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What Is Software-Defined Datacenter (SDDC)?
I created this short FAQ to help answer some of those questions

At VMworld this year, both in San Francisco and Barcelona, VMware CEO Pat Gelsinger introduced the concept of the Software-Defined Datacenter (SDDC). This builds on the concept that as more and more of the Data Center becomes virtualized (servers, desktops), delivering greater cost-savings and agility to customers, software-defined automation and functionality (network, security, storage, backup) become the next logical steps to help IT deliver greater value to the business.

As with any new technology or vision, there are often many questions about how this will impact the market, how it will affect IT organizations. Wikibon did a nice job providing their view on "Software-led Infrastructure". It's one of many attempts that I've seen to start trying to put a scope around this concept. Some portions are agreed upon, while others are creating some headaches.

I created this short FAQ to help answer some of those questions:

1. VMware is using a new term, "Software-Defined Datacenter" (SDDC), at the center of the 2012 conference. What is Software-Defined Datacenter?
[Steve Herrod blog]. Software Defined Data Center is VMware's vision that greater business value can be created from IT when intelligent software is abstracted from standardized hardware.  In the simplest technical definition, it is the separation (or abstraction) of the "control plane" (configuration, topology awareness, management, operations) from the "data plane" (moving data, storing data).

1a. Is there a clear spelling of this term?

  • Meh. Maybe, but it will have at least 3-5 variations in 2013. Just call it "SDDC" and save yourself a lot of auto-correct headaches.

2. Is there a clear, agreed upon definition (or standard) for Software-Defined Datacenter at this time?

  • Software-Defined Datacenter is not defined by an existing standards body (eg. IETF, ITU, NIST), but rather it is vision for the evolution of how Data Center environments will become more flexible in responding to business demands. SDDC builds upon the abstraction that server virtualization has created and extends this to broader elements of the Data Center (eg. network, storage), as well as expanding the roll that automation will play in the future.

3. How is "Software-Defined Datacenter" different than "Cloud"?

  • Cloud (or Cloud Computing) is fundamentally a new operational model for IT, where resources are delivered on-demand. While Cloud uses technologies such as virtualization or converged infrastructure, it's primarily about the shift in delivery and consumption of IT services. Software Defined Data Center is the next evolution of the underlying technology, where software delivers greater levels of intelligence and value, on top of standardized hardware.

4. Does Software-Defined Datacenter eliminate the need for traditional Data Center hardware?

  • No. There will still be a need for physical serves (CPU, memory), network devices to connect ports and deliver bandwidth, and devices that can store data on flash/disk/tape. But the trend in the industry is that these devices are becoming more standardized on x86 chips, mass produced memory/disks and mass produced ASICs. This trend should allow faster, more simplified "fabrics" (interconnecting servers, networks and storage) to be built, with the intelligence for policy, security, operations to continue to move into software, which is faster to develop and adapt to changing business requirements. Leading companies have been shifting their product strategies to embrace this trend for the last few years.

5. Which market segments does Software-Defined Datacenter target, or which use cases?

  • Software-Defined Datacenter technology are applicable to markets of all sizes (Enterprise, Mid-Market, Service Provider), but the initial adopters have been large Service Providers that are attempting to solve challenges with large-scale Data Centers. As the competition for Public and Hybrid Cloud services increases (Amazon, Google, Rackspace, Microsoft, Cloud Service Providers), the need to drive greater operational efficiency, and associated costs and time-to-market, is pushing them to solve problems in new software-centric ways.
    • As more Enterprise and Mid-Market customers adopt Private Cloud and deliver IT-as-a-Service, I also expect SDDC technologies to evolve to solve challenges at different scale, as well as user-centric challenges such as BYOD.

6. How will Software-Defined Datacenter impact IT organizations?

  • Even more than ever, the current era of IT is ultimately defined by rapid change, in terms of new devices (smartphones, tablets), new application consumption models (PaaS, SaaS), or converging technology silos (virtualization, converged infrastructure). Software-Defined Datacenter is the next step in converging functional areas, while attempting to give IT the ability to respond to business challenges faster.

7. Is Software-Defined Datacenter a competitive threat to traditional hardware companies?

  • As mentioned above, Software-Defined Datacenter does not eliminate the need for physical hardware within the Data Center. Rather it is a vision to enable customers to better take advantage of the trend towards delivering software intelligence on standardized hardware. As with many technology transitions, there are opportunities to evolve technology portfolios, evolve business models and unlock new partnership opportunities.

8. Is Software-Defined Datacenter explicitly linked with open-source technologies such as OpenStack, OpenFlow or Open vSwitch?

  • While there are open-source projects today that will have an influence on Software-Defined Datacenters, by no means does this mean that this is the only delivery mechanism for customers to obtain the technology needed for this IT technology evolution. A few examples of this:
  • VMware's acquisition of Nicira - while Nicira was a major contributor to the OpenStack Quantum project (network virtualization) and the Open vSwitch project, which are both open-source, their core NVP product was a commercial offering.
  • OpenFlow is a standards-based protocol for network virtualization that can be implemented by any vendor, for either open-source or commercial products.
  • "Project Razor" is an open-source project that was jointly created by EMC and Puppet Labs to deliver advanced server and application automation for Data Center and Cloud environments. The software can be used with either commercial products (eg. VMware vSphere, Cisco UCS, etc.) or open-source projects (OpenStack, KVM, CloudFoundry)

Read the original blog entry...

About Brian Gracely
A 20 year technology veteran, Brian Gracely is VP of product management at Virtustream. He holds a CCIE #3077 and an MBA from Wake Forest University.

Throughout his career Brian has led Cisco, NetApp, EMC and Virtustream into emerging markets and through technology transitions. An active participant in the virtualization and cloud computing communities, his industry viewpoints and writing can also be found on Twitter @bgracely, on his blog Clouds of Change and his podcast The Cloudcast (.net). He is a VMware vExpert and was named a "Top 100" Cloud Computing blogger by Cloud Computing Journal.

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Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


@CloudExpo Stories
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Top Stories for Cloud Expo 2012 East

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We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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Introducing Big Data Expo
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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.

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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
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@CloudExpo Blogs
Does a Content Delivery Network (CDN) protect against Distributed Denial of Service (DDoS) attacks? It’s a good question. A CDN by its very nature will absorb DDoS attacks for the content that it serves and this could be considered protection but, as is often the case, this is only the beginning of the story. If we consider what is actually going on here, the CDN isn’t actually ‘blocking’ the DDoS attack – it is simply reducing its impact by throwing more resources at the problem. This means that the size of the DDoS attack a CDN can deal with is inherently dependent on the size of the CDNs ...
"You have a memory like an elephant," is truly a compliment. Researchers document all kinds of remarkable examples of the recall power of elephants, and this is credited with their ability to survive harsh environments as noted in this Scientific American article http://www.scientificamerican.com/article/elephants-never-forget/. Our human memory also helps us learn from past experiences and mistakes, avoid recognizable hazards and keep track of our very busy lives. Our memories for the most part have served us well, but the same might not always be said about digital memory in an always conne...
Industrial IoT continues to cause disruption; not just in manufacturing, but across many other industries as well. In the last few months we’ve been keeping a pulse on the state of digital transformation across the business landscape and have been discovering exciting new implementations of Industrial Internet of Things (IIoT). This week we’re highlighting the disruption Industrial IoT is instigating as product development and lifecycle management continues to evolve.
The cloud wars rage on. The room is full of 800lb gorillas that have been battling over market share and supremacy for several years now. You know who the key players are - Amazon, Microsoft, Google and IBM – all still standing. Three year ago, Gartner described the market as ‘still evolving and maturing’. However, last year, they described the market as ‘in a state of upheaval’ with many providers shifting their strategies as they struggle to obtain market share.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
From EMEA to APAC to the EU, growth in mobile devices and consumption of Internet bandwidth have grown at an incredible rate. One of the features of mobile devices that consumers like best is the ability to have their experience tailored to their geographic location, demographic profile, behaviors and preferences. These capabilities have greatly enhanced the user experience by providing users with information that is most relevant to them, whether that means finding the closest gas station, locating the best sushi restaurant within a city block or finding the best deal on a new pair of shoes w...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Big Data. Analytics. Internet of Things. Cloud. In the last few years, you cannot have a discussion around technology without those terms entering the conversation. They have been major technology disruptors impacting all aspects of the business. Change seems to occur at breakneck speeds and shows no sign of slowing. Today, it appears the one constant in technology is change. Constant change requires constant innovation which thereby introduces more new technologies. One of the new technologies entering the conversation is machine learning. Gartner identified machine learning as one of the top...
It feels like the barbarians are continually at the gate. We can’t seem to go more than a week before a new data breach is in the news, impacting potentially millions of individuals. The targets range from companies like Omni Hotels, which had been breached affecting up to 50,000 customers whose personal and credit card information was exposed, to North Carolina State University, where over 38,000 students’ personal information, including their SSNs, were at risk. As I mentioned in a recent blog ‘Internet of Things and Big Data – who owns your data?’, we have been storing our personal and cred...
About a year ago we tuned into “the need for speed” and how a concept like "serverless computing” was increasingly catering to this. We are now a year further and the term “serverless” is taking on unexpected proportions. With some even seeing it as the successor to cloud in general or at least as a successor to the clouds’ poorer cousin in terms of revenue, hype and adoption: PaaS. The question we need to ask is whether this constitutes an example of Hype Hopping: to effortlessly pivot to the next new thing once the previous one turns out to be just a bit less attractive and certainly a lot ...
Those that lead are able to collect and analyze data that followers can't. Think about the first climber to reach the top of the mountain, they have a new and different view slower followers don't. If you believe, as I do, that understanding data is the secret sauce of the digitally transformed enterprise, then having data not available to your competitors is a treasure! Those that achieve digital transformation before their competitors will have advantages - and advantages have advantages. Not only do they have new experiences and new data to analyze and understand, they are able to develo...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our perso...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and on the other side, organizations that will find themselves as roadkill on the technology highway.
The digital signage market was valued at USD 16.88 billion in 2015 and is expected to reach USD 27.34 billion by 2022, at a CAGR of 6.7% between 2016 and 2022, as per marketsandmarkets.com. It is also considered as a future for retail and similar industries, where customer experience plays a major role.
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
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Navisite
 


 
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Univa UD
 


 
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CTO
Citrix Systems
 


 
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CTO
Brick Group