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Have SSDs Been Unsuccessful with Storage Arrays (with Poll)?
I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays

I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays, particular legacy storage systems. Some people have also asserted that large storage arrays are dead at the hands of new purpose-built SSD appliances or storage systems (read more here).

As a reference, legacy storage systems include those from EMC (VMAX and VNX), IBM (DS8000, DCS3700, XIV, and V7000), and NetApp FAS along with those from Dell, Fujitsu, HDS, HP, NEC and Oracle among others.

Granted EMC have launched new SSD based solutions in addition to buying startup eXtremeIO (aka Project X), and IBM bought SSD industry veteran TMS. IMHO, neither of those actions by either vendor signals an early retirement for their legacy storage solutions, instead opening up new markets giving customers more options for addressing data center and IO performance challenges. Keep in mind that the best IO is the one that you do not have to do with the second best being the least impact to applications in a cost-effective way.

SSD, IO, memory and storage hirearchy

Sometimes I even hear people citing or using some other person or source to attribute or make their assertions sound authoritative. You know the game, according to XYZ or, ABC said blah blah blah blah. Of course if you say or repeat something often enough, or hear it again and again, it can become self-convincing (e.g. industry adoption vs. customer deployments). Likewise depending on how many degrees of separation exists between you and the information you get, the more that it can change from what it originally was.

So what about it, has SSD not been successful for legacy storage system vendors and is the only place that SSD has had success is with startups or non-array based solutions?

While there have been some storage systems (arrays and appliances) that may not perform up to their claimed capabilities due to various internal architecture or implementation bottlenecks. For the most part the large vendors including EMC, HP, HDS, IBM, NetApp and Oracle have done very well shipping SSD drives in their solutions. Likewise some of the clean sheet new design based startup systems, as well as some of the startups with hybrid solutions combing HDDs and SSDs have done well while others are still emerging.

Where SSD can be used and options

This could also be an example where myth becomes reality based on industry adoption vs. customer deployment. What this means is that the myth is that it is the startups that are having success vs. the legacy vendors from an industry adoption conversation standpoint and thus believed by some.

On the other hand, the myth is that vendors such as EMC or NetApp have not had success with their arrays and SSD yet their customer deployments prove otherwise. There is also a myth that only PCIe based SSD can be of value and that drive based SSDs are not worth using which I have a good idea where that myth comes from.

IMHO it is a depends, however safe to say from what I have seen directly that there are some vendors of storage arrays, including so-called legacy systems that have had very good success with SSD. Likewise have seen where some startups have done ok with their new clean sheet designs, including EMC (Project X). Oh, at least for now I am not a believer that with the all SSD based project "X" over at EMC that the venerable VMAX formerly known as DMX and its predecessors Symmetric have finally hit the end of the line. Rather they will be positioned and play to different markets for some time yet.

Over at IBM I don't think the DS8000 or XIV or V7000 and SVC folks are winding things down now that they bought SSD vendor TMS who has SSD appliances and PCIe cards. Rest assured there have been success by PCIe flash card vendors both as targets (FusionIO) and cache or hybrid cache and target systems such as those from Intel, LSI, Micron, and TMS (now IBM) among others. Oh, and if you have not noticed, check out what Qlogic, Emulex and some of the other traditional HBA vendors have done with and around SSD caching.

So where does the FUD that storage systems have not had success with SSD come from?

I suspect from those who would rather not see or hear about those who have had success taking away attention from them or their markets. In other words, using Fear, Uncertainty and Doubt (FUD) or some community peer pressure, there is a belief by some that if you hear enough times that something is dead or not of a benefit; you will look at the alternatives.

Care to guess what the preferred alternative is for some? If you guessed a PCIe card or SSD based appliance from your favorite startup that would be a fair assumption.

On the other hand, my educated guess (ok, its much more informed than a guess ;) ) is that if you ask a vendor such as EMC or NetApp they would disagree, while at the same time articulate benefits of different approaches and tools. Likewise, my educated guess is that if you ask some others, they will say mixed things and of course if you talk with the pure plays, take a wild yet educated guess what they will say.

Here is my point.

SSD, DRAM, PCM and storage adoption timeline

The SSD market, including DRAM, nand flash (SLC or MLC or any other xLC), emerging PCM or future mram among other technologies and packaging options is still in its relative infancy. Yes, I know there have been significant industry adoption and many early customer deployments, however talking with IT organizations of all size as well as with vendors and vars, customer deployment of SSD is far from reaching its full potential meaning a bright future.

Simply putting an SSD, card or drive into a solution does not guarantee results.

Likewise having a new architecture does not guarantee things will be faster.

Fast storage systems need fast devices (HDD, HHDD and SSDs) along with fast interfaces to connect with fast servers. Put a fast HDD, HHDD or SSD into a storage system that has bottlenecks (hardware, software, architectural design) and you may not see the full potential of the technology. Likewise put fast ports or interfaces on a storage system that has fast devices however also a bottleneck in its controller has or system architecture and you will not realize the full potential of that solution.

This is not unique to legacy or traditional storage systems, arrays or appliances as it is also the case with new clean sheet designs.

There are many new solutions that are or should be as fast as their touted marketing stories present, however just because something looks impressive in a YouTube video or slide deck or WebEx does not mean it will be fast in your environment. Some of these new design SSD based solutions will displace some legacy storage systems or arrays while many others will find new opportunities. Similar to how previous generation SSD storage appliances found roles complementing traditional storage systems, so to will many of these new generation of products.

What this all means is to navigate your way through the various marketing and architecture debates, benchmarks battles, claims and counter claims to understand what fits your needs and requires.

StorageIO industry trends cloud, virtualization and big data

What say you?

Click here to cast your vote and see others perspectives.

Ok, nuff said

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...

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Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
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SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
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Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
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New York City Expo Floor Plan Revealed
Cloud Expo New York
[June 11-14, 2012]

Floor Plan Revealed


Introducing Big Data Expo
Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.

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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

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To get involved, email Marilyn Moux at marilyn@sys-con.com.

@CloudExpo Blogs
As the pace of development and business continues to scale, teams need an agile and collaborative work environment to succeed. Moving to a DevOps model is a critical part of setting your engineering teams up to succeed, but making the transition can be challenging for many companies. DevOps is a movement in the software world that focuses on collaboration between developers and operations, customer empathy and infrastructure automation. In traditional models, developers write code and then hand it to operations teams to deploy and and run in a production environment. This often leads to a la...
It’s been only a handful of months since my fellow Forbes pundits Mike Kavis and Ben Kepes bemoaned cloud provider Rackspace’s troubles competing in the cutthroat public cloud marketplace. “Companies like Rackspace simply cannot compete,” opined Kavis in July 2014. Back in May, Kepes snarkily pointed out that “Rackspace has long been something of a bridesmaid,” as they unsuccessfully explored selling themselves to the highest bidder. Yet, just as reports of Mark Twain’s death were exaggerated – or perhaps Monty Python’s “not dead yet”? – just so with San Antonio-based Rackspace Hosting, Inc. I...
If you're part of the decision making process in how to get started with Big Data then you've probably already discovered that open source Apache Hadoop has a big lead. You also know that unless you've got a particularly deep NoSQL team or want to write your own proprietary code that the free open source version of Hadoop is not for the great majority of businesses. You want the benefits of open source but with some support and some capabilities that tie the open source components together in an enterprise quality database system. You want a Hadoop Distribution.
adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising and delivers rapid cost-per-click insights to advertisers. The next BriefingsDirect bid data trailblazer interview examines how New York-based adMarketplace, a search syndication advertising network, has met its daunting data-warehouse requirements. Learn here how adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising. And we'll hear how the data-analysis infrastructure also delivers ...
AWS was in the premier position having had a head start of more than 4 years in the cloud related business. The lowering of prices by Microsoft; a new CEO; an emphasized bet on the cloud have all contributed to Microsoft Azure's adoption by the enterprises. One of the reasons for this being the better tooling; the variety of applications and services; and not-for-Windows only shift have all contributed. Microsoft brought in a lot of enhancements that should prove this advantage Microsoft has gained further. The storage options with SSDs and the rapid, multifaceted updates to its Azure cloud...
Our last post defined customer lifetime value (CLV) as the metric critical in measuring the success or failure of a recurring revenue program. In order for your company to routinely return significant revenue, maximizing CLV needs to be at the top of your priority list. A CLV-supported strategy boosts many aspects of your business, from sales to customer service. When it comes to increasing customer retention and customer satisfaction, the two keys to driving long-term results, this same strategy works to increase both at every available opportunity.
While news about the malicious hacking trade and the actions of elusive cyber-criminals continue to grab headlines, the third of our annual Insider Threat reports confirm that the risk posed by those legitimately ‘inside the fence’ continues to top business data security concerns. Of course, there can be no denying that the breadth and depth of private and public sector breaches in the past few years that have resulted from trusted insiders turning rogue or being compromised by perpetrators of APTs and the like indicates that there is a major disconnect when it comes to organisations’ handling...
The Bill and Melinda Gates Foundation recently identified four keys areas in which to focus for the next 15 years: Health, Farming, Banking, and Education. Bill himself holds forth on a regular basis about the challenges facing many billions of people in the world, particularly in Africa, as well as the opportunities to save lives and change lives. He does not seem naïve about the enormity of the challenges, and does not offer technology as a simple panacea to what ails the world. He also seems committed to respecting national sovereignty in implementing programs, difficult as that may be s...
Whether it is JMeter, SoapUI, Load Runner, SilkTest, Neotys or one of the cloud-based load testing solutions such as Keynote, Dynatrace (formerly Gomez) or others, breaking an application under heavy load is easy these days. Finding the problem based on automatically generated load testing reports is not. Can you tell me what is wrong based on the following reports? I’ve helped engineering organizations over the last 10 – 15 years to either run or analyze load tests. In this blog post I share my best practices and metrics I typically look when analyzing load testing results. I am not relying ...
If your business had the choice between one million lifetime customers or two million one-time transaction customers, which would you choose? Selecting the former guarantees a recurring revenue stream for years while the latter only guarantees revenue for that individual transaction. Sounds like a no-brainer, right? There are many factors that contribute to a successful recurring revenue cycle for your business, from product packaging and pricing to configuring existing systems and operations. There is one particular metric that is especially critical to understanding the success or failure...
We recently changed over the entire phone system in our London office. After four years, the equipment failed, and it was time to update. As we did so, we also changed vendors. Why? It occurred to us that, for four years, we had put up with horrible support – we were the victims of fraud at one point, and the vendor did nothing to support us with the main telecom provider. The phone system could go down for a day before they came out to repair it. No big deal, right? What high tech software company needs to communicate to the outside world? So it was time to put in a new phone system. ...
When properly implemented and managed, secure enterprise file sync-and-share (EFSS) applications can improve project management and empower your workforce. Unfortunately, making the business case for secure EFSS isn’t always easy – especially when users and management aren’t aware of the risks existing applications pose. Don’t get discouraged, though! The arguments in favor of change are strong. If you’re pushing your organization to eliminate public cloud use from the workplace, the following blueprint can help you set up a convincing business case.
As we enter 2015, it is time to dust off the crystal ball once again for our annual predictions forecast. The parade of new technology innovations and breakthroughs is unfolding across many fronts. In some cases the convergence of technologies themselves provides the breakthrough. The cloud, Internet of Things, mobile platforms, social media, Big Data and analytics, vertical-specific marketplaces and even wearables all have a part to play to transform industry and society and shape the new global economy.
With every New Year it is time to look back at the industry events of the past 12 months, and use our expertise to predict what lies ahead, in order to be more prepared. With regards to DDoS attacks, here is a short list of what to expect in 2015. We expect to see an increase in DDoS attacks size in terms of bandwidth, but likely there will be an emphasis on packets per second metric. Bandwidth is an important metric, and it is something most people can relate to. When shopping for home Internet connection, the bandwidth metric is what people are comparing.
"Appcore has been around since January 2008. We exclusively built clouds for service providers. We've been working with CloudStack since about that same time and our software sits on top of CloudStack," stated Jeff Tegethoff, CEO of Appcore, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group