Untitled Document
  Home
Speakers
Sessions
  Schedule
Sponsors
Exhibitors
  Media Sponsors
  Association Sponsors
Untitled Document
2012 East Diamond Sponsor

Untitled Document
2012 East Platinum Plus Sponsors

Untitled Document
2012 East Platinum Sponsors

Untitled Document
2012 East Gold Sponsors

Untitled Document
2012 East Silver Sponsors

Untitled Document
2012 East Bronze Sponsors

Untitled Document
2012 East Exhibitors

Untitled Document
2012 East Big Data Pavilion Sponsor

Untitled Document
2012 East Day 2 & 3 Morning Break Sponsor

Untitled Document
2012 East ODCA Partner Pavilion

Untitled Document
2012 East Association Sponsors

Untitled Document
2012 East Media Sponsors

Untitled Document
2011 West Diamond Sponsor

Untitled Document
2011 West Platinum Sponsors

Untitled Document
2011 West Platinum Plus Sponsor

Untitled Document
2011 West Gold Sponsors

Untitled Document
2011 West Silver Sponsors

Untitled Document
2011 West Bronze Sponsor


Untitled Document
2011 West Exhibitors























































Untitled Document
2011 West Wireless Network Sponsor

Untitled Document
2011 West Break Sponsor

Untitled Document
2011 West Day 3 Coffee Break Sponsor

Untitled Document
2011 West Day 2 Lunch Sponsor

Untitled Document
2011 West Day 3 Lunch Sponsor

Untitled Document
2011 Media Sponsors

SSD, Flash and DRAM, Deja Vu or Something New?
Often in technology what is old can be new, what is new can be seen as old

Recently I was in Europe for a couple of weeks including stops at Storage Networking World (SNW) Europe in Frankfurt, StorageExpo Holland, Ceph Day in Amsterdam (object and cloud storage), and Nijkerk where I delivered two separate 2 day, and a single 1 day seminar.

Image of Frankfurt transtationImage of inside front of ICE train going from Frankfurt to Utrecht

At the recent StorageExpo Holland event in Utrecht, I gave a couple of presentations, one on cloud, virtualization and storage networking trends, the other taking a deeper look at Solid State Devices (SSD's). As in the past, StorageExpo Holland was great in a fantastic venue, with many large exhibits and great attendance which I heard was over 6,000 people over two days (excluding exhibitor vendors, vars, analysts, press and bloggers) which was several times larger than what was seen in Frankfurt at the SNW event.

Image of Ilja Coolen (twitter @@iCoolen) who was session host for SSD presentation in UtrechtImage of StorageExpo Holland exhibit show floor in Utrecht

Both presentations were very well attended and included lively interactive discussion during and after the sessions. The theme of my second talk was SSD, the question is not if, rather what to use where, how and when which brings us up to this post.

For those who have been around or using SSD for more than a decade outside of cell phones, camera, SD cards or USB thumb drives, that probably means DRAM based with some form of data persistency mechanisms. More recently mention SSD and that implies nand flash-based, either MLC or eMLC or SLC or perhaps emerging mram or PCM. Some might even think of NVRAM or other forms of SSD including emerging mram or mem-resistors among others, however lets stick to nand flash and dram for now.

image of ssd technology evolution

Often in technology what is old can be new, what is new can be seen as old, if you have seen, experienced or done something before you will have a sense of DejaVu and it might be evolutionary. On the other hand, if you have not seen, heard, experienced, or found a new audience, then it can be revolutionary or maybe even an industry first ;).

Technology evolves, gets improved on, matures, and can often go in cycles of adoption, deployment, refinement, retirement, and so forth. SSD in general has been an on again, off again type cycle technology for the past several decades except for the past six to seven years. Normally there is an up cycle tied to different events, servers not being fast enough or affordable so use SSD to help address performance woes, or drives and storage systems not being fast enough and so forth.

Btw, for those of you who think that the current SSD focused technology (nand flash) is new, it is in fact 25 years old and still evolving and far from reaching its full potential in terms of customer deployment opportunities.

StorageIO industry trends cloud, virtualization and big data

Nand flash memory has helped keep SSD practical for the past several years riding the similar curve that is keeping hard disk drives (HDD's) that they were supposed to replace alive. That is improved reliability, endurance or duty cycle, better annual failure rate (AFR), larger space capacity, lower cost, and enhanced interfaces, packaging, power and functionality.

Where SSD can be used and options

DRAM historically at least for enterprise has been the main option for SSD based solutions using some form of data persistency. Data persistency options include battery backup combined with internal HDD's to de stage information from the DRAM before power was lost. TMS (recently bought by IBM) was one of the early SSD vendors from the DRAM era that made the transition to flash including being one of the first many years ago to combine DRAM as a cache layer over nand flash as a persistency or de-stage layer. This would be an example of if you were not familiar with TMS back then and their capacities, you might think or believe that some more recent introductions are new and revolutionary, and perhaps they are in their own right or with enough caveats and qualifiers.

An emerging trend, which for some will be Dejavu, is that of using more DRAM in combination with nand flash SSD.

Oracle is one example of a vendor who IMHO rather quietly (intentionally or accidentally) has done this in the 7000 series storage systems as well as ExaData based database storage systems. Rest assured they are not alone and in fact many of the legacy large storage vendors have also piled up large amounts of DRAM based cache in their storage systems. For example EMC with 2TByte of DRAM cache in their VMAX 40K, or similar systems from Fujitsu HP, HDS, IBM and NetApp (including recent acquisition of DRAM based CacheIQ) among others. This has also prompted the question of if SSD has been successful in traditional storage arrays, systems or appliances as some would have you believe not, click here to learn more and cast your vote.

SSD, IO, memory and storage hirearchy

So is the future in the past? Some would say no, some will say yes, however IMHO there are lessons to learn and leverage from the past while looking and moving forward.

Early SSD's were essentially RAM disks, that is a portion of main random access memory (RAM) or what we now call DRAM set aside as a non persistent (unless battery backed up) cache or device. Using a device driver, applications could use the RAM disk as though it were a normal storage system. Different vendors springing up with drivers for various platforms and disappeared as their need were reduced with faster storage systems, interfaces and ram disks drives supplied by vendors, not to mention SSD devices.

Oh, for you tech trivia types, there was also database machines from the late 80s such as Briton Lee that would offload your database processing functions to a specialized appliance. Sound like Oracle ExaData I, II or III to anybody?

Image of Oracle ExaData storage system

Ok, so we have seen this movie before, no worries, old movies or shows get remade, and unless you are nostalgic or cling to the past, sure some of the remakes are duds, however many can be quite good.

Same goes with the remake of some of what we are seeing now. Sure there is a generation that does not know nor care about the past, its full speed ahead and leverage what will get them there.

Thus we are seeing in memory databases again, some of you may remember the original series (pick your generation, platform, tool and technology) with each variation getting better. With 64 bit processor, 128 bit and beyond file system and addressing, not to mention ability for more DRAM to be accessed directly, or via memory address extension, combined with memory data footprint reduction or compression, there is more space to put things (e.g. no such thing as a data or information recession).

Lets also keep in mind that the best IO is the IO that you do not have to do, and that SSD which is an extension of the memory map plays by the same rules of real estate. That is location matters.

Thus, here we go again for some of you (DejaVu), while for others get ready for a new and exciting ride (new and revolutionary). We are back to the future with in memory database which while for a time will take some pressure from underlying IO systems until they once again out grow server memory addressing limits (or IT budgets).

However for those who do not fall into a false sense of security, no fear, as there is no such thing as a data or information recession. Sure as the sun rises in the east and sets in the west, sooner or later those IO's that were or are being kept in memory will need to be de-staged to persistent storage, either nand flash SSD, HDD or somewhere down the road PCM, mram and more.

StorageIO industry trends cloud, virtualization and big data

There is another trend that with more IOs being cached, reads are moving to where they should resolve which is closer to the application or via higher up in the memory and IO pyramid or hierarchy (shown above).

Thus, we could see a shift over time to more writes and ugly IOs being sent down to the storage systems. Keep in mind that any cache historically provides temporal relieve, question is how long of a temporal relief or until the next new and revolutionary or DejaVu technology shows up.

Ok, nuff said (for now).

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

Untitled Document
Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


Cloud Expo Breaking News
Simply defined the SDDC promises that you’ll be able to treat “all” of your IT infrastructure as if it’s completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabilities of the devices. The promise is great, but the reality is still a dream for the majority of enterprises. In his session at 14th Cloud Expo, Mark Thiele, EVP, Data Center Tech, at SUPERNAP, will cover where and how a business might benefit from SDDC and also why they should or shouldn’t attempt to adopt today.
MapDB is an Apache-licensed open source database specifically designed for Java developers. The library uses the standard Java Collections API, making it totally natural for Java developers to use and adopt, while scaling database size from GBs to TBs. MapDB is very fast and supports an agile approach to data, allowing developers to construct flexible schemas to exactly match application needs and tune performance, durability and caching for specific requirements.
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs, large enterprises have been quick to embrace the concept of APIs and have been leveraging APIs as a connective tissue that powers all interactions between their customers, partners and employees. As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
Today, developers and business units are leading the charge to cloud computing. The primary driver: faster access to computing resources by using the cloud's automated infrastructure provisioning. However, fast access to infrastructure exposes the next friction point: creating, delivering, and operating applications much faster. In his session at 14th Cloud Expo, Bernard Golden, VP of Strategy at ActiveState, will discuss why solving the next friction point is critical for true cloud computing success and how developers and business units can leverage service catalogs, frameworks, and DevOps to achieve the true goal of IT: delivering increased business value through applications.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Top Stories for Cloud Expo 2012 East

... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
As we enter a new year, it is time to look back over the past year and resolve to improve upon it. In 2014, we will see more service providers resolve to add more personalization in enterprise technology. Below are seven predictions about what will drive this trend toward personalization.
IT organizations face a growing demand for faster innovation and new applications to support emerging opportunities in social, mobile, growth markets, Big Data analytics, mergers and acquisitions, strategic partnerships, and more. This is great news because it shows that IT continues to be a key stakeholder in delivering business service innovation. However, it also means that IT must deliver new innovation despite flat budgets, while maintaining existing services that grow more complex every day.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
Cloud Expo, Inc. has announced today that Vanessa Alvarez has been named conference chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
12th International Cloud Expo, held on June 10–13, 2013 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context.
Cloud Expo, Inc. has announced today that Larry Carvalho has been named Tech Chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
Register and Save!
Save $500
on your “Golden Pass”!
Call 201.802.3020
or click here to Register
Early Bird Expires June 10th.


Silicon Valley Call For Papers Now OPEN
Submit
Call for Papers for the
upcoming Cloud Expo in
Santa Clara, CA!
[November 5-8, 2012]


Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 5th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.


New York City Expo Floor Plan Revealed
Cloud Expo New York
[June 11-14, 2012]

Floor Plan Revealed


Introducing Big Data Expo
Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.

Follow @CloudExpo New York on Twitter


Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Marilyn Moux at marilyn@sys-con.com.

Lastest Blog Posts
loud providers Google, AWS and Microsoft are doing some spring-cleaning - out with the old, in with the new - when it comes to pricing services. With the latest cuts, here's a news flash: There's a new business model driving cloud that is every bit as exponential in growth -- with order of magnitude improvements to pricing -- as Moore's Law has been to computing. Let's call it "Bezos' Law," and go straight to the math
Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. It’s one thing to claim that a 50% reduction in churn will result in a 2X increase in recurring revenue, but it’s quite another thing to make it happen. Achieving that 50% reduction in churn is usually a tedious and unreliable process of trial and error. This is about to change. As the SaaS industry matures, we are witnessing the evolution of SaaS metrics beyond simple, historical financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics.
In the beginning there was a simply acronym: MTTI (mean time to innocence). Weary after years of costly and time-consuming war room battles, IT organizations turned to AppDynamics to give an objective application-level view of production incidents. As a result, application issues are swiftly pinpointed and fixed, accelerating time to repair by up to 90%. In fact, gravitation towards fact-based constructive issue management spawned a whole new movement – DevOps – with the goal of ingraining this maturity and cooperative spirit into IT organizations from the ground up. The movement was discussed by Jim in a previous blog post. Of course, AppDynamics (or at least, easily accessible fact-based information about application behaviour in production) is a necessary prerequisite to this.
We've talked before about the bifurcation of the network, which is driven as much by the evolution of network services from "nice to have" to "critical" as it is by emerging architectures. The demarcation line in the network stack has traditionally been - and remains - between layers 3 and 4 in the OSI model. The reason for this is that there is a transition as you move from layer 3 to layer 4 from stateless networking to stateful networking.
Like moving to IPv6, simply picking up your existing network architecture and moving it to a completely new one is not going to happen overnight. There will undoubtedly still be "traditional" networks hanging around even when SDN adoption is considered mainstream and fully mature. That's the nature of evolution; it doesn't happen in the blink of eye, it takes time. Right now organizations are faced with a variety of options in networking. From VXLAN to NVGRE, from traditional to software-defined, choices abound today. And chances are that most largish networks will actually take advantage of several of those choices, depending on what phase of adoption they're in.
Appthority is an app risk management company with a Software-as-a-Service solution that analyzes mobile apps for hidden behaviors that pose privacy and security risks. Our main customers are large organizations and we provide them with the first all-in-one App Risk Management service to uncover the hidden actions of apps and enable enterprises to create custom policies to prevent unwanted app behaviors. Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions to protect corporate data on company-issued and BYOD mobile phones as employees bring their own apps to work.
Like every one I am updating my terminology to reflect the shift that occurred – Business and technical executives immediately get that when combined with a world of smart, connected devices then Cloud computing only makes more sense. We have entered an age where IoT Cloud Computing will become the dominant form of enterprise IT architecture. Smart devices aren’t much use if they aren’t sharing their feeds with some kind of enterprise system, and so new forms of middleware as well as entirely new forms of ERP will emerge too. In short how will that RFID device on the tin of beans ordered by your smart fridge, actually place the order into the supermarket logistics systems?
This past weekend, like many of you, I started getting the blood curdling password resets from a bunch of OpenSSL affected sites. I also got a few emails from sites indicating that I had nothing to worry about. Bad news, good news. Probably the biggest security story thus far for 2014 is Heartbleed, the OpenSSL vulnerability which potentially allows attackers to extract 64 kilobyte batches of memory at random without being noticed and leaving no trace. Sounds like the perfect crime.
When I visit clients to talk about DevOps, I usually ask them what their monitoring strategy is. Too often, the answer I hear is "We use Nagios". I think Nagios is a great tool, but it sure is not a strategy. Nagios does a good job of monitoring infrastructure. It will alert you when you are running out of disk, CPU, or memory. I call this reactive monitoring. In other words, Nagios is telling you that your resources are getting maxed out and you are about to have issues. Proactive monitoring focuses more on the behavior of the applications and attempts to detect when metrics are starting to stray away from their normal baseline numbers. Proactive monitoring alerts you that the system is starting to experience symptoms that can lead to a degradation of performance or capacity issues which is more preferable than Nagios telling you are about to be screwed. With reactive monitoring, it is not uncommon that customers start complaining about the same time that the Nagios alerts start going off. The goal of proactive monitoring is to head off issues so that customers don't even notice.
One of the most powerful aspects of the Internet of Things is the process of synthesis it achieves; it provides a mental model for people to associate and relate a number of different technologies under one umbrella concept and trend. Therefore one early quick win is a simple taxonomy for listing what these different technology camps are, so here is a first draft approach for this that is now included as the guiding framework in our IoT Technology Roadmap.
OpenStack. OpenDaylight. SDN. Cloud. It's all about abstraction, about APIs and "software-defined" (which really means software-controlled, but this is neither the time or place to get into that debate). It's about jailbreaking the network. Enabling access to features and functionality in a way that results in new services, increased responsiveness and overall, the operationalization of the network.
The Information Technology Acquisition Advisory Council (ITAAC) and the Telecommunications Industry Association (TIA) are announcing a slate of innovative leaders to serve as facilitators for the upcoming "Agile Sourcing Environment for Commercial Cloud" brainstorming session being held in Alexandria, VA on April 23, 2014. Enjoying a great response thus far, industry participants include Boeing, Oracle, Google,SAP, Leidos and Capgemini. Government participants include the US Navy, US Army, US House of Representatives and GSA.
Not too long ago, it took even the most successful entrepreneurs several centuries or at least decades to reach a valuation of a billion and thus become a member of the exclusive Billionaire Boys Club*. Families like the Rothschilds, the Waltons or the Brenninkmeijers have indeed built up impressive capital wealth, but because it took them several generations, it often became quite diluted among brothers, sons, daughters, nieces, and even third-degree-nephews. With the advent of first: IT; then the Internet and now the cloud, that time frame has rapidly shrunk. Today companies with as little as 50 or even 13 employees reached valuations where reputable companies and world-renowned artists can only dream of. This acceleration is even more poignant when we look at applications in the heart the nexus of Social, Mobile, Cloud and Analytics (SMAC), such as Instagram , Tumbler and recently WhatsApp. And just like in the music industry there is a lot of interest in the tip parade: the list of runner ups; ideas and products getting ready to become the next mega hit.
Despite claims that there exists (or will, look out!) a mythical "god box" for the enterprise data center, capable of performing every data center function imaginable, it remains, well, mythical. Efforts to effectively secure the data center and the applications it delivers therefore requires a collaborative approach between best-of-breed technologies. But if collaboration across functional IT groups - development, operations, network and security - remains as elusive as nirvana, then collaboration across products has traditionally been seen as likely as sighting the Loch Ness Monster. The arrival of cloud and more recently SDN has changed that, not only encouraging but requiring changes in collaboration capabilities in order to remain considered best-of-breed.
We love analogies. No matter what the topic, analogies are a great way to explain something in a different context to make a specific point with a frame of reference that may be more familiar to those we are making a point to. There is one that seems to come back over and over again in our industry, the one that compares the network to the power grid, network connections to power plugs. I had not heard it for a while but at Interop last week, I heard it used twice in booth demonstrations as part of plug and play pitches. And I really do not like that analogy.
Untitled Document
Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group