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2013: The Year of Application Optimization for the Device-Driven Internet
2013 will bring even more complexity to high-performance cloud applications

For the past few years, our friends at VMblog.com have run an annual prediction series forecasting the trends most likely to drive adoption of cloud and virtualization technologies in the upcoming year. This is the second year in a row that they’ve invited me to contribute, and I thought long and hard about the assignment. After a deep gaze into my crystal ball, a deliberate shuffle of the tarot cards, and much careful contemplation, I settled on six major predictions, six changes to how solution providers and organizations will approach performance management in 2013.

Some of these predictions I’ve already alluded to here on the Apica blog, but I also included a few we haven’t yet discussed. VMblog.com published my post a few weeks ago, and they were kind enough to let me share it with you here as well. So read on for my post, “2013: The year of application optimization for the device-driven Internet.” When you’re done, be sure to head over to VMblog.com to check out the rest of the 2013 Virtualization and Cloud Prediction Series.

2013: The year of application optimization for the device-driven Internet, originally published on VMblog.com

The lightning-speed pace at which web application delivery and consumption is changing requires deeper and more accurate performance insight and monitoring capabilities than ever before. In 2012, we saw our fair share of high-profile cloud and web outages expose the unpredictability of today’s infrastructure and highlight the importance of a failover plan. Traditional thinking no longer holds up to today’s performance optimization challenges.

2013 will bring even more complexity to high-performance cloud applications and this will require developers and IT teams to have constant visibility into application performance in order to diagnose specific problems. Here’s what I predict will be the major changes to how solution providers and organizations approach performance management in the coming year:

  1. A shift to a device-driven and faster Internet. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. That means that in 2013 developers and marketers will be hard at work fine-tuning their mobile apps and websites to capitalize on this audience. Performance testing will become more complex as mobile features will need to be considered in all test case scenarios. As a result, application testing tools will evolve to support any type of device with dynamic HTML versus device-specific code. Special protocols like WebSocket and SPDY will also become mainstream.
  2. Internet backup. Companies utilizing hybrid cloud solutions will realize that they need to have a reliable and redundant network connection to the Internet not only from their main headquarters but from every local branch of the office.
  3. Performance Service Level Agreements (SLAs). Service providers with niche applications, like CMS hosting companies, will start to offer SLAs based on uptime and page performance to differentiate from classic server hosting with no SLA for performance. I wish the big mega-hosting companies like AWS, RackSpace, Azure, Google, IBM, and HP would offer real performance SLA. And if I say that they won’t, I’d be more than happy to be proven wrong.
  4. Optimizing Internet SaaS. Recognizing that users have high expectations for how quickly a website, application, or program should respond, global SaaS providers will begin to offer acceleration specifically for their services used by enterprises. This will help overcome latency between the SaaS service location and the local enterprise.
  5. The ‘social’ DDoS attack. Social media has brought a new level of risk to IT departments as a new type of DDoS attack emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven “attacks” that can change traffic levels to 10 Gb/s, 100 Gb/s, or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or organized tweet, very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Organizations will safeguard themselves by ensuring their sites can absorb the load in a true cloud fashion (scaling to 10 or 100 times the load) and by having a well-organized and tested plan of action.
  6. Agile performance monitoring. As applications become more complex and the aforementioned predictions come to fruition, application monitoring and, more specifically, the ability to detect and locate the origin of performance problems will be a challenge for IT organizations. 2013 will be the year when performance monitoring will shift focus from just “Is it up or is it down?” to provide agile support for performance status and optimization of applications both in the cloud and on local enterprise networks.

Traffic, infrastructure, networks, and security will continue to threaten application performance in 2013. There is no crystal ball to predict if and when an application will fail, but never assume that your application is immune to any of these issues. Take the necessary measures to test performance, scalability, and reliability often so that you are well-prepared to overcome any situation that may arise.

Read the original blog entry...

About Sven Hammar
Sven Hammar is Co-Founder and CEO of Apica. In 2005, he had the vision of starting a new SaaS company focused on application testing and performance. Today, that concept is Apica, the third IT company I’ve helped found in my career.

Before Apica, he co-founded and launched Celo Commuication, a security company built around PKI (e-ID) solutions. He served as CEO for three years and helped grow the company from five people to 85 people in two years. Right before co-founding Apica, he served as the Vice President of Marketing Bank and Finance at the security company Gemplus (GEMP).

Sven received his masters of science in industrial economics from the Institute of Technology (LitH) at Linköping University. When not working, you can find Sven golfing, working out, or with family and friends.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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[June 11-14, 2012]

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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

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To get involved, email Marilyn Moux at marilyn@sys-con.com.

@CloudExpo Blogs
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Web application security. Everyone knows how important it is (and if they don't, they should) and yet the complexity of managing services that provide it often result in, shall we say, less than holistic coverage of applications. At least that seems to be the case given some rather disturbing statistics around the rise of bots and malware, which can often be deposited thanks to some overlooked or obscure web application vulnerability. Some in the application itself, others in the platform (remember Apache Killer?), and still others in the protocols used by just about every web application in e...
In my younger days (we won’t discuss how long ago that was) I decided to take up sailing. I had always been fascinated watching sailboats, gliding smoothly along the water, with nothing but wind as their engine. My first lesson on the water was an exhilarating and eye opening experience. The instructor took me out on a 17-foot day sailer. It was a brisk New England April afternoon, what seemed like a perfect day to be sailing. The instructor explained the different techniques and maneuvers required to traverse the lake, which I executed, though somewhat nervously. We were moving at what felt l...
This is my first blog post at AppDynamics, and I have to say that it’s great to be aboard. It’s been a hectic first couple of weeks, but the energy, enthusiasm and friendliness of everyone I have met has made me very excited about 2015! AppDynamics has a market leading APM and analytics platform but it also takes great people to make a great company – and AppDynamics has a wealth of talent! So to start my blogging life at AppDynamics I want to focus on something that is a red-hot buzzword in IT at the moment – DevOps! For the last couple of years, every conference I attended and nearly every ...
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For me the mantra of achieving speed via automation tools is nothing new. In fact I was ‘automating’ Citrix Metaframe builds using windows scripting techniques back in 2004. The market though, has become awash with different automation products and it’s fair to say that many enterprises now suffer from ‘automation sprawl’. This results in a tactical rather than the strategic approach to automation required, meaning that benefits are never fully realized. In fact, I have spoken to many companies for which the word ‘automation’ leaves a bitter taste in the mouth as they have been burned by faile...
Even though Apple and Microsoft haven’t commented on the new open source technology which delivers high quality audio and video capabilities to desktop and mobile browsers, major carriers such as AT&T and Telefónica, leading infrastructure providers like Alcatel-Lucent and Ericsson and new WebRTC application providers in likes of Teledini and NetDev are driving the technology forward. Research analyst, Sabir Rafiq comments, “WebRTC brings many opportunities; ABI Research believes major trends will start to form within the enterprise market with WebRTC. Companies will be willing to implement t...
With DevOps now "eating the world", as Intellyx principal analyst Jason Bloomberg described in a recent Forbes article, a number of companies are beginning their own DevOps initiatives, and are now looking for "DevOps engineers" to help them get off the ground. This likely isn't a title you currently possess, and if you can't claim years of DevOps mastery on your resume, how can you stand out to organizations looking for the best and brightest in a growing field thatmany are still trying to define?
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
PaaS has been such a great innovation for developers. They can develop and deploy applications from their desktop to the cloud, all in a consistent environment. They can deploy to production themselves, bypassing the IT middleman and speeding up the application delivery process. And they can develop in any language they want, without limitations. Developers have it made! But what about IT? Does PaaS help them in any way or is it just another system for them to manage? Is this an unnecessary complication or does it help them? Why do they need PaaS?
I woke up this morning to the devastating news about the earthquake in Nepal. Sitting here in California that destruction is literally on the other side of the world but my mind immediately went to thinking about my good friend Jeremy Geelan. See Jeremy and his family have been living in Kathmandu for a while now. His wife, in fact, is the Danish Ambassador to Nepal!
The healthcare world is often overwhelming, and as a first time HIMSS exhibitor we were amazed at the scale and complexity of the event, not to mention the number of "cloud" providers who didn't actually offer cloud services. The frenzy of activity at HIMSS15 was a fitting reflection of the overwhelming nature of the healthcare system. Fortunately, we got better and better at navigating the show as the conference progressed, made great connections and left with significant promise for building new relationships in the industry. The mammoth size and scope of the show serves as a fitting m...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adoption as teams delay their cloud migrations or seek alternatives like the public cloud or await SaaS...
Last week, a public company Informatica got acquired by two private equity funds – the Permira fund and Canada Pension Plan Investment Board (CPPIB) for $5.3B. This is the biggest leveraged buyout so far this year. I am happy for my friend Sohaib Abbasi (we were colleagues at Oracle during the 1990s) who is CEO of Informatica after being a board member for a couple of years. During Sohaib’s time, the company entered into playing a bigger role in data archiving and life cycle management. It also made progress into offering cloud-based services.
Microsoft is releasing in the near future Azure Service Fabric as a preview beta. Azure Service Fabric is built to run microservices - a complex application consisting of smaller, interlocked components that enables updating components without disrupting service. Microsoft has used this over the past few years internally for many of its own applications and the new release is for general use, a new product. OSIsoft is an early adopter of this system and run with it to expand into the exploding IoT market. OSISoft's PI: PI is a system envisaged to bring sensor data directly to the boar...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group