changer for smaller businesses. Previously, rendering movies, developing new drugs, or prototyping new designs required a large data centre, buying numerous servers, storage/switches, and hiring an army of IT “ants” to manage the environment - reserved for larger/wealthier companies. This session will show how Cloudbursting helps smaller companies avoid expensive capital infrastructure purchases, rent infrastructure, acquire software licenses, etc., offsetting costs.

Speaker:

Mårten Mickos

CEO
Eucalyptus Systems

Track: Hot Topics

In this session, Mårten Mickos will address cloud standards, APIs and the critical question: Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud computing? Specific issues he will discuss include:

• Why are APIs so important in clouds?
• Do APIs have to be open?
• How fast or slow will standardization in the cloud be?
• Why is ensuring high availability for the cloud is service critical?

Speakers:

George Gerchow

Director, Center for Policy & Compliance
VMware

and
Tom McAndrew

EVP of Professional Services
Coalfire

Track: Cloud Architecture, Security & Performance

In the early years of cloud computing, the idea was just to get there - to start achieving some of the promised efficiencies. But now, as cloud initiatives mature, the focus has turned to ensuring data security and privacy - no small feat, given the range of threats and global regulations organizations encounter.

This session will cover the following security and privacy challenges in a cloud environment: Governance | Compliance | Trust | Architecture | Identity and Access Management | Software Isolation | Availability | Data Protection | Incident Response

Understanding these challenges and addressing them appropriately is crucial for the survival of organizations that pursue and engage in cloudcomputing.

The session will also address the importance of policy-driven configuration management and compliance control. Policy-driven configuration automation solutions can detect system changes and check whether those changes are compliant to industry, regulatory or your own self-defined best practices. This allows enterprises to maintain continuous compliance in the cloud by detecting changes and comparing them to configuration and security policies.

Speaker:

Christopher Kenneally

Director of Business Development
Copyright Clearance Center

Track: Cloud Perspectives

Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows: Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.

Among research institutions and other knowledge-intensive enterprises (e.g., R&D units, medical research teams, etc.), widespread adoption of this new cloud functionality will bring dramatic changes in the ecology and characteristics of content use and re-use. Repertory-style licensing is already an important component to facilitate this shift in knowledge workers’ and researchers’ workflows. Indeed, as cloud-based content usage increases, repertory-style licensing will likely become an ever more critical and indispensable part of the toolkit for collaboration and content-sharing.

Speaker:

Peder Ulander

VP of Product Marketing, Cloud Platform Group
Citrix Systems

Track: Cloud Perspectives

Very few trends in IT have generated as much buzz as cloud computing. This session will cut through the hype and quickly clarify the ontology for cloud computing. The bulk of the conversation will focus on the open source software that can be used to build compute clouds (infrastructure-as-a-service) and the complimentary open source management tools that can be combined to automate the management of cloud computing environments.

The session will appeal to anyone who has a good grasp of traditional data center infrastructure but is struggling with the benefits and migration path to a cloud computing environment. Systems administrators and IT generalists will leave the discussion with a general overview of the options at their disposal to effectively build and manage their own cloud computing environments using free and open source software.

Speakers:

Vineet Tyagi

Head of Impetus Labs
Impetus

and
Darryl S. Brown

CMO
Appcore

and
Govind Rangasamy

Director of Product Management
Eucalyptus Systems

and
Rand Wacker

Vice President of Product Management
CloudPassage

and
Frank Martinez

CTO
ServiceMesh

and
Wayne Ariola

Vice President of Strategy
Parasoft

and
Bob Wicklund

Enterprise Solution Architect
McAfee

and
Ken Guiberson

CTO
EffectiveUI

Track: All Tracks

In this Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan, industry-leading CTOs & VPs of Technology will discuss such topics as:

• Which do you think is the most important cloud computing standard still to tackle?
• Who should and shouldn’t be using a PaaS product today, and why?
• Can a public cloud ever be truly secure?
• How important is open source to Cloud Computing & Big Data?
• "Mission-critical apps are now safe in the cloud" True or false?
• In your company how important a component is is mobility in your cloud thinking?
• If we now have "elastic IT" does that mean you view yourself as an "elastic CTO"???

Speaker:

Garth Whitacre

Sr. Solution Architect
SHI

Track: Cloud Architecture, Security & Performance

As many IT organizations continue to expand to the cloud outside of the Software as a Service space, they are faced with a significant security challenge – how do you meet your security requirements in the cloud provider's environment with its increased complexity and functionality that lies much closer to the hardware layer? This discussion focuses on identifying a cloud provider's security controls and how to supplement them to meet your organization's specific needs.

Speaker:

Steve Orrin

Sr. Security Architect & Principal Engineer
Intel

Track: Cloud Architecture, Security & Performance

Information Security and Risk has become a top concern of IT organizations and consumers alike. Concern about inadequate Info Security remains the #1 obstacle to greater adoption of Cloud Computing, according to Intel’s research. The rapid growth of Mobile and IP-connected Embedded devices, Cloud Computing, Social Networks, and “Consumerization of IT” is being met with, and in some cases contributing to, an escalating number and complexity of Cyber-threats. Tenants of the cloud need the ability to assess security standards, trust security implementations, and prove infrastructure compliance to auditors. This session will describe technologies and capabilities that provide reporting on the configuration of the virtual infrastructure used by the customer VMs and tie this to a verifiable measurement of trust in the hardware and hypervisor. This allows customers to be sure the provider is following security best practices, can pass a regulatory audit, and be assured that the provider’s platforms are booting from a secure root of trust, protected from root-kits and other malware.

This session will describe the hardware and software methods by which these measurements, configuration of the virtual infrastructure, and events reported by the infrastructure are used to generate dynamic and detailed compliance reports and enforce security policies.

Speaker:

Bruce Fingles

CIO & VP of Product Quality
Xsigo

Track: Cloud Storage Virtualization Testing | APIs

Enterprise IT organizations want to deploy a virtualized data center fabric that will provide the foundation for agile private cloud computing. Getting there does not have to be difficult, but it does require a new approach to data center infrastructure design - an approach that is non-disruptive, vendor agnostic, and very adaptable to changing business requirements. This session will look at the limitations of traditional thinking, and show how extending the power of virtualization can help maximize performance, minimize complexity, and empower IT organizations with an agile data center fabric.

Speaker:

Drew Bartkiewicz

Founder
Apinomic

Track: Big Data & Cloud Computing

The average business in 2012 will double its amount of data, with more than half of that increase occurring within the cloud. Aggregation of data is no longer the competitive lever in itself, but rather, the distribution and commercialization of data across multiple platforms. This session analyzes the massive intersection of Big Data Economics and Managed APIs, as a way for Cloud and Mobile ROIs to be realized, understood, and predicted. In this session, join Drew Bartkiewicz and understand what "the market of APIs" means for your business and what it takes to compete in big data distribution.

Speaker:

John Engates

CTO
Rackspace

Track: All Tracks

Last year, cloud computing pundits predicted that 2012 would be the year when the clouds would open. They were right as cloud computing enthusiasts all over are embracing the open ecosystem; however, denying one vendor the right to serve as the de facto API is only the tip of the iceberg of this computing climate change. Join Rackspace Chief Technology Officer John Engates as he discusses the open ecosystem and how ultimately, winning cloud technologies will be based on the ecosystem they represent.

Speaker:

Sameer Dholakia

Group VP & GM, Cloud Platforms Group
Citrix Systems, Inc.

Track: All Tracks

Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Speaker:

Marvin Wheeler

Chairman and Secretary
Open Data Center Alliance

Track: All Tracks

In the closing Keynote presentation, Open Data Center Alliance Chairman Marvin Wheeler will discuss the success the organization has had in charting the requirements for broad scale enterprise adoption of the cloud and how 2012 is forecast to be the tipping point for adoption of cloud resources based on ODCA requirements. Marvin will highlight the progress of usage model publication, discuss the prioritization of member requirements and provide insight into Alliance tools to drive POC solution testing and RFP adoption. Audience members will walk away with insight into the organization’s value and real world knowledge that will help shape organizational cloud planning.

Speaker:

Mark Clifton

Director, Global Cloud Solutions
Dell

Track: Cloud Action Points / Best Practices / Case Studies

Hybrid is an end state for most customers as it balances choice and the needs of the business against cost, flexibility and risk. But along with Hybrid cloud adoption are issues around data portability, integration and security that need to be proactively addressed.

Speaker:

Marc Jones

Vice President of Product Innovation
SoftLayer

Track: Cloud Action Points / Best Practices / Case Studies

Cloud computing revolutionized application design, and changed the way people think about infrastructure. The rise of cloud computing coincided with a new generation of applications and services that required scale. New architecture and design had to take into account low latency network connectivity, geographic distribution, large real-time data stores, the ability to meet demand (while not knowing exactly how much demand to handle), and so much more. We refer to this as Internet Scale. We see a market trend with prospects and customers asking for hybrid hosting environments that include public cloud, private cloud, dedicated servers, storage and managed hosting. Leveraging these products and services they want to architect and deliver a solution that is Internet Scale. From a technology perspective, what is Internet Scale? Is it really viable to build to Internet Scale in a hosted environment? What does it take to achieve true Internet Scale?

This session will focus on the enabling technologies, design, and architecture of Internet Scale solutions. It will go beyond GHz, RAM size and network throughput to focus on a comprehensive approach that covers everything from hardware to application design to deployment. Join Marc Jones for a discussion on best customer and technology practices in the hosting industry.

Speaker:

Wayne Ariola

Vice President of Strategy
Parasoft

Track: Cloud Storage Virtualization Testing | APIs

The move to cloud-based applications has undeniably delivered tremendous benefits. However, the associated distribution creates various challenges from the quality perspective:

• End-to-end tests need to pass through multiple dependent systems, which are commonly unavailable, evolving, or difficult-to-access for testing.
• Accessing such system often involves transaction and bandwidth fees.
• Teams need to test and tune the system under test against a realistic and broad range of performance and behavior conditions—yet such conditions are often difficult to achieve in a test environment.

This session explores how to teams can use service virtualization to overcome the access constraints that delay and limit the testing of cloud applications. Delegates will:

• Discover how the escalating number and complexity of dependencies impacts QA efforts (STP-exclusive results from our recent study).
• Learn how service virtualization reduces the configuration time, hardware overhead, and data management efforts involved resolving dependencies for dev/test purposes.
• Weigh the pros and cons of different ways to resolve dependencies (staged test labs, server virtualization, service virtualization, stubs) to see which is best suited for a particular situation.

Speaker:

Jason Venner

Sr. Director of Strategic Advisory Services
Mirantis

Track: Cloud Perspectives

OpenStack is becoming the most popular open source platform for building private and public clouds. The number of code commits and the engineering velocity of this project is matched by no other technology adoption in history. While OpenStack is merely two years old, there have been six production releases of it. Those who opted to deploy an OpenStack-based cloud a year ago are now likely running production workloads on a version of OpenStack that is three releases behind what they initially deployed.

Just as the evolution of software development methodologies and high-level programming languages has empowered organizations to adopt continuous deployment practices at the application level, increased engineering velocity and innovation in the infrastructure space are now forcing companies to consider the same at the lower levels of the stack. In the modern age of distributed and ever-evolving infrastructure, traditional rip and replace methods of upgrading are no longer optimal. The problem becomes particularly acute when dealing with open source products such as OpenStack that do not offer a clear vendor-dictated upgrade path, tooling, and supporting services.

In this presentation, Jason Venner from Mirantis, who has been involved with OpenStack deployment and upgrades in organizations such as NASA and Internap will share his experience and approach to continuous deployment at the infrastructure layer.

Speaker:

Blake Yeager

Product Manager Lead
HP

Track: Moving to the Cloud in Practice

HP announced its first public cloud services on April 10th. And we’ve been the hottest trending topic ever since. Now it’s your turn to get a look at the HP Cloud. This session will take you through our next public cloud infrastructure, platform services and cloud solutions, show you how easy it is to spin up instances of compute, storage, and CDN as well as share with you the next gen platform we’re building around PaaS and SaaS. We’ll cover a good amount of technical best practices and even share with you some use cases currently in our beta program. If you’re developing web services or building cloud-based apps and services, you won’t want to miss this session.

Speaker:

John Peterson

Vice President of Technical Services
Barracuda Networks

Track: Cloud Action Points / Best Practices / Case Studies

Cloud delivered security, often called Security-as-a-Service, has quickly gained popularity over the past couple of years. Parallel with this growth, corporations have continued to do more with less, while addressing the challenge of keeping up with today’s evolving threat landscape. Organizations must keep track of the latest outbreaks, upgrade systems, manage policy, tune signatures, deal with the performance limitations of security, and the list goes on.

As a result of this burden, IT organizations have looked to the cloud to offload the challenge of security management and take advantage of the elasticity which the cloud offers. In this interactive session, we’ll explore this shift, its benefits, and discuss best practices, including case study examples that organizations can use to scale up or down the computes required to deliver this security as they expand and contract over time.

Speaker:

Chris Rommel

Vice President Embedded Practices
VDC Research Group

Track: Big Data Techniques & Technologies

The proliferation of device connectivity is redefining the functionality requirements and capabilities of many embedded systems as more and more of these devices look to leverage the “Cloud”. While many commercial software and hardware component vendors have begun to realign their value propositions to satisfy growing demand, commercial-off-the-shelf products (COTS) alone cannot meet every OEM’s needs.

As a result, the Embedded Cloud has injected a new level of uncertainty and a new competitive dynamic within the embedded ecosystem. This session will discuss the key question: what companies or even types of companies (hardware, software, or third-party engineering vendors) will emerge as the primary providers of professional services to supplement the COTS components and enable this next level of system connectivity and functionality?

Speaker:

Faraz Syed

President
Keynote DeviceAnywhere

Track: Hot Topics

As workers continue to demand business apps on their connected devices, the mobile cloud will play a key role in changing the enterprise IT landscape forever. The mobile cloud provides users with the ability to go beyond the capabilities of their smart devices by offering unlimited data storage, processing services and other functions not native to the devices – typically through the intermediary of mobile apps. This session will discuss how, to make it work, companies must plan for the whole application lifecycle from development and testing through to monitoring, or risk failing to realize the potential of the mobile cloud.

Speaker:

Juan Rivera

Director of Product Development
Citrix Systems

Track: Hot Topics

An increasing number of employees are demanding more mobility and the ability to do their work with apps, third party data sharing services and devices that are not managed by IT. At the same time, Enterprise IT is struggling to reconcile the forces of consumerization with the need for control and security. This session will cover how to develop a scalable enterprise mobility strategy that provides IT a single point of aggregration and control to deliver high performance access to all apps, data and a managed data sharing service.

Speaker:

Jesus Rodriguez

Co-Founder & CEO
KidoZen

Track: Cloud Action Points / Best Practices / Case Studies

Enterprise mobility is at the top of the priority list of most organizations nowadays. However, the dream of the mobile enterprise is permeated with challenges in areas such as identity, device management, application management, data sharing among many others. In recent years, the evolution of cloud infrastructures has become an ideal vehicle to address most of these challenges and enable the next generation of mobile applications in the enterprise.

This session will explore the patterns, best practices and techniques to enable the next generation of enterprise mobile applications by leveraging cloud infrastructures. The session will highlight how cloud platforms could enable capabilities such as management, security, device provisioning, data sharing, messaging among other key aspects of the mobile enterprise. To keep things practical, we will present several real-world examples of how organizations are using today’s cloud infrastructures to enable enterprise mobile applications

Speaker:

Ilker Cebeli

Director of Cloud Computing
QLogic

Track: Big Data Techniques & Technologies

More and more enterprises are deploying cloud computing and, IT departments are requiring new capabilities with cloud storage infrastructure. Hadoop and Map Reduce have been popular applications for handling distributed unstructured data.

In this session, we will explain how Big Data is already impacting storage and networking architecture in the data centers and how you build optimized storage and networking infrastructure for the future. We will also explain how to leverage cloud storage while maintaining iSCSI and Fibre Channel local storage infrastructure.

Speaker:

Terry Casey

Chief Strategy Officer
Pacific Controls

Track: Enterprise Cloud Computing

This session by the Chief Strategy Officer of Pacific Controls will address the opportunities and implications of cloud computing in the connected cities and connected governments sectors including the implications for systems governance and how public systems are evolving.

Speaker:

Joe Fitzgerald

Co-Founder & CEO
ManageIQ

Track: Enterprise Cloud Computing

IT Cloud Management™ strategies that enable organizations to maximize the business value of their private clouds—increased agility, improved service delivery levels and reduced operating expenses

Speaker:

Ira Bell

COO
Nimbo

Track: Hot Topics

Mobility is at the forefront of strategic initiatives in the enterprise. Connecting people and information across a growing number of devices and systems can be a complex undertaking. This session will explore how to simplify mobile device management in an environment where bring your own device (BYOD) has become the norm. Attendees will leave with an understanding of key strategic planning initiatives; how to manage the relationship between the end user and IT; apps governance, data security and privacy best practices; use cases for implementing secure mobile access enterprise-wide and requirements for selecting best of breed MDM and secure file sharing solutions

Speaker:

Ajay Budhraja

CTO
U.S. Department of Justice

Track: Enterprise Cloud Computing

Cloud is a shift from the focus on underlying technology implementation to leveraging existing implementations and further building upon them. Cloud orchestration or a network of clouds is the wave of the future where these clouds can operate with elasticity, scalability, and efficiency. Effective service management is an important aspect of managing such networks. The transition to the cloud will enable the further aggregation of composite web services and enhanced business to business capabilities for integrating processes and applications.

This session will discuss how for example the requirement to access multiple clouds will cause a shift towards utilizing identity management services and single sign-on capabilities. With cloud services, a traditional project that just obtained survey information from customers and provided reports was transitioned to leverage an authentication service, cloud customer information service, cloud reporting service and other cloud services to provide a scalable, highly integrated solution quickly.

Speaker:

Treb Ryan

Chief Strategy Officer, Cloud Business Unit
Dimension Data Cloud Solutions

Track: Moving to the Cloud in Practice

IT has already jumped on the SaaS bandwagon. They’ve realized that it is easier to use a SaaS application than to build and support a custom application in-house. As cloud computing becomes increasingly pervasive, businesses will move more and more of their infrastructure into a public or private cloud, initially looking to benefit from the economics and efficiency. As end users become more familiar with consuming infrastructure on-demand, the role of IT will change from being more project-oriented to being more service-oriented, essentially delivering IT-as-a-Service.

Historically, IT initiatives have been implemented on a per-project, integration basis—essentially, the antithesis of how cloud consumption models operate. How, then, would organizations rectify their business and IT objectives to ensure they remain on similar paths?

The answer is to take IT to the cloud as well.

This transition, though, will require a fundamental shift in thinking with IT breaking out of a project or department-centric model and moving toward a more strategic, business-oriented approach. Like other applications being taken to the cloud, IT must be nimble, drawing from the market for proven solutions it can implement and customizable on the fly. Additionally, organizations must expand beyond simply focusing on delivering an IT project to enabling business outcomes, speeding development and being flexible enough to scale quickly.

The result is an IT structure that is no longer a cost-center, but a core driver of activities that bring in revenue and support the overall business’ success. It may sound like a radical change today, but businesses that carefully guide this transformation will stand to reap significant long-term benefits.

Speakers:

James Tyler

Director of Marketing & Communications
TelecityGroup

and
Dante Orsini

V.P. of Business Development
iland

Track: Cloud Storage Virtualization Testing | APIs

Cloud service providers expanding into Europe – exploiting the new revenue opportunities. Best practice considerations when selecting a data center partner that leads to success. A jointly presented session by Dante Orsini, VP Business Development, iland and James Tyler, Director of MarCom, TelecityGroup.

Speaker:

Nicos Vekiarides

CEO & Co-Founder
TwinStrata

Track: Cloud Storage Virtualization Testing | APIs

While storage area networks (SANs) have become the ubiquitous deployment model for interconnecting data storage systems via high-speed networks such as Fibre Channel or iSCSI, IT administrators are now rethinking the traditional SAN in light of new technologies and economic models enabled by the cloud.

Despite numerous benefits over their direct-attached predecessors, SANs still present a number of limitations including:

• An outdated capital and administratively intensive economic model
• 3-5 year life cycles, requiring costly upgrades and migrations that introduce considerable business risk
• Scalability and flexibility limitations across geographic distances
• Substantial additional infrastructure for disaster recovery

Cloud storage and enterprise-class cloud storage gateways have recently begun to overcome these limitations using a pay-as-you-go cost model, unlimited capacity, multi-site scalability and even cloud-based disaster recovery without dedicated infrastructure and resources. In this session, Cloud Expo delegates will learn how Cloud SANs are rapidly becoming a new approach to building and enhancing storage area networks.

Speaker:

John Thielens

Chief Security Officer
Axway

Track: Big Data Techniques & Technologies

One of the most widely asked questions about Big Data today is, “How do we get valuable analytics from Big Data?” Or, how do we get the prize? As data continues to grow exponentially, so does the variety of data (structured and unstructured) coming from humans, machines and applications. In order to pull valuable information from it all, proper data gathering is critical, and the output of that data needs to be timely and accurate, with a flexible method of delivery. Unfortunately, it is not easy to maintain quality and security of data input and feeds on such a grand scale, and the result is less valuable output. Security and proper movement of data are key to ensuring accurate, valuable analytics. Join John Thielens, CSO, Axway for a candid discussion on the importance of securing data input and feeds and how to get the prize – valuable analytics – from Big Data.

Speaker:

Raj Kanaya

CEO & Co-Founder
Infineta Systems

Track: Big Data & Cloud Computing

By generating massive amounts of new data that in turn require more and more bandwidth, Big Data is stretching an already-congested enterprise WAN to the breaking point. Many companies have made sizable investments in Big Data technologies, and are now looking to emerging cloud technologies to reduce costs and improve performance. This session will discuss how, as private cloud build-out intersects with Big Data adoption, the WAN links gluing it all together must deliver enough performance and reliability to make the transformation worthwhile and ensure that the private cloud sustains its cost and performance advantages.

Speaker:

Amir Halfon

Chief Technologist for Financial Services
Oracle

Track: All Tracks

As enterprise adoption of cloud computing accelerates, organizations must have a strategy and roadmap for moving to the cloud. Faced with different options including building a private cloud, subscribing to public clouds, or leveraging a hybrid cloud, organizations need a rational and pragmatic approach. This session explores the emerging trends in cloud computing and offers best practices for how organizations can successfully navigate a journey to the cloud.

Speaker:

Rodrigo Sousa Coutinho

Sr. Technology Evangelist
OutSystems

Track: Big Data & Cloud Computing

This session will look at how mobile and the cloud are interwoven and the wave of change these two 2012 mega trends will bring to your organization. Come learn real-world examples where cloud and mobile are changing the way business works and the impact they're having on efficiency and productivity. With these examples in mind the session will provide a roadmap to assure you can navigate this sea change for business success.

Speaker:

Shannon Williams

VP of Market Development, Cloud Platforms Group
Citrix

Track: All Tracks

CloudStack has been the platform of choice for more than a hundred public and private production clouds. Get the insider view from one of the co-founders of Cloud.com who will talk about experiences in designing the right architecture for your cloud.

Speaker:

Andy Schroepfer

VP of Strategy & Enterprise
Rackspace Hosting

Track: All Tracks

There is no longer any question that the cloud computing model will be the prevailing style of delivery for computing over the coming decades; Forrester Research predicts that the global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020. Greenfield application development projects can be designed from the outset to benefit from cloud computing features such as elastic scalability, automated provisioning, infrastructure level APIs, object storage services and middleware services such as message queues and key/value stores. However, for existing legacy applications the journey to cloud is not quite so straightforward.

Understanding the impact of factors such as security/compliance, application architecture, integration, the pattern of demand and operational maturity is crucial when performing a cloud feasibility assessment. Additionally, many organizations perceive cost-reduction as one of the primary benefits of adopting a cloud hosting model. In practice however, this is not always an accurate assumption. There are nuances to the financial analysis: public cloud computing is not necessarily cheaper than traditional dedicated hosting. Furthermore, there are considerations around the impact on Total Cost of Ownership (TCO), transformation/migration costs and the position of an organization with the IT lifecycle.

During this session, we will explore each of these areas in order to illustrate some of the factors an organization needs to consider when contemplating a migration to the cloud.

Speaker:

Mike Schmitt

Director Product Management and Marketing
WHIPTAIL

Track: All Tracks

The data explosion is not new. It started hundreds of years ago with the invention of the printing press, followed by real-time communication via radio, television and mobile phones and culminating with the World Wide Web. The challenge now is to provide information fast. There are billions of people with billions of devices generating exabytes of data around the world. No one wants to wait for the data they need, particularly businesses. Storage technology now focuses on performance more than it does on capacity. Virtualization, the Cloud and Big Data have combined to make speed all-important. The ability to access exploding data faster is crucial to businesses. Reports and analysis must be available to decision makers instantly. This session presents how WHIPTAIL moves data at the speed of life.

Speakers:

Ken Guiberson

CTO
EffectiveUI

and
Anthony Franco

President and Co-founder
EffectiveUI

Track: All Tracks

The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, we will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.

This session will explore:

• Using the flexible nature of cloud computing to rapidly design and deploy integrated enterprise applications
• Leveraging the cloud for a highly visible and transparent development process
• Using a Service-Oriented Architecture (SOA) to create a hybrid cloud

Speaker:

Duke Skarda

CTO
SoftLayer

Track: All Tracks

The sky is full of clouds. Some are perfect for companies needing outsourced IT, but others are built specifically for scalable Internet-enabled apps and solutions. We'll explore the difference between enterprise-class and Internet-scale, explore hybrid clouds and networks of networks, examine specific use cases and case studies, and focus on the requirements of those visionaries building the next wave of massively scalable Internet-facing applications.

Speaker:

Kevin Hanes

Executive Director, Dell Service & Solutions
Dell

Track: All Tracks

We are a part of a dynamically connected world where consumers are rapidly adopting new technology and dismantling business models in their wake. Disruption, unpredictability and variability happen without warning. The challenge for any organization is to evolve, to adopt new architectures and processes that increase business agility, scalability and governance/compliance and decrease risk. While cloud is complex, the consideration and adoption process can be simplified.

This session talks about a pragmatic approach to realizing the potential of cloud today while building a strong foundation for the future.

Speaker:

Scott Thomas

Vice President, Sales Engagement
Terremark, a Verizon Company

Track: All Tracks

For years, IT departments have organized their processes, employees, and business relationships around owning and operating the core IT assets in an enterprise. The current wave of cloud services can have a powerful effect on enterprise IT, with the potential for significant cost savings and operational efficiencies. To achieve these benefits, IT departments will have to integrate new ways of thinking about how IT resources are delivered.

Scott Thomas will discuss the major factors driving cloud adoption for the enterprise, relate how the adoption of cloud technologies is changing the way IT departments will operate, and review case studies showing how businesses have used cloud services to achieve these benefits.

Speaker:

Richard Taggart

CTO
SHI

Track: All Tracks

The opportunity for today’s IT leaders is to transform IT by leveraging the new ecosystem of services that liberate IT from a technology focus to an information and innovation focus. This presentation offers a step by step approach to revitalizing IT as an innovation leadership organization. The speaker is a Lead Partner at SHI and former SVP and Corporate CIO of the Walt Disney Company.

Speakers:

Ash Massoudi

CEO & Co-Founder
NextAxiom Technology

and
Sandy Zylka

VP Products & Technology, Co-Founder
NextAxiom Technology

Track: All Tracks

Traditional middleware is not suitable for the Cloud: it’s simply too complex and it does not provide a pay-per-use charge model. In this session we will discuss a new middleware paradigm for developing and integrating applications: metered, virtualized middleware. The virtualized attribute allows you to easily build and run new applications in the cloud reusing existing on-premise application functionality.

The metered attribute has two aspects: it provides a usage-based charge model for the middleware itself and it provides a built-in, metered charge model, much like electricity, for your new applications.

Please visit NextAxiom at www.nextaxiom.com.

Speaker:

Dilip Rahulan

Executive Chairman
Pacific Controls

Track: All Tracks

In this session, Cloud Expo delegates will learn about Galaxy the end to end platform that Pacific Controls have delivered to the global market, where smart grid and the building infrastructure are managed in real time delivering integrated ERP.

Speaker:

Tony Hamilton

Enterprise Marketing Manager
Intel

Track: All Tracks

IT departments are experiencing storage capacity needs doubling every 12-18 months, 50x the amount of information and 75x the number of files. IT managers are dealing with growing constraints on space, power and costs to manage their data center infrastructure. Intel is helping businesses and users realize the benefits of cloud computing technology by working to develop open standards that operate across disparate IT infrastructures and by delivering cloud-based architectures that enable federated, automated and client-aware cloud services. The foundation for this vision will be defined by an open approach that delivers best of breed technologies + flexibility + choice from data center infrastructure to client devices. Intel is bringing together a broad network of leading hardware and solution providers to build and enhance cloud solutions that are interoperable, multi-vendor and embrace open standards.

*Source: “Digital Universe Study,” 2011, IDC.

Speaker:

Sandeep Banerjie

Sr. Director of Product Management, Oracle Public Cloud
Oracle

Track: All Tracks

For enterprise class cloud services, companies need a broad, comprehensive and flexible platform for their applications. The Oracle Cloud, which offers a broad set of best-in-class, integrated services that are secure, elastic, and 100% open standards-based, offering organizations choice in development and deployment of business critical applications. Attend this General Session to learn about how these subscription-based services can speed your application development and deployment time, offer the flexibility of application portability, and the ease with which you can access, use, and manage them.

Speaker:

Michael Cucchi

Director of Product Marketing, Enterprise Cloud Division
Akamai Technologies

Track: All Tracks

Enterprises and business are leveraging the public cloud and Internet now more than ever. The explosion of Software as a Service and cloud computing have presented today's enterprises with a new challenge, controlling and optimizing the Internet. In this General Session, Michael Cucchi, Director of Products at Akamai, will discuss their globally distributed and massively scalable Intelligent Platform and how Akamai's Terra Enterprise Solutions enables businesses to leverage the cloud and control the public Internet as an extension of their infrastructure.

Speaker:

David Canellos

President & CEO
PerspecSys

Track: All Tracks

Navigating the complex web of regulatory and compliance requirements related to the processing and storage of sensitive enterprise data in the cloud is a huge challenge for business. The cloud is borderless – so how do you cover your business risk and security requirements when your SaaS application requires your data to move out of your control and into the cloud?

This session will highlight some of the data residency and privacy requirements that make cloud adoption a challenge for many businesses and will explore, through the use of case studies, how some innovative organizations are tackling the problem and embracing the cloud.

Speaker:

Jelle Frank van der Zwet

Manager Cloud Segment
Interxion

Track: All Tracks

Are you aware of the new reality that cloud computing is bringing to bear? Cloud is not as global as you might think. Even heaven needs a place on earth and for the cloud to touch base it needs to find the right data center. CoreSite and Interxion will introduce some of their customers, case studies and share insights on key trends in cloud usage and adoption in the US and Europe.

What you’ll take away from this session:

• How to remain competitive and manage your growth.
• Connect to our cloud community.
• Opportunities to accelerate your revenue.
• Start using our Trans-Atlantic value chain of partners.

Speaker:

Craig Currim

Global Architect
Citrix Cloud Networking Group

Track: Moving to the Cloud in Practice

With cloud strategies taking shape, IT is now facing the practical challenges of efficiently and safely delivering services from public clouds. Requirements include overcoming network incompatibilities, meeting security and compliance requirements and adhering to tight performance SLAs for cloud-delivered workloads. In this session you’ll discover an architecture to make your network cloud-ready and how to migrate applications to the cloud while protecting your data.

Speaker:

Gary Ballabio

Product Line Director
Akamai Technologies

Track: Hot Topics

The convergence of cloud and mobile trends has created demanding new challenges for IT departments to support global usersaccessing applications from many different devices. In addition, as more mission critical applications are deployed to the cloud, sensitive data must be protected while still providing the best experience for global end users. As the pace of application development and deployment increases, organizationsincreasingly need immediate ways to provide global scale and optimal performance to their global end users.

In this session, Gary Ballabio will provide technical details for how dynamic content can be accelerated with a globally distributed platform and how applications can be instantly supported with minimal effort. In addition, he will also discuss how sensitive data for mission critical applications can maintain security while still providing highest possible response times.

Speaker:

Sinclair Schuller

CEO
Apprenda

Track: Cloud Perspectives

The Platform as a Service (PaaS) market grew out of the fact that no other cloud solution addressed the ever-increasing complexity of managing and writing modern applications: no frameworks, libraries or APIs alone could tackle the sticky application engineering challenges. Unfortunately, PaaS 1.0 is what people are now seeing as strictly a “tool” to easily deploy apps to the infrastructure in a self-service way with little or no differentiation among offerings. However, in order for PaaS to reach its full potential and become the modern day abstraction layer for software delivery, we must enter the PaaS 2.0 phase.

This session will explain how organizations are currently using PaaS, where PaaS is evolving to, and highlight best practices to maximize the value of existing investments when adopting PaaS today.

Speaker:

Daniel Morris

Sr. Product Manager
Rackspace Hosting

Track: Big Data Techniques & Technologies

Are you looking for a high performance cloud databases service? Are you convinced you cannot find one in the cloud? Think again...Join Rackspace Cloud Databases Product Manager Daniel Morris as he explains why high performance databases in the Cloud are a reality and how you can benefit by leveraging them. Morris will cover the benefits of built-in data redundancy , high availability, and automated configuration as well as describe how using container-based virtualization will make your databases run blazingly fast - without locking your data into a proprietary platform. We will also show some real world examples utilizing this new technology available from Rackspace.

Speakers:

Duke Skarda

CTO
SoftLayer

and
Marc Jones

Vice President of Product Innovation
SoftLayer

Track: Hot Topics

You're ready to transition some or all of your IT workloads over to the cloud. Don't compromise! Architect a solution that can be deployed in minutes while having the ability to scale, in real-time, based on demand. How? Through hosted private clouds, which offer users the ability to easily take advantage of on–demand, easily scalable infrastructure with control and consumptive billing through dedicated resources. In this session SoftLayer CTO Duke Skarda and VP of Product Innovation Marc Jones will discuss the opportunities and benefits of hosted private clouds.

Speaker:

Jereme Hancock

Rackspace Cloud Sites Linux System Administrator
Rackspace Hosting

Track: Cloud Perspectives

If you'd like to be able to use a PaaS offering to quickly and securely deploy your website, blog or web-based application, come see a demo and deep dive on Rackspace Cloud Sites. We'll walk you through load balancing, planning capacity, managing DNS and your domains as well as setting up WordPress on Cloud Sites, MySQL DB's, and everything you need to know to optimize your web hosting needs on the cloud.

Speakers:

Paul Weiss

Senior Cloud Engineer
Eucalyptus Systems

and
Matthew Vahlberg

Software Design Engineer
SAIC

Track: Cloud Action Points / Best Practices / Case Studies

Cybercriminal attacks are increasing at a significant pace. In response, organizations should adopt constant and never-ending improvement (CANI) in their practices and technologies to stay ahead of these threats. Conventional IT/network security measures (such as security devices) and security & information event management (SIEM) systems are foundational cybersecurity tools for deflection and forensics. However, discovering and detecting new threat vectors requires a readily adaptable converged technology platform that enables rapid deployment of new coun¬termeasures.

This session discusses how cloud-based real-time big data technologies make this possible, and why it could mean the difference between protecting digital assets or pre¬paring a court defense. We will also review the Eucalyptus IaaS cloud architecture to support the Cybersecurity solution.

Speaker:

David Gulick

Product Manager, Hosting Product Management
Savvis

Track: Cloud Architecture, Security & Performance

Nearly every enterprise is evaluating cloud computing solutions either today or in the near term. Many have already made the leap, and many more are getting close to putting that first toe in the water. But there are key considerations that should be made, questions to be asked, and designs to consider before you can feel secure with your provider. This session will help give you food for thought when having these conversations both internally and externally with service providers.

Speaker:

Rand Wacker

Vice President of Product Management
CloudPassage

Track: Cloud Architecture, Security & Performance

For many of the same reasons that software-as-a-service is catching on with enterprise buyers, delivering web services on top of infrastructure-as-a-service architectures is appealing to the SaaS developers. Operational agility, lower CapEx, and a broad array of tools and services are on tap that make both public and private IaaS clouds a great platform to build on. But how do you do this securely, especially in the public cloud where you have no access to the network or hypervisor your servers are running in?

Furthermore, for many SaaS providers, the person charged with security considerations isn’t a CSO or IT specialist, but rather, a “DevOps” guru – someone with their hands in both development and operations. While the traditional security professional is focused on compliance and security rules, this new crop is more concerned with continuous development and high availability.

In this session, CloudPassage VP of Product, Rand Wacker, will break down the top security considerations that are specific to the cloud and offer practical steps for securing cloud-based application development. He’ll also address the following:

• Why perimeter-centric and hypervisor-based security doesn’t work in the cloud
• Which components of cloud security are the customer’s responsibility and which belong to the service providers
• Which layers of security are the must-haves for those just getting started
• Why the cloud server itself has to be self-defending (i.e. if you put a server out into the cloud, usually it’s being attacked within 30 minutes)
• Real-world success stories of self-protecting and autonomous servers in the cloud that are surviving the higher exposure level to threats and vulnerabilities

Speaker:

Mike Morrissey

Vice President of Research & Development
PerspecSys

Track: Cloud Perspectives

As commercial enterprises and the federal sector begin to embrace the public cloud, large organizations are facing a roadblock when it comes to compliance with various data privacy laws and industry regulations. Whether your company falls under E.U. data protection laws, HIPAA PHI guidelines, the U.S.’s FEDRamp requirements, or other regulatory guidelines, the public cloud is not out of reach. In this session, Mike Morrissey of PerspecSys will introduce some of the key privacy, residency, and security areas to consider when adopting public cloud, and best practices for securing the cloud for mission-critical applications without disrupting user functionality.

Speaker:

Michael Kopp

Technology Strategist
dynaTrace Software

Track: Cloud Architecture, Security & Performance

We face the challenge of monitoring and managing performance in clouds every other day. Not only is application performance management different in a cloud, but all clouds are not equal either. This lessons learned session will show how to do APM in several different Clouds (Azure, EC2, VMware private Clouds) and how it differs from more traditional environments. The session will also cover performance monitoring, troubleshooting and tuning in environments where resources are virtually infinite, but application performance is not.

Speaker:

Pavan Pant

Director of Product Management
Verizon Terremark

Track: Moving to the Cloud in Practice

With so many cloud offerings in the marketplace, how are you supposed to understand the differences, let alone pick the right ones to meet your specific needs? And while many of your applications may be a good fit for "the cloud," how will you evaluate which cloud offering will be the best match? In this presentation, Terremark and CloudSwitch will explain the practical differences and trade-offs between private clouds, public clouds and virtual private clouds, show how to blend cloud services in a seamless and secure way with your existing data center infrastructure and tools, and describe real-life case studies on how market-leading companies are successfully selecting and deploying the right cloud services for their unique application requirements.

Speaker:

Steve Knodl

Director of Product Management
Next I/O

Track: Cloud Storage Virtualization Testing | APIs

This session will show how I/O Virtualization can help manage technology cycles and cloud build-out requirements while maintaining a manageable consistent infrastructure.

Speaker:

Shawn Keve


Simeio Solutions

Track: Hot Topics

Full session description to be posted shortly.

Speaker:

Jean-Pierre Dijcks

Sr. Principal Product Manager
Oracle

Track: Big Data Techniques & Technologies

Weblogs, social media, smart meters, sensors and other devices generate high volumes of low density information that isn’t readily accessible in enterprise data warehouses and business intelligence applications today. But, this data can have relevant business value, especially when analyzed alongside traditional information sources. In this session we will outline a reference architecture for big data that will help you maximize the value of your big data implementation. You will learn:

• The key technologies in a big data architecture, and their specific use cases
• The integration point of the various technologies and how they fit into your existing IT environment
• How to effectively leverage analytical sandboxes for data discovery and agile development of data driven solutions

At the end of this session Cloud Expo delegates will understand the reference architecture and have the tools to implement this architecture at their own company.

Speaker:

Vineet Tyagi

Head of Impetus Labs
Impetus

Track: Big Data Techniques & Technologies

There is a data deluge coming and most enterprises are preparing to integrate or introduce technologies for handling the big data in the existing IT setup. There are several challenges that enterprises face in integrating the Big Data technologies with existing IT setup such as

• Cloud or Not?
• TCO/ROI of investment?
• Impedance mismatch of existing teams experience and required experience
• Choosing the right technologies and use cases for quick wins

This session will share strategies for de-risking integration of Big Data Technologies in your IT Portfolio and exemplify several of the strategies with real life experiences.

Speaker:

Das Kamhout

Principal Engineer
Intel IT

Track: Enterprise Cloud Computing

Cloud technologies are moving at a rapid pace. The compelling drivers are the need for on-demand business solutions, lower cost for IT and the ability to deliver the rich experience that users need and expect. Enterprises are wrestling with private vs. public vs. hybrid cloud solutions. The need for high levels of customizability, flexibility, and agility will drive many enterprises to the public cloud. The foundation for this vision will be defined by an open approach that delivers best of breed technologies + flexibility + choice from data center to client. Intel is bringing together a broad network of leading hardware and solution providers to build and enhance cloud solutions that are interoperable, multi-vendor and embrace standards. This addresses the initial limiters such as security, standards, governance and legacy apps which are increasingly less of an issue.

This session will cover the cutting edge Cloud progress that Intel has made internally within our own IT organization as well as what to expect in 2012.

Speaker:

Jason Silverglate

CEO
Fortress ITX

Track: Cloud Action Points / Best Practices / Case Studies

Want to save your business money? Of course you do. What if we could show you a way to use the cloud in and around your office, get your workforce mobile, make communication faster and easier, AND reduce OPEX? We can. Jason Silverglate will present a “how to” analysis of what cloud technology can do for the modern office, of any size.

Jason Silverglate, CEO of Fortress ITX and its subsidiaries, has been redefining computer technologies and strategies since 1997. Leading a successful conglomerate of more than 40 knowledgeable IT professionals, Silverglate oversees trusted services such as managed hosting, private cloud and IT integration. He’s an expert when it comes to using the cloud to improve business efficiency and cost-effectiveness. Silverglate can show you how incorporating hosted PBX, hosted email, and even hosted desktop (virtual desktop infrastructure) methodologies can help optimize office efficiency AND save your enterprise money.

Speaker:

Victoria Kouyoumjian

IT Strategies Architect
Esri

Track: Cloud Action Points / Best Practices / Case Studies

We all know that cloud computing can save time, money, and apparently all but does your laundry for you, but what are its real-use applications? This session will showcase multiple use-cases of geospatial solutions that leverage the cloud computing deployment models to provide better government transparency, stakeholder engagement, and save lives … (really). Based on professional experiences, this session will also address the top issues to consider when navigating business in the Cloud.

Speakers:

Jill Tummler Singer

CEO
Tummler Singer Associates

and
Jamie Dos Santos

President & CEO
Terremark Federal Group

Track: Enterprise Cloud Computing

The age of Big Data is here. Organizations are no longer challenged to find enough data to answer the pertinent questions required for success in today’s dynamic business environment. Rather, companies are struggling to keep pace with the enormous volumes of data invading their organizations - leaving some wondering what can we do to “connect the dots” from the data that is buried in our IT systems.

Cloud Computing offers federal agencies, companies, and communities new solutions for consuming, storing, processing, and analyzing BIG DATA to find the right answers needed to accomplish the mission, gain competitive advantage, and collaborate in more meaningful ways. In this session Jill Singer and Jamie Dos Santos will share perspectives on the Big Data challenge and how organizations can look in the clouds to discover the right answers. This presentation will feature collective results from a recent AFCEA International Cyber Committee white paper.

Speaker:

Brian Adler

Sr. Professional Services Architect
RightScale

Track: Cloud Action Points / Best Practices / Case Studies

As the use of public cloud resources has proven effective across a diverse set of use cases, organizations have begun looking inward to find ways to more effectively and efficiently use their existing compute, storage, and networking resources in a similar model.

This desire for internal resource utilization has given rise to numerous private and hybrid cloud technologies that provide tools for on-demand procurement of compute, storage, and networking resources above and beyond what was available previously in both classic and virtualized datacenters.

By creating a private cloud, organizations are realizing they can effectively eliminate the provisioning bottleneck present in the datacenter virtualization model while preserving cost savings.

In this Cloud Expo session, Brian Adler will describe the considerations to make when embarking on the task of creating a private cloud from internal resource pools. He will also explain the challenges faced at different branches of the decision tree, and will explore the use cases for the allocation and utilization of these internal resources.

Audience takeaways:

• Understand the concepts surrounding the “cloud-enabling” of existing infrastructure
• Be shown a detailed reference architecture for private and hybrid clouds
• Focus on the technological considerations that need to be addressed in the implementation of the use cases discussed in the presentation.

Speaker:

Neil Cohen

Vice President of Global Product Marketing
Akamai Technologies

Track: All Tracks