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The Hottest Panels of this Fall!
It’s probably a good idea to state I wrote this blog while employed by Amplidata

It’s probably a good idea to state I wrote this blog while employed by Amplidata, but during my own time. This article reflects my own opinion, not necessarily that of Amplidata or its partners.

As I am writing this,  I am crossing the Atlantic for the seventh time in about two months. I’m on my way to CloudExpo West in Santa Clara, one of the few technology trade shows that are still growing. At the event I will be sitting on the last Object Storage for Big Data panel of the season. Robin Harris – aka StorageMojo – and I have been working hard this fall educating the industry on the benefits, challenges and opportunities of Object Storage. We’ve been trying to explain how the current generation of Object Storage platforms is so much different from the first attempt at it (EMC’s Centera), how it enables companies cope with the massive amounts of unstructured data that we are all generating and how companies can even monetize archived data by re-activating their archives.

Unlike StorageMojo and some other people who I have been working with lately, I don’t have decades of experience in the storage industry. However, being located in Belgium, I’ve had the privilege of working with people who used to be  part of the Filepool team (and spent years at EMC after the acquisition). Those were the earliest object storage days, I had no idea of what was coming. Later, at Sun, I learned a lot about Object Storage when we were working on the Sun Cloud project. The architecture (ZFS) was different of what we are seeing on the market today, but the concept was – as was often the case at Sun – promising. This article is not another take at describing Object Storage and the benefits it brings, it’s more an overview of what we have learned at the past four Object Storage for Big Data panels. The setup for each of the panels was mostly the same: Robin Harris would challenge between 4 and 6 Object Storage specialists (technology vendors or users) and try to have the audience participate with. We did expect the topics of the panels to be different as we were hosted by trade shows with different audiences, but we never expected the discussions to vary as much as they did.

The common thread for each panel was the challenge companies have to store different types of Big Data and more particularly Big Unstructured Data. The latter represents up to 90% of the digital data that we will be generating over the next decades and will put traditional storage technologies under heavy stress as they are hitting their scalability limits. Unstructured data is currently mostly stored in file system based storage infrastructures. File systems will not only be unable to scale as required – try setting up a file structure for 5 petabytes of data – but they will also become obsolete as applications can provide a lot more features to keep your unstructured data organized (structured?), to analyze that information and potentially monetize what is today stored in (dead) tape archives. Rich applications that talk directly to a large and (infinitely) scalable storage pool make a lot more sense than maintenance-intensive files systems. Also, properly designed Object Storage (with erasure coding technology instead of RAID to protect the data) requires a lot less overhead, consumes a lot less power, can easily be implemented over multiple sites and does not require migration to new systems when a system cannot be further scaled. So what else did we discuss at the panels?

The first panel after summer was at Intel’s IDF in San Francisco. Panel members came from Intel and Quanta, who with Amplidata built an Object Storage reference architecture. We also had Michelle Munson of Aspera, who presented a couple of perfect use cases of Object Storage in the media and entertainment industry. Aspera developed a very smart way to transfer large amounts of data over the WAN in a much more efficient way than how it is currently done. Aspera’s bandwidth optimization software practically enables this new generation of Object Storage by taking away the latency issue, e.g. to stream high res movies over a long distance. Once we had explained the drivers for Object Storage, the opportunities and best practices, most of the discussion (questions from the audience) was about why RAID is not the right technology to architect an Object Storage platform with. We discussed the benefits of erasure coding in much detail and spent a lot of time on the differences with RAID. In short: in Erasure Coding based systems, all disks are equal (all parity) and there is no need to rebuild a disk when broken: when codes are lost due to bit errors or hardware failures, new codes can be generated spread over the whole pool, not just one system. A recent and very good independent deepdive in the Amplidata erasure coding technology can be found here.

A lot less RAID and erasure coding at the Createasphere DAM Show in New York a few weeks later. The show focusses on Digital Asset Management and the attendees are more interested in the applications and content than the actual data. That did not make the discussion any less interesting. From Sarah Berndt of Johnson Space Center we learned a *lot* about the importance of metadata, an issue that would be discussed at SNW Europe as well (see further). Interesting newcomer on the panel was Dalet, a DAM vendor who integrate with many Object Storage platforms and see a clear benefit of having their platform interface with a scale-out storage pool directly (REST) rather than through an additional file system. Dalet is the perfect valet in my car analogy that is becoming more and more popular: a file system is like a public parking lot where you have to go find your car yourself (this once took me a few hours in Paris’ CDG airport). Object storage is much more like valet parking, where you get a ticket when you leave your car and use that ticket to get it back later. The application, Dalet, is the valet.

At SNWUSA in Santa Clara in October we had David Chapa of Quantum on board for the firs time. David is an authority to explain the use cases where tape is the better alternative and when it is better to use Object Storage, or Wide Area Storage (WAS) as Quantum calls it. WAS is Quantum’s attempt to take away the confusion caused by the name Object Storage, a term first used by EMC almost a decade ago. I think it’s a good idea of Quantum to try to introduce a new term, I’m not sure WAS is the best choice though. Maybe something new will come up next month at Greg Duplessie’s Object Storage summit, although I doubt it. Once we kind of agreed that this generation of Object Storage, or whatever it will be called later, has very little or nothing to do with EMC’s product line that was most famous for locking-in customers, the conversation took a very sudden change. In an attempt to spice up the discussion, Ranajit Nevatia of Panzura claimed Object Storage provides very bad performance. This was very much true for the first generation of Object Storage platforms we just discussed and might be true of the platforms they currently promote (including Atmos, EMC’s second attempt at Object Storage), but not at all for the technologies that are most successful on the market today. Scality have been promoting their high IOPS (smaller files, IO intensive workloads). Amplidata  focus more on large file storage, which is IMO the more obviouse use case for Object Storage, but I may be biassed. In a recent independent test, Amplidata demonstrated throughout numbers that can only be called “extremely high-performant”. Howard Marks confirmed Amplidata provides 1 GB/s of throughput with a single controller. But it gets better: Amplidatas scale throughput linearly by adding more controllers. So a system with 6 controllers provides 6 GB/s of throughput.

Last week’s panel at SNW Europe, which is traditionally well attended by press and analysts, was again very interactive. Robin Harris set the stage explaining how this generation of Object Storage is different from earlier products. This led to a lengthy discussion about API’s, a call for one standard API (I say let’s just all standardize on Amazon) and complaints about lock-ins by … yes, EMC. Vendors be warned, that trick is getting old and is not getting any respect. The audience included some of the better analysts and bloggers, including the451′s Simon Robinson and Storagebod. The latter, known for being a critic of the Object Storage paradigm (with great arguments), helped us bring the discussion to the next level by bringing up interesting topics such as the importance of metadata for the applications: who/what will enter metadata? The application? People? The panel acknowledged that, while applications already generate quite some metadata, companies will have to make business decisions on how much metadata they need. Adding more metadata comes at a cost as it will require manual work. The day after the panel, it was interesting to see Chris Mellor be critical of Object Storage in his review of the show (how dare the Object Storage vendors doubt the many benefits of tape?). Chris, join us on the panel next time!

Read the original blog entry...

About Tom Leyden
Tom Leyden is VP Product Marketing at Scality. Scality was founded in 2009 by a team of entrepreneurs and technologists. The idea wasn’t storage, per se. When the Scality team talked to the initial base of potential customers, the customers wanted a system that could “route” data to and from individual users in the most scalable, efficient way possible. And so began a non-traditional approach to building a storage system that no one had imagined before. No one thought an object store could have enough performance for all the files and attachments of millions of users. No one thought a system could remain up and running through software upgrades, hardware failures, capacity expansions, and even multiple hardware generations coexisting. And no one believed you could do all this and scale to petabytes of content and billions of objects in pure software.

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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
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@CloudExpo Blogs
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Arago, will discuss the digital enterprise evolution in the context of artificial intelligence.
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Colocation is a central pillar of modern enterprise infrastructure planning because it provides greater control, insight, and performance than managed platforms. In spite of the inexorable rise of the cloud, most businesses with extensive IT hardware requirements choose to host their infrastructure in colocation data centers. According to a recent IDC survey, more than half of the businesses questioned use colocation services, and the number is even higher among established businesses and businesses with an existing base of IT expertise.
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For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers balance and flexibility. It helps companies achieve a wide array of business goals, including availabili...
The margins of cloud products like virtual machines are still in the 50% range. In essence, price drops are going to be a regular feature for the foreseeable future. This begets the question - are hosted solutions becoming irrelevant today? Boston-based market research firm, 451 Research, has been publishing their ‘Cloud Price Index' for a few years now. The quarterly study looks into the pricing of various offerings in the cloud market to understand the shifting dynamics in the public, private and hybrid cloud market. According to Dr. Owen Rogers from 451 Research, the approach here is simi...
The dirty little secret, however, is that we are as unable to predict the future as you. None of us really knows what will happen next. The future is made up of an incredibly complex mixture of technologies, possibilities, and events that come together in ways that no one can truly predict. The answer, therefore, is not to attempt to predict the future. But instead, to prepare for an uncertain future by building organizational capabilities that allow you to anticipate and rapidly pivot, respond and react to any change that the market may throw at you.
The purpose of enterprise architecture is to be able to consciously design an enterprise rather than allowing it to happen randomly and unconsciously. It is worth noting that it implies knowledge of a certain intended outcome or desired state in mind. Enterprise architecture (EA) is a discipline that enables designing the enterprise consciously and deliberately, rather than letting it happen randomly. EA design is informed by business vision, strategic intent, and insights on the functioning of the enterprise. So the purpose of enterprise architecture is to be able to consciously design an ent...
The cloud’s massive success and the growing desire for Big Data analytics are just two of the factors that are making traditional storage architectures obsolete. Organizations cannot afford to scale bygone storage appliances. Even if they could, the time it would take is unacceptable in the digital world. Adding multiple servers could not accommodate storage demands, either. Vertical storage architecture contains bottlenecks that slow performance to a crawl.
The Internet of Things (IoT) has evolved quite rapidly, especially if you consider how long it took for little packet-switching networks like ARPANET to morph into today’s nearly ubiquitous internet. Our nascent IoT ecosystem is already populated by billions of sensors and connected devices, hundreds of millions of servers, and thousands of hybrid clouds serving billions of people… all of them perpetually producing and/or consuming data in an explosion of information.
Human body is the most complex machine ever created! With a complex network of interconnected organs, millions of cells and the most advanced processor, human body is the most automated system in this planet. In this article, we will draw comparisons between working of a human body to that of a data center. We will draw parallels between human body automation to data center automation and explain different levels of automation we need to drive in data centers. This article is divided into 4 parts covering each of body main functions and drawing parallels on automation. This is 3rd article in ...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments in AI and Cloud Computing technology innovation for enterprise communications to help you shape your ...
The cloud ushered in a fundamental change in the way applications are deployed. Instead of worrying about how much dedicated hardware to order for your data center, you simply spin up as many servers as you need to do the job, then decommission them once the job is done. Yet, you still have to plan how many servers you will need at each stage of processing; you still have to remember to decommission them when done; and you pay for the entire virtual machine during the time you use it even though the server may be idle for most of that time.
In today's cloud based world, automation is key enabler for success. Yet, folks are scared of automation due to risk of losing job. However automation needs to be seen as a way to keep your job in and not out. Wikipedia definition of automation is "Automation or automatic control, is the use of various control systems for operating equipment such as machinery, processes in factories, boilers and heat treating ovens, switching on telephone networks, steering and stabilization of ships, aircraft and other applications and vehicles with minimal or reduced human intervention." The key word in th...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists looked at the evolving nature of hybrid cloud, how it affects enterprise IT staffing requirement...
Containers are things for your things. That is true in the development world too - containers are things for your software, and, like containers for your things, software containers can help you be organized, efficient, and secure. Chris Morgan (@cmorgan_cloud), the Technical Director, OpenShift Partner Ecosystem at Red Hat, delivered a keynote at the 2016 All Day DevOps conference. Chris lives and breathes containers and recently discussed how they are transforming DevOps pipelines.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 developers, designers, quality assur...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 c...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and ...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group