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Is the Way to the European Cloud Paved Mainly with Good Intentions?
It's better to focus on European examples that are showing success

At the end of last month the EU released its plans for "Unleashing the Potential of Cloud Computing in Europe". But although the document (s) - just like EU commissioner Kroes in this video - do a good job describing in non-technical terms what cloud is and why Europe should care about having a competitive cloud position,  it kind of stops there.
Even though it defines three key actions - around Standards, Terms and Public Sector taking  a lead role - most described actions  consist of softer items such as  "promoting trust by coordinating with stakeholders", "identifying best practices," "promoting partnerships" and "investigating how to make  use of other available instruments." Now of course European cloud computing can benefit from funding reserved for other EU initiatives such as the Connecting Europe Facility and from side initiatives such as  the "Opinion on Cloud Computing" published by the Article 29 working party that gives privacy-related contracting guidance, but in general the recent published plan seems to be more about what could and should be, than about what is or will be.

Meanwhile, both regular and social media seem to be increasingly negative regarding the progress that Europe is making. With the North American continent clearly being the biggest cloud geo and ASIAPAC - also thanks to its many emerging economies - claiming the position of  fastest growing cloud geo, it only leaves less desirable labels - such as slowest or  most fragmented  - for describing the state of cloud activities in Europe.

Continuing to look at why things are harder and slower in Europe will just further reinforce negative sentiments, better to focus on European examples that are showing success. And in "Switch: How to Change Things When Change Is Hard"  the brothers Dan and Chip Heath offer an engaging recipe for doing just that. In their book they describe how by  identifying  "Bright Spots" (small pockets of positive exceptions) potential future success scenarios can be  discovered. Next, they encourage promoting very specific actions instead of giving broad directions. For example: Instead of asking people to eat healthier (too vague, too hard), they suggest healthcare activists promote a specific action such as "buying skimmed  instead of full fat milk" (simpler, easier, more actionable, more effective).

So in Europe, instead of pushing cloud as a concept (too vague, too hard), why not focus on identifying a few very specific and very simple scenarios including their specific benefits. Next Europe can concentrate on removing any (legal, fiscal, economic, cultural) barriers to these specific scenarios and promote these few clearly and broadly. And in doing so best to follow the Heath brothers advice to promote this both on a rational and on an emotional level (or as the brothers put it eloquently: both "Direct the Rider and Motivate the Elephant" ).

P.S. What potential European cloud Bright Spots would you suggest (using the comment field on this blog)?

Read the original blog entry...

About Gregor Petri
Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

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Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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@CloudExpo Blogs
Machine Learning, which is a process to predict future patterns and incidents based on the models created out of past data, is definitely the most important part of the success of the Internet of Things in the enterprise and consumer space. The main reason is that without machine learning the entire backbone of the Internet of Things - event acquisition, event processing , event storage and event reporting - is merely a live display of events happening elsewhere and will not provide any value to its consumers. Think of a smart monitor in an oil well that monitors various climatic conditions an...
Enterprises and IT organizations around the world are excited about the agility promises of hybrid cloud computing, but they remain concerned about the potential for ungoverned sprawl and its attendant downstream effects such as hidden costs, increased performance risks, and potential security and compliance problems. The good news is that properly planned and architected hybrid clouds don’t require organizations to trade agility for governance. Let’s explore some of the factors that can ensure success with a hybrid cloud environment.
Learn how the IoT Cloud will power the world of tomorrow and why managing IoT through the cloud is as important as cloud computing itself. Learn how the devices of tomorrow will work on business models that reflect a new business strategy and a way to consume services. In his session at @ThingsExpo, Ian Khan, Manager, Innovation & Marketing at Solgenia, will discuss how powered by the cloud and made possible by high tech manufacturing, sensors and devices with one way and even two way ability of control will devise a new IoT Cloud enabled world.
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adoption as teams delay their cloud migrations or seek alternatives like the public cloud or await SaaS ...
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How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction and risks they impose on the business.
It’s here. While we were sweating VM bloat, and throwing barbs at each other about VMs versus containers, it snuck up on us. While some were decrying that cloud would end the datacenter, while others laughed and said public cloud was a non-starter, and still more scoffed at hybrid cloud, it snuck up on us. … Read More The Age of Ultimation.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organization understanding that through mobility, data is being generated and analyzed on the edges of the e...
The path of an application from software development to bullet-proof operational deployment has rarely been a smooth one. This is true whether we're talking new applications or maintenance releases of established applications. There's no deep mystery to why this is. The fact is that the software development environment has always been a "moving target."
This week, I joined SOASTA as Senior Vice President of Performance Analytics. Given my background in cloud computing and distributed systems operations — you may have read my blogs on CNET or GigaOm — this may surprise you, but I want to explain why this is the perfect time to take on this opportunity with this team. In fact, that’s probably the best way to break this down. To explain why I’d leave the world of infrastructure and code for the world of data and analytics, let’s explore the timing, the opportunity, and the team that brought me to SOASTA.
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to design hosted applications. As Lead Technology Evangelist, Phil Jackson helps SoftLayer customers an...
A panel of experts examines how cloud governance and enterprise architecture can prove essential in the Bimodal IT era, a period of increasingly fragmented IT. Not only are IT organizations dealing with so-called shadow IT and myriad proof-of-concept affairs, there is now a strong rationale for fostering what Gartner calls Bimodal IT. There's a strong case to be made for exploiting the strengths of several different flavors of IT, except that -- at the same time -- businesses are asking IT in total to be faster, better, and cheaper.
With worldwide spending on cloud services and infrastructure growing by 23% in 2015 to $118B, it is clear that cloud services are here to stay. Yet, the rate of cloud adoption varies by companies and markets around the world. With thousands of outages and hijacks across the Internet every day, one reason for hesitation is the faith in quality Internet performance. In his session at 16th Cloud Expo, Michael Kane, Senior Manager at Dyn, explored how Internet performance affects your end-user’s experience and how you can make variations in the Internet work to your competitive advantage.
In 2013, Scandinavian research group SINTEF announced that 90 percent of all data ever created was generated during the two previous years. That time frame continues shrink as the rate of data creation increases exponentially. Mobile devices, computers, gaming systems and even your car all produce terabytes and terabytes of data. Under these conditions, every business needs to think seriously about their cloud options. There’s simply too much data for a company to effectively manage on outdated systems alone. We are quickly moving into the Post-PC era. While computers will remain the primary i...
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Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
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What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group