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Service Concepts 101
What is a service?

The use of the term ‘Service' is somewhat overloaded. Everyone will have heard or used the terms Business Services, IT Services, Software Services, and now Cloud Services, and yet often there is much confusion and misunderstanding in their use. As my colleague David Sprott suggested in a CBDI Journal Report, "Everything is a Service" . In that report David suggested that the idea that "everything is a service" could be developed to clarify the taxonomy for Cloud Services and Services in the form of a Unified Service Model that would deliver convergence of business and IT perspectives.Consequently, I have penned a research note available on Everware-CBDI site that provides a concept model that explores the basic concepts of Service and Service-Orientation taking into account this broad perspective including Business Service, IT Services, Software Services, Cloud Services and even Human Services.

What Is a Service?
Readers will be familiar with the basic concept of a Service.  That is, where someone or something provides a Service to another.The notion that someone or something offers a Service to another introduces the concept of the Service Provider and Service Consumer as illustrated in Figure 1. A Service Provider is as its name suggests is someone or something that provides a Service. And the Service Consumer is someone or something that consumes or uses the Service.Real World Example: A logistics company provides a Goods Delivery Service. This is used by a manufacturer to ship goods to its clients.The logistics company is the Service Provider.  The manufacturer is the Service Consumer.

Figure 1: Service Consumers and Providers

Capability
The reason a Service Provider is able to provide the Service is because they possess the Capability required to do so.A Capability is the power or ability to perform some function. We may think of a person, an organization or something (a machine, or some technology) as having the Capability to perform some function. In turn the Service Provider may offer their Capability to others, in the form of a Service. Meanwhile, a Service Consumer is someone or something that requires the Capability. Hence we may understand a Service as a Capability offered by a Service Provider to a Service Consumer Real World Example: A logistics company has the Capability to deliver goods.  Therefore it is able to offer a Goods Delivery Service to others.

Figure 2: Service and Capability

Types of Service
In the real world example used so far, a logistics company provides a Goods Delivery Service to a manufacturer.This may be referred to as a Business Service, as it reflects the nature of the activity - where one business is providing its services to another. It is also normally offered on a commercial basis, and may be considered as a Business Service because business is being transacted through its use.We can think of Business Service as a particular type of Service.Other types of Service commonly used in an IT context are:

  • IT Service, where the IT department (or third party) provide a service to the business
  • Software Service, where a unit of software provides a service to another software unit
  • Cloud Service, where a Software Service is provided over a network and conforms to cloud computing principles

We can even consider a Human Service where one person provides services to another and relies upon human resources to provide the required Capability.Regardless of the type of Service, the concepts discussed so far still hold true.Whether it is a Business Service, an IT Service or a Software Service, Cloud Service, or a Human Service, they still all provide a Capability, and are all provided by a Service Provider and used by a Service Consumer.

Figure 3: Types of Service showing different forms of Service Provider and Consumer

Read the original blog entry...

About Lawrence Wilkes
Lawrence Wilkes is a consultant, author and researcher developing best practices in Service Oriented Architecture (SOA), Enterprise Architecture (EA), Application Modernization (AM), and Cloud Computing. As well as consulting to clients, Lawrence has developed education and certification programmes used by organizations and individuals the world over, as well as a knowledgebase of best practices licenced by major corporations. See the education and products pages on http://www.everware-cbdi.com

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
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Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
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Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


Cloud Expo Breaking News
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The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
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Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Top Stories for Cloud Expo 2012 East

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Best Recent Articles on Cloud Computing & Big Data Topics
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While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

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President & CEO, Appzero


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There’s a new craze occurring in homes, highways, workplaces and everywhere imaginable – the Internet of Things or as I like to call it, The Internet of Nouns. Sensors, thermostats, kitchen appliances, toilets and almost every person, place or thing will have a chip capable of connecting to the internet. And if you want to identify and find those things with recognizable words instead of a 128-bit IP address, you’re going to need DNS. DNS translates the names we type into browser or mobile app into an IP address so the services can be found on the internet. It is one of the most important components of the internet, especially for human interaction. With the explosion of mobile devices and the millions of apps deployed to support those devices, DNS growth has doubled in recent years. It is also a vulnerable target.
The industry often talks about how the data center perimeter is expanding,necessarily, due to technological shifts such as cloud and mobility and BYOD. But that isn't really the case. If you look closely, you'll see that the perimeter is actually shrinking, getting tighter and tighter around the data center. With just about everything web-enabled these days, the need for access to network to enable access to applications is, well, nearly gone. I can as easily share a file via a web-enabled application today as I could by copying it onto a network share using a VPN last year. With mobile devices inside the corporate walls as well as out, it's no longer effective to just implicitly trust what's on the local network.
Nick Lippis, who writes the eponymously named Lippis Report, had a fascinating report on the differences between enterprise and service provider environments with respect to network virtualization. He observes, through a survey of the ONUG (Open Networking User Group) membership, that what the enterprise needs is Network Service Virtualization (NSV), which he and ONUG define as the virtualization of "enterprise appliances, such as firewalls, load balancers, application accelerators, application delivery controllers, Intrusion Protection Systems, WAN optimizers, call managers, etc., instantiated for each application." (Lippis Report 217: It’s Network Service Virtualization in the Enterprise rather than Network Function Virtualization )
In any space, there is a very small vocal minority. Most people lack the time, interest, or even confidence to say what they think in public. So we are left with a vocal few who drive the conversation. In networking, the vocal minority consists mainly of the vanguards for change. For these people, the network is more than just some connective tissue inside a nebulous infrastructure. It is their life. They live and breathe it. Accordingly, they have strong opinions about how things work and, more importantly, how they ought to work. But what is happening now is that we are at some risk of the luminaries creating an impassable distance between their vision and the on-the-ground reality in many IT shops today.
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