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Have SSDs Been Unsuccessful with Storage Arrays (with Poll)?
I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays

I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays, particular legacy storage systems. Some people have also asserted that large storage arrays are dead at the hands of new purpose-built SSD appliances or storage systems (read more here).

As a reference, legacy storage systems include those from EMC (VMAX and VNX), IBM (DS8000, DCS3700, XIV, and V7000), and NetApp FAS along with those from Dell, Fujitsu, HDS, HP, NEC and Oracle among others.

Granted EMC have launched new SSD based solutions in addition to buying startup eXtremeIO (aka Project X), and IBM bought SSD industry veteran TMS. IMHO, neither of those actions by either vendor signals an early retirement for their legacy storage solutions, instead opening up new markets giving customers more options for addressing data center and IO performance challenges. Keep in mind that the best IO is the one that you do not have to do with the second best being the least impact to applications in a cost-effective way.

SSD, IO, memory and storage hirearchy

Sometimes I even hear people citing or using some other person or source to attribute or make their assertions sound authoritative. You know the game, according to XYZ or, ABC said blah blah blah blah. Of course if you say or repeat something often enough, or hear it again and again, it can become self-convincing (e.g. industry adoption vs. customer deployments). Likewise depending on how many degrees of separation exists between you and the information you get, the more that it can change from what it originally was.

So what about it, has SSD not been successful for legacy storage system vendors and is the only place that SSD has had success is with startups or non-array based solutions?

While there have been some storage systems (arrays and appliances) that may not perform up to their claimed capabilities due to various internal architecture or implementation bottlenecks. For the most part the large vendors including EMC, HP, HDS, IBM, NetApp and Oracle have done very well shipping SSD drives in their solutions. Likewise some of the clean sheet new design based startup systems, as well as some of the startups with hybrid solutions combing HDDs and SSDs have done well while others are still emerging.

Where SSD can be used and options

This could also be an example where myth becomes reality based on industry adoption vs. customer deployment. What this means is that the myth is that it is the startups that are having success vs. the legacy vendors from an industry adoption conversation standpoint and thus believed by some.

On the other hand, the myth is that vendors such as EMC or NetApp have not had success with their arrays and SSD yet their customer deployments prove otherwise. There is also a myth that only PCIe based SSD can be of value and that drive based SSDs are not worth using which I have a good idea where that myth comes from.

IMHO it is a depends, however safe to say from what I have seen directly that there are some vendors of storage arrays, including so-called legacy systems that have had very good success with SSD. Likewise have seen where some startups have done ok with their new clean sheet designs, including EMC (Project X). Oh, at least for now I am not a believer that with the all SSD based project "X" over at EMC that the venerable VMAX formerly known as DMX and its predecessors Symmetric have finally hit the end of the line. Rather they will be positioned and play to different markets for some time yet.

Over at IBM I don't think the DS8000 or XIV or V7000 and SVC folks are winding things down now that they bought SSD vendor TMS who has SSD appliances and PCIe cards. Rest assured there have been success by PCIe flash card vendors both as targets (FusionIO) and cache or hybrid cache and target systems such as those from Intel, LSI, Micron, and TMS (now IBM) among others. Oh, and if you have not noticed, check out what Qlogic, Emulex and some of the other traditional HBA vendors have done with and around SSD caching.

So where does the FUD that storage systems have not had success with SSD come from?

I suspect from those who would rather not see or hear about those who have had success taking away attention from them or their markets. In other words, using Fear, Uncertainty and Doubt (FUD) or some community peer pressure, there is a belief by some that if you hear enough times that something is dead or not of a benefit; you will look at the alternatives.

Care to guess what the preferred alternative is for some? If you guessed a PCIe card or SSD based appliance from your favorite startup that would be a fair assumption.

On the other hand, my educated guess (ok, its much more informed than a guess ;) ) is that if you ask a vendor such as EMC or NetApp they would disagree, while at the same time articulate benefits of different approaches and tools. Likewise, my educated guess is that if you ask some others, they will say mixed things and of course if you talk with the pure plays, take a wild yet educated guess what they will say.

Here is my point.

SSD, DRAM, PCM and storage adoption timeline

The SSD market, including DRAM, nand flash (SLC or MLC or any other xLC), emerging PCM or future mram among other technologies and packaging options is still in its relative infancy. Yes, I know there have been significant industry adoption and many early customer deployments, however talking with IT organizations of all size as well as with vendors and vars, customer deployment of SSD is far from reaching its full potential meaning a bright future.

Simply putting an SSD, card or drive into a solution does not guarantee results.

Likewise having a new architecture does not guarantee things will be faster.

Fast storage systems need fast devices (HDD, HHDD and SSDs) along with fast interfaces to connect with fast servers. Put a fast HDD, HHDD or SSD into a storage system that has bottlenecks (hardware, software, architectural design) and you may not see the full potential of the technology. Likewise put fast ports or interfaces on a storage system that has fast devices however also a bottleneck in its controller has or system architecture and you will not realize the full potential of that solution.

This is not unique to legacy or traditional storage systems, arrays or appliances as it is also the case with new clean sheet designs.

There are many new solutions that are or should be as fast as their touted marketing stories present, however just because something looks impressive in a YouTube video or slide deck or WebEx does not mean it will be fast in your environment. Some of these new design SSD based solutions will displace some legacy storage systems or arrays while many others will find new opportunities. Similar to how previous generation SSD storage appliances found roles complementing traditional storage systems, so to will many of these new generation of products.

What this all means is to navigate your way through the various marketing and architecture debates, benchmarks battles, claims and counter claims to understand what fits your needs and requires.

StorageIO industry trends cloud, virtualization and big data

What say you?

Click here to cast your vote and see others perspectives.

Ok, nuff said

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV

Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.

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In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
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The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
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SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
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Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
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@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
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More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
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Top Stories for Cloud Expo 2012 East

In this Big Data Power Panel at the 10th International Cloud Expo, moderated by Cloud Expo Conference Chair Jeremy Geelan, Govind Rangasamy, Director of Product Management at Eucalyptus Systems; Kevin Brown; CEO of Coraid, Inc.; Christos Tryfonas, CTO and Co-Founder of Cetas; and Max Riggsbee, CMO and VP of Products for WhipTail, discussed such topics as: Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now? How is Big Data impacting storage and networking architecture in data centers? How about the intersection of Big Data Analytics and Cloud Computing - how big a sector is that and why? What's the difference between Big Data and Fast Data? ... (more)

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We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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Introducing Big Data Expo
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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@CloudExpo Blogs
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resources of one or more underlying hosts. It's not uncommon for Docker servers to run thousands of short-te...
They say insanity is doing the same thing over and over and expecting a different result. Sometimes doing the same thing over and over while expecting the same results can be insane too. Find out how to change your expectations of IT infrastructure. Have you ever wondered if you are stuck in an IT infrastructure loop, continuously deploying the same types of components and integrating them into an overall infrastructure architecture? Servers for CPU and RAM, storage appliances, hypervisor software, and disaster recovery software/appliances are just some of the different components that you've...
Recently I've been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to "crowdsource the internet" in order to see if it held any interesting cloud computing insights.
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
HTI Labs in London provides the means and governance with its Schematiq tool to bring critical data services to the interface users want. The next BriefingsDirect Voice of the Customer digital transformation case study explores how powerful and diverse financial information is newly and uniquely delivered to the ubiquitous Excel spreadsheet edge.
Last week, I was a keynote speaker at the Mobile Edge '16 conference in Lisbon, Portugal. Following the conference I met individually with many different companies. These companies represented a variety of industries, sizes and digital maturity levels. I was sharing my latest digital strategy report findings, and then answering questions and brainstorming about what the data meant to each of them. At the hotel, following a long day of meetings, it occurred to me that the biggest value I was bringing to these businesses was the breadth of my experience - the kind of experience that has turned...
A BriefingsDirect thought leadership panel discussion explores how public-sector organizations can gain economic benefits from cloud interoperability and standardization. Our panel comes to you in conjunction with The Open Group Paris Event and Member Meeting October 24 through 27, 2016 in France, with a focus on the latest developments in eGovernment. As government agencies move to the public cloud computing model, the use of more than one public cloud provider can offer economic benefits by a competition and choice. But are the public clouds standardized efficiently for true interoperabi...
Since its introduction in 2009, Microsoft Azure has gone through a significant transformation. What started as a hardcore set of platform services is now a force to be reckoned within the infrastructure market as well. According to Gartner, Azure is inching closer to AWS, firmly securing its place in the top right section of the Infrastructure-as-a-Service (IaaS) Magic Quadrant, which is reserved only for the market leaders.
There are some enterprise applications that were born to be in the cloud. Customer relationship management (CRM) applications were an early favorite because salespeople (the primary consumers of CRM) are decentralized and mobile. Web applications and personal data storage are also ideal cloud applications because they allow enterprises to scale up easily while driving down costs. Enterprises have held on to their communications, however, making it one of the last applications to move into the cloud.
Phishing has been around since the dawn of the internet. The term was first used in an AOL Usenet group back in 1996 but it wasn’t until 2003 when many baited hooks and lures started dropping. Popular transaction destinations like PayPal and eBay were some of the early victims of these spoofed sites asking customers to update their personal and credit card information. By 2004, it was a full-fledged ‘get rich quick scheme’ with many financial institutions – and their customers – as targets.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
Ten short years ago, Apache Hadoop was just a small project deployed on a few machines at Yahoo and within a few years, it had truly become the backbone of Yahoo’s data infrastructure. Additionally, the current Apache Hadoop market is forecasted to surpass $16 billion by 2020. This might lead you to believe that Apache Hadoop is currently the backbone of data infrastructures for all enterprises; however, widespread enterprise adoption has been shockingly low.
I was recently on a business trip out to Wausau, WI. The purpose was to conduct a training session on web application development for a new batch of associates at our onshore development center. When I picked up my rental car at the airport, I was very happy to discover it had built in Bluetooth integration for my phone. I have this feature on both cars at home. I love the convenience of having the car become an accessory for my mobile device. I immediately bound my phone with the car’s Bluetooth. Then something unusual happened. My phone prompted me with a question: ‘Chevy/Malibu would like a...
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you have experience with software architecture and services (you’ll find some words about my experience...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availability, efficient and greener solutions can offer much reduced operational expenses (OPEX) to the cloud...
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Past SYS-CON Events
    Cloud Expo West

    Cloud Expo East

    Cloud Expo West

    Virtualization Expo West
    Cloud Expo Europe

    Cloud Expo East

    Virtualization Expo East
    Cloud Expo West

    Virtualization Expo West
    GovIT Expo
    Cloud Expo Europe

Cloud Expo 2011 Allstar Conference Faculty












Dell Boomi


Layer 7 Tech



What The Enterprise IT World Says About Cloud Expo
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances

"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD

"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
Citrix Systems

"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
Brick Group