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Have SSDs Been Unsuccessful with Storage Arrays (with Poll)?
I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays

I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays, particular legacy storage systems. Some people have also asserted that large storage arrays are dead at the hands of new purpose-built SSD appliances or storage systems (read more here).

As a reference, legacy storage systems include those from EMC (VMAX and VNX), IBM (DS8000, DCS3700, XIV, and V7000), and NetApp FAS along with those from Dell, Fujitsu, HDS, HP, NEC and Oracle among others.

Granted EMC have launched new SSD based solutions in addition to buying startup eXtremeIO (aka Project X), and IBM bought SSD industry veteran TMS. IMHO, neither of those actions by either vendor signals an early retirement for their legacy storage solutions, instead opening up new markets giving customers more options for addressing data center and IO performance challenges. Keep in mind that the best IO is the one that you do not have to do with the second best being the least impact to applications in a cost-effective way.

SSD, IO, memory and storage hirearchy

Sometimes I even hear people citing or using some other person or source to attribute or make their assertions sound authoritative. You know the game, according to XYZ or, ABC said blah blah blah blah. Of course if you say or repeat something often enough, or hear it again and again, it can become self-convincing (e.g. industry adoption vs. customer deployments). Likewise depending on how many degrees of separation exists between you and the information you get, the more that it can change from what it originally was.

So what about it, has SSD not been successful for legacy storage system vendors and is the only place that SSD has had success is with startups or non-array based solutions?

While there have been some storage systems (arrays and appliances) that may not perform up to their claimed capabilities due to various internal architecture or implementation bottlenecks. For the most part the large vendors including EMC, HP, HDS, IBM, NetApp and Oracle have done very well shipping SSD drives in their solutions. Likewise some of the clean sheet new design based startup systems, as well as some of the startups with hybrid solutions combing HDDs and SSDs have done well while others are still emerging.

Where SSD can be used and options

This could also be an example where myth becomes reality based on industry adoption vs. customer deployment. What this means is that the myth is that it is the startups that are having success vs. the legacy vendors from an industry adoption conversation standpoint and thus believed by some.

On the other hand, the myth is that vendors such as EMC or NetApp have not had success with their arrays and SSD yet their customer deployments prove otherwise. There is also a myth that only PCIe based SSD can be of value and that drive based SSDs are not worth using which I have a good idea where that myth comes from.

IMHO it is a depends, however safe to say from what I have seen directly that there are some vendors of storage arrays, including so-called legacy systems that have had very good success with SSD. Likewise have seen where some startups have done ok with their new clean sheet designs, including EMC (Project X). Oh, at least for now I am not a believer that with the all SSD based project "X" over at EMC that the venerable VMAX formerly known as DMX and its predecessors Symmetric have finally hit the end of the line. Rather they will be positioned and play to different markets for some time yet.

Over at IBM I don't think the DS8000 or XIV or V7000 and SVC folks are winding things down now that they bought SSD vendor TMS who has SSD appliances and PCIe cards. Rest assured there have been success by PCIe flash card vendors both as targets (FusionIO) and cache or hybrid cache and target systems such as those from Intel, LSI, Micron, and TMS (now IBM) among others. Oh, and if you have not noticed, check out what Qlogic, Emulex and some of the other traditional HBA vendors have done with and around SSD caching.

So where does the FUD that storage systems have not had success with SSD come from?

I suspect from those who would rather not see or hear about those who have had success taking away attention from them or their markets. In other words, using Fear, Uncertainty and Doubt (FUD) or some community peer pressure, there is a belief by some that if you hear enough times that something is dead or not of a benefit; you will look at the alternatives.

Care to guess what the preferred alternative is for some? If you guessed a PCIe card or SSD based appliance from your favorite startup that would be a fair assumption.

On the other hand, my educated guess (ok, its much more informed than a guess ;) ) is that if you ask a vendor such as EMC or NetApp they would disagree, while at the same time articulate benefits of different approaches and tools. Likewise, my educated guess is that if you ask some others, they will say mixed things and of course if you talk with the pure plays, take a wild yet educated guess what they will say.

Here is my point.

SSD, DRAM, PCM and storage adoption timeline

The SSD market, including DRAM, nand flash (SLC or MLC or any other xLC), emerging PCM or future mram among other technologies and packaging options is still in its relative infancy. Yes, I know there have been significant industry adoption and many early customer deployments, however talking with IT organizations of all size as well as with vendors and vars, customer deployment of SSD is far from reaching its full potential meaning a bright future.

Simply putting an SSD, card or drive into a solution does not guarantee results.

Likewise having a new architecture does not guarantee things will be faster.

Fast storage systems need fast devices (HDD, HHDD and SSDs) along with fast interfaces to connect with fast servers. Put a fast HDD, HHDD or SSD into a storage system that has bottlenecks (hardware, software, architectural design) and you may not see the full potential of the technology. Likewise put fast ports or interfaces on a storage system that has fast devices however also a bottleneck in its controller has or system architecture and you will not realize the full potential of that solution.

This is not unique to legacy or traditional storage systems, arrays or appliances as it is also the case with new clean sheet designs.

There are many new solutions that are or should be as fast as their touted marketing stories present, however just because something looks impressive in a YouTube video or slide deck or WebEx does not mean it will be fast in your environment. Some of these new design SSD based solutions will displace some legacy storage systems or arrays while many others will find new opportunities. Similar to how previous generation SSD storage appliances found roles complementing traditional storage systems, so to will many of these new generation of products.

What this all means is to navigate your way through the various marketing and architecture debates, benchmarks battles, claims and counter claims to understand what fits your needs and requires.

StorageIO industry trends cloud, virtualization and big data

What say you?

Click here to cast your vote and see others perspectives.

Ok, nuff said

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
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Cloud Expo New York
[June 11-14, 2012]

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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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@CloudExpo Blogs
Read more about how AppDynamics helps foster DevOps and take five minutes to get complete visibility into the performance of your production applications with AppDynamics Pro today!
The Internet of Things is only going to make that even more challenging as businesses turn to new business models and services fueled by a converging digital-physical world. Applications, whether focused on licensing, provisioning, managing or storing data for these "things" will increase the already significant burden on IT as a whole. The inability to scale from an operational perspective is really what software-defined architectures are attempting to solve by operationalizing the network to shift the burden of provisioning and management from people to technology.
Cloud computing in the form of Infrastructure-as-a-Service (IaaS) has revolutionized the expectations of IT. Infrastructure that used to take weeks to months to provision is now available in minutes. Moreover, most of the traditional drawbacks associated with infrastructure have disappeared as IaaS has become more widely used. The lengthy timeframes to add infrastructure resources to existing applications, which led to wildly over-provisioned environments, have disappeared. The heavy upfront capital investment that is required before using resources has also disappeared, supplanted by the pay...
When I took my operating systems fundamentals course in college I was taught that an operating system provides very specific capabilities that provides users with access compute resources for building and running applications. Over time as networking capabilities and bandwidth increased, the notion of a set of modules that interface between the user and the… Read More »
"The next generation of technology solutions will transform lives, businesses and economies."
This is the theme at this year's Dell World opening keynote and this view is supported by Gartner's Top 10 Strategic Technology Trends for 2015:

Computing Everywhere - As mobile devices continue to proli...
Someone sent me a link to this article this morning. While reading it I started to think about the competitive landscape for cloud service providers and the challenges telcos have competing in this market. After all, when you think cloud service provider, which names come to mind? Amazon? Microsoft? IBM? Google? Sure, but how about… Read More »
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Don’t emphasize network security at the cost of endpoint security; the two can be integrated and work hand in hand. The result is a safer, more secure business ready for the challenges of the future.
Reston, VA-based Serena focuses on working with enterprise IT to build and release applications. A DevOps pioneer and proponent, the company aims to solve applications release complexity. We had a few questions for Mark Levy, Sr. Product Marketing Manager at Serena, and this is what he told us: DevOps Journal: What original problems were you working to solve with customers when you started the company? Mark Levy: Serena was founded in 1980 by Doug Troxel in Silicon Valley. Doug still takes a very active part in the company and serves on our board of directors. From the very beginning...
Veteran's 360 and Rick Collins, Founder & Executive Director of Vets 360, Inc., are being honored at this year's Champions Leadership, and Research Conference™ . This event, November 6th-7th, 2014 at the Washington Duke Inn & Golf Club in Durham, NC, is an independent conference, and a component of eMerging Entrepreneurs' “Veterans Economic Advancement project.” A 501(c)(3) non-profit organization, eMerging Entrepreneurs, Inc. provides Career Transition Assistance, Small Business Training, and Entrepreneurial Developmental services to veterans, military spouses, and under-served minority comm...
Depending on whom you listen to, the private cloud is either dead or on the cusp of a major market breakthrough. Some tech pundits argue this technology has already been replaced by more efficient public cloud offerings and businesses just need time to catch up, while others claim there's a bright future for private solutions. Research supports the latter – according to IDC, spending on hosted private cloud services should hit $24 billion by 2016. Why? Because there's real value in this model. Here's a look at five compelling advantages of the private cloud. It's Not On-Premises (Necessarily...
Over the last decade, cloud computing has undeniably become a critical component of the modern enterprise. It has evolved past Software-as-a-Service for a select number of enterprise applications to encompassing entire business platforms, spanning various business devices and operating systems, and can virtually enable new ventures to pop up overnight. The state of cloud computing today is now a crowded field of vendors, providing anything and everything as-a-service – from security and management solutions for the cloud, to converged solutions and virtualization offerings, to public, privat...
Thoroughly knowing the difference between the three prominent types of datacenter storage will help you immensely in job interviews, product pitches and tech conferences. Server storage is typically stored in one of three different methods. Since each acronym is similar, it is imperative for you to know the stark differences when discussing DAS, SAN and NAS.
Bitium, based in Santa Monica, CA, works in the cloud to provide secure management of an enterprise's applications, users, and passwords in one place. We asked company Co-founder and CEO Scott Kriz a few questions about the company's vision and strategy. Cloud Computing Journal: What was the inspiration behind starting the company? Scott Kriz: Both Erik Gustavson, Bitium Co-founder and CTO, and I have started and worked for multiple tech companies throughout our professional careers. Most recently we ran product and engineering at a company called Fastpoint Games. We used a ton of SaaS ...
For the third year in a row, we worked together with Pacific Crest Securities, an investment banking firm with a specific focus on SaaS, to survey 306 SaaS companies. This represents nearly double the # of respondents from last year, giving us deeper benchmarking data and insights to share on the growth and operations of […] Oct. 17, 2014 02:15 PM EDT  Reads: 1,914
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group