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Is the Way to the European Cloud Paved Mainly with Good Intentions?
It's better to focus on European examples that are showing success

At the end of last month the EU released its plans for "Unleashing the Potential of Cloud Computing in Europe". But although the document (s) - just like EU commissioner Kroes in this video - do a good job describing in non-technical terms what cloud is and why Europe should care about having a competitive cloud position,  it kind of stops there.
Even though it defines three key actions - around Standards, Terms and Public Sector taking  a lead role - most described actions  consist of softer items such as  "promoting trust by coordinating with stakeholders", "identifying best practices," "promoting partnerships" and "investigating how to make  use of other available instruments." Now of course European cloud computing can benefit from funding reserved for other EU initiatives such as the Connecting Europe Facility and from side initiatives such as  the "Opinion on Cloud Computing" published by the Article 29 working party that gives privacy-related contracting guidance, but in general the recent published plan seems to be more about what could and should be, than about what is or will be.

Meanwhile, both regular and social media seem to be increasingly negative regarding the progress that Europe is making. With the North American continent clearly being the biggest cloud geo and ASIAPAC - also thanks to its many emerging economies - claiming the position of  fastest growing cloud geo, it only leaves less desirable labels - such as slowest or  most fragmented  - for describing the state of cloud activities in Europe.

Continuing to look at why things are harder and slower in Europe will just further reinforce negative sentiments, better to focus on European examples that are showing success. And in "Switch: How to Change Things When Change Is Hard"  the brothers Dan and Chip Heath offer an engaging recipe for doing just that. In their book they describe how by  identifying  "Bright Spots" (small pockets of positive exceptions) potential future success scenarios can be  discovered. Next, they encourage promoting very specific actions instead of giving broad directions. For example: Instead of asking people to eat healthier (too vague, too hard), they suggest healthcare activists promote a specific action such as "buying skimmed  instead of full fat milk" (simpler, easier, more actionable, more effective).

So in Europe, instead of pushing cloud as a concept (too vague, too hard), why not focus on identifying a few very specific and very simple scenarios including their specific benefits. Next Europe can concentrate on removing any (legal, fiscal, economic, cultural) barriers to these specific scenarios and promote these few clearly and broadly. And in doing so best to follow the Heath brothers advice to promote this both on a rational and on an emotional level (or as the brothers put it eloquently: both "Direct the Rider and Motivate the Elephant" ).

P.S. What potential European cloud Bright Spots would you suggest (using the comment field on this blog)?

Read the original blog entry...

About Gregor Petri
Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
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Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
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Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Top Stories for Cloud Expo 2012 East

In this Big Data Power Panel at the 10th International Cloud Expo, moderated by Cloud Expo Conference Chair Jeremy Geelan, Govind Rangasamy, Director of Product Management at Eucalyptus Systems; Kevin Brown; CEO of Coraid, Inc.; Christos Tryfonas, CTO and Co-Founder of Cetas; and Max Riggsbee, CMO and VP of Products for WhipTail, discussed such topics as: Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now? How is Big Data impacting storage and networking architecture in data centers? How about the intersection of Big Data Analytics and Cloud Computing - how big a sector is that and why? What's the difference between Big Data and Fast Data? ... (more)

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@CloudExpo Blogs
The Dean of the University of San Francisco School of Management, Elizabeth Davis, recently asked me to sit on a Big Data panel at the Direct Sales Association conference. I was given a 5-minute slot to “demystify” Big Data to a non-technical group of about 1,000 people; to help them understand where and how this thing called “Big Data” could help them. Well if you know me, I can barely introduce myself in 5 minutes. But this was particularly challenging for me, as I’m used to talking about Big Data with organizations with at least some level of Big Data experience or understanding (maybe the...
The Internet of Things (IoT) promises to change everything by enabling “smart” environments (homes, cities, hospitals, schools, stores, etc.) and smart products (cars, trucks, airplanes, trains, wind turbines, lawnmowers, etc.). I recently wrote about the importance of moving beyond “connected” to “smart” in a blog titled “Internet of Things: Connected Does Not Equal Smart”. The article discusses the importance of moving beyond just collecting the data, to transitioning to leveraging this new wealth of IoT data to improve the decisions that these smart environments and products need to make: t...
Cloud computing has taken over the business world! With almost maniacal focus, single proprietors and Board Directors of the world's largest conglomerates see this new model as a "must do". This rapid shift is, in fact, accelerating. As Jeff Bertolucci observes in "The Shift to Cloud Services Is Happening Faster Than Expected": "According to the sixth annual Uptime Institute Data Center Industry Survey, which examines the big-picture trends shaping IT infrastructure delivery and strategy, the move to cloud services is accelerating. The Uptime Institute's February 2016 poll of more than 1,00...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
It feels like the barbarians are continually at the gate. We can’t seem to go more than a week before a new data breach is in the news, impacting potentially millions of individuals. The targets range from companies like Omni Hotels, which had been breached affecting up to 50,000 customers whose personal and credit card information was exposed, to North Carolina State University, where over 38,000 students’ personal information, including their SSNs, were at risk. As I mentioned in a recent blog ‘Internet of Things and Big Data – who owns your data?’, we have been storing our personal and cred...
Machine learning, cloud services, and artificial intelligence-enabled human agents are all combining to change the way that companies can order services, buy goods, and even hire employees and contractors. To learn more about how new trends are driving innovation into invoicing and spend management, please join me in welcoming Pierre Mitchell, Chief Research Officer and Managing Director at Azul Partners, where he leads the Spend Matters Procurement research activities. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
The data warehouse and data lake are two different types of data storage repository. The data warehouse integrates data from different sources and suits business reporting. The data lake stores raw structured and unstructured data in whatever form the data source provides. It does not require prior knowledge of the analyses you think you want to perform. A data lake is a storage repository that holds a vast amount of raw data in its native format until it is needed. While a hierarchical data warehouse stores data in files or folders, a data lake uses a flat architecture to store data.
Big Data. Analytics. Internet of Things. Cloud. In the last few years, you cannot have a discussion around technology without those terms entering the conversation. They have been major technology disruptors impacting all aspects of the business. Change seems to occur at breakneck speeds and shows no sign of slowing. Today, it appears the one constant in technology is change. Constant change requires constant innovation which thereby introduces more new technologies. One of the new technologies entering the conversation is machine learning. Gartner identified machine learning as one of the top...
Since we launched our Agile Digital Transformation Roadmap poster two weeks ago, several hundred people around the globe have downloaded it – but it’s not clear how many of them have taken the time to work their way through it. Haven’t seen it yet, you say? No worries – you can download the poster for free at AgileDigitalTransformation.com. OK then – everyone have the poster handy? Good. Here’s how to make sense of it.
Machine-to-machine (M2M) learning is an integral apart of the expanding world of Industrial IoT. Over the past few months we have given attention to manufacturing and its current digital disruption, but have failed to show the direct impact smart M2M and IoT technology is having on the industry. So, this week we are diving deeper into the term machine learning and how it connects to manufacturing both today and in the future.
Opining about the future of AI at the recent Brilliant Minds event at Symposium Stockholm, Google Executive Chairman Eric Schmidt rejected warnings from Elon Musk and Stephen Hawking about the dangers of AI, saying, “In the case of Stephen Hawking, although a brilliant man, he’s not a computer scientist. Elon is also a brilliant man, though he too is a physicist, not a computer scientist.” This absurd dismissal of Musk and Hawking was in response to an absurd question about “the possibility of an artificial superintelligence trying to destroy mankind in the near future.” Schmidt went on to sa...
When the Internet of Things (IoT) started to emerge as a popular topic, I had to stop and ask myself if I was once again going to provide commentary on this emerging field. I enjoy exploring new technology shifts and illustrating how they can benefit various industries and businesses. It’s what I’ve done for the past 20 years through Java, XML, Web Services, SOA, Cloud and DevOps. However, every time I started writing on IoT I seemed to run into the same conundrum; am I commenting on this to jump on the hype bandwagon or because I see a need to represent the pragmatics of implementing and adop...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
After many years of research, misfires and frightening Hollywood plotlines, artificial intelligence (AI) is finally coming into its own and beginning to demonstrate significant business value. The combined forces of big data, human expertise and AI are being used across industries as diverse as healthcare and manufacturing, as well as within all aspects of business. IT operations is one area that AI is beginning to contribute to enormously. IT infrastructures are changing rapidly today, particularly hybrid cloud environments. While they are increasingly dynamic and agile, they are also ext...
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Past SYS-CON Events
    Cloud Expo West
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2011west.sys-con.com

 
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2011east.sys-con.com

 
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2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
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2010east.sys-con.com

 
    Virtualization Expo East
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2010east.sys-con.com
    Cloud Expo West
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2009west.sys-con.com

 
    Virtualization Expo West
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2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
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cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

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Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
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Navisite
 


 
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Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group