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Big Data Conundrum: Show Me the Money!
To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud

Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits. No matter what you call it or what the information describes, it’s all data being collected about you.

Thanks to new technologies like Hadoop, once-unquantifiable data (like Facebook conversations and Tweets) can now be quantified. Now, because nearly everything is measurable, everything is measured. The result: companies are spending big dollars to collect, store and measure astronomical amounts of data.

Show me the data!

There’s a name for this movement: Big Data. Not only is it a name, it has been the “it, it” of 2012, possibly trumping “the cloud.”

IDC defines Big Data as projects collecting 100 terabytes of data (hence the name), comprising two or more data formats. Earlier this year, the research firm predicted the market for Big Data technology and services will reach $16.9 billion by 2015, from $3.2 billion in 2010. That’s an astounding 40 percent annual growth rate.

The interesting thing is that IDC expects most of this spending to focus on infrastructure — the plumbing that enables companies to download, collect and store vast amounts of data.

To me, this is a missed opportunity. Why? We need to focus on unlocking the real business benefits from all this data.

Companies have not yet grasped the business potential of all the data pouring in from hundreds of sources—think apps in the cloud, on-premise partner software and from their own enterprise. In effect, businesses haven’t figured out how to make money from this fire hose of disparate data sources.

My point-of-view is that Big Data’s only real value lies in businesses’ ability to transform data into insight they can act on.

This means enabling sales managers to quickly analyze sales reps’ results, view new contracts lost or signed, and react to how actual performance compares against the plan they set months earlier. Help-desk staff could see how individual customers affect sales and profit, showing them when to go above-and-beyond to retain certain customers while allowing low-flyers to churn. Or helping insurance agents to predict kinds and amounts of damage as hurricanes hurtle toward their region.

Steps to Monetize Big Data
To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud. Viewing one’s data in real-time through the lens of cloud computing enables anyone, in any company, to make smart business decisions from the mammoth amounts of data, coming from all over the place.

Therefore, companies looking to monetize Big Data need to take these steps:

Use the cloud: These days businesses can tap into an enormous range of cloud services. They can subscribe to high-performance infrastructure services like Amazon Web Services, rent platforms as a service (comprising hardware, operating systems, storage and network capacity) from salesforce.com, store information in services like Box or automate billings with companies like Zuora. These are just examples.

Companies can also pick and choose from a long list of cloud-based apps to handle business tasks, from customer relationship management and marketing to human resources and financial management. In fact, I would argue that cloud services become the business application suite, eventually displacing behemoth on-premise packages from SAP or Oracle. Emphasis on “eventually,” since few enterprises are ready to jettison their million-dollar investments in Oracle and SAP.

For this reason, I advise companies to:

Start with what’s important: Forget about separate data sources. Data today spews in from hundreds sources, be it sales and customer data from salesforce.com, inventory levels from SAP, logistics information from your suppliers and employee data from Oracle. Companies run into trouble when they start off boiling the ocean, which is why I suggest companies begin with a few sources and then build up from there.

Fortunately, there is a way, thanks to a new generation of application programming interfaces (APIs) that allows more kinds of software, from different software makers, to communicate with each other, regardless of location. As a result, any company, regardless of size, can access the data it needs to make better decisions.

Which is why my next point is:

Make Big Data insight democratic: Five years ago, only executives at very large companies had access to business intelligence tools that culled patterns from data.

The cloud makes everything democratic — not just access to the data itself, but the insight as well, including best practices that don’t require the expertise of a SQL or a MapReduce programmer. The cloud enables anyone, anywhere, to recognize patterns from data and make smart decisions, faster. And that means any business professional, at any company should be able to monetize their Big Data.

When Big Data finally becomes useful to the rest of us, and not just IT wizards, it will take on an even larger role today and into tomorrow.

Read the original blog entry...

About Roman Stanek
Roman Stanek is a technology visionary who has spent the past fifteen years building world-class technology companies. Currently Founder & CEO of Good Data, which provides collaborative analytics on demand, he previously co-founded first NetBeans, now a part of Sun Microsystems and one of the leading Java IDEs, and then and Systinet, now owned by Hewlett-Packard and the leading SOA Governance platform on the market.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
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IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
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SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
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Top Stories for Cloud Expo 2012 East

In this CEO Power Panel at the 10th International Cloud Expo, moderated by Cloud Expo Conference Chair Jeremy Geelan, David Canellos, President and CEO of PerspecSys; Lawrence Guillory, CEO of Racemi; John Keagy, Founder, Chairman and CEO of GoGrid; Treb Ryan, Co-Founder & CEO of OpSource; Joe Weinman, Sr. VP of Cloud Services & Strategy at Telx; Jeff Newlin, Vice President and General Manager of OutSystems North America; and Darryl Brown, CMO at Appcore discussed such topics as: Is it just wishful thinking to depict the Cloud as more than just a technology solution? If not, then what concrete examples best demonstrate cloud computing as an engine of business value? ... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
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Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
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It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context.
Cloud Expo, Inc. has announced today that Larry Carvalho has been named Tech Chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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[June 11-14, 2012]

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Introducing Big Data Expo
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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
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Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

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@CloudExpo Blogs
We live in a hyper-connected world, and we're sharing information and collaborating on an entirely new scale. Millions of smartphones are sold every day. In a single minute online we send more than 200 million emails, share 2.4 million pieces of content on Facebook, and perform 4 million searches on Google. There are more than 1.3 billion websites out there. Angel investors, crowd-funding and crowd-sourcing are sparking a rich start-up culture. It has never been easier to realize a good idea. This level of collaboration and the sophistication of connectivity are casting everyone as an innovat...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
In case you missed it, the first phase of cloud computing has left the building. Thousands of companies are in the cloud. Practically all organizations regardless of size already have production applications in a public, off-premises cloud or a private cloud. Yep. Been there, done that. And the vast majority of these applications use the classic “SaaS-style” public cloud model. Someone develops a useful service and hosts it on Amazon Web Services (AWS), Microsoft Azure, IBM Cloud Marketplace, Google Cloud Platform (GCP) or one of several other cloud vendors. Accessing this external service ...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in the context of how search engines such as Google are crawling websites. If a search engine spider enc...
“The exciting part of IoT is that it is exploding during a time that enterprise customers are well versed in open source technologies,” explained Anders Brown, Managing Director of Luxoft IoT Practice, in this exclusive Q&A with @ThingsExpo Conference Chair Roger Strukhoff. Anders Brown: How important are monitoring, analytics, and handling Big Data to your customers?
Like me, you’re probably familiar with the story of the Pied Piper of Hamelin. A cautionary tale about the consequences of reneging on debt – it sure scared the crap out of me as a kid. In enterprise IT, we also accrue debt, but of the technical kind. While the results of non-payment aren’t as severe as those suffered by the good folk of Hamelin, not ‘paying the piper’ will have dire consequences for any businesses trying to compete on an economic playing field where the rules are determined by software. DevOps of course is now being touted as a tune organizations must play if they’re to dig...
Today, there is countless data collected and analyzed by companies. Just a few years ago, that data was useless, now data is collected and used to provide answers and solve problems. As big data use cases continue to evolve, there will be an increasing number of business missions that will be served by new approaches to data. With the adoption of an enterprise data hub, developers are finding new agility to create services and applications, as well as decision-making that leads to market dominating strategies. According to Cognitio's co-founder and partner Bob Gourley, this adoption will lea...
Cloud security is at the top of every CIO’s list. It is also the first subject that comes up when you engage in a discussion about the cloud. For those of us who followed the recent Ashley Madison story (from a tech perspective), you would agree that while the breach happened for so many reasons, security is at the heart of it. Here are some key aspects for creating a solid organization, keeping cloud security in perspective.
Maybe EA is essentially governance. If someone from a line of business wants something from IT, they have to pass the request by the EA gatekeepers first. After all, nobody wants duplication or spaghetti integration, right? Been there, done that, got the T-shirt. So nothing gets done until EA gives it the stamp of approval. If that’s the definition of EA, then the first thing we should do is burn that sucker to the ground. There’s no way any organization will ever be agile if there’s a whole department in charge of roadblocks. If Agile is up to the task, then more power to it.
Transitioning from the freedom of summer to the structure of back to work and school can be tough for all of us. Yet, September is a time of renewal, a time to refocus on our goals and remember that, sometimes, making big changes begins with small ones. The key is not to overwhelm ourselves, but to keep moving forward, often with small steps at a time. We know that the big work of migrating hundreds of thousands of machines running Windows Server 2003 -- including 175 million websites or one fifth of the internet, according to recent numbers provided by Internet services firm Netcraft -- st...
Advanced software asset management methods can efficiently enforce compliance, reduce audit risk, cut costs, and enhance end-user productivity -- even as the complexity of IT itself increases. As IT systems, resources, assets, and information are more scattered across more enterprise locations and devices -- as well as across various cloud service environments -- how can IT leaders hope to know where their "stuff" is, who’s using it, how to secure it, and then accurately pay for it? Better than ever, it turns out. Advanced software asset management (SAM) methods can efficiently enforce compl...
If you’re part of a substantial development organization standardized on Microsoft development tools, chances are you’ll need to integrate Microsoft Team Foundation Server (TFS) and Visual Studio with third-party tools. The DevOps movement further highlights the need to connect a diverse set of people, processes, and tools, including the business stakeholders and the operations space. When establishing a modern end-to-end development practice you’ll almost certainly need to hit the integration button. Here are a few insights to set you on the right path: The Microsoft Visual Studio Integrated...
In the Information Technology (IT) world, the word “enterprise” is bandied about quite often. First, I really have no idea how to bandy about. If it involves incense and oils, I may have an idea, but let’s talk about enterprises instead. If you do some serious digging, you’ll find out an enterprise is a federation, in other words, a collection of related business units with a common goal of profitability. It is an aggregate, dynamic yet unified entity that provides a product or service to benefit customers in return for revenue and profit. You’ll probably hear “enterprise” loosely and actua...
Disaster Recovery isn’t a new concept for IT folks. We’ve been backing up data for years to offsite locations, and used in-house data duplication in order to prevent the risks of losing data stores. But now that cloud adoption has increased, there have been some shifts in how traditional Disaster Recovery is being handled. First, we’re seeing increased adoption of cloud-based backup and disaster recovery. Gartner stated that between 2012 and 2016, one third of organizations are going to be looking at new solutions to replace current ones particularly because of cost, complexity or capability....
During the last two #IoTuesday Twitter sessions, our chats have centered on what it will take to capitalize on the Internet of Things (IoT) opportunity and what the industry’s collective responsibility is to break down barriers to adoption. Topics ranged from the evolution of the Industrial Internet to consumer IoT applications to the role of APIs and API management. And underlying all of this, how we move from today’s connected devices and vertical siloes to a horizontal IoT marketplace with interconnectivity at its core. In this month’s IoT chat we will be joined by Alex Bakker and Ron Exler...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group