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2013: The Year of Application Optimization for the Device-Driven Internet
2013 will bring even more complexity to high-performance cloud applications

For the past few years, our friends at VMblog.com have run an annual prediction series forecasting the trends most likely to drive adoption of cloud and virtualization technologies in the upcoming year. This is the second year in a row that they’ve invited me to contribute, and I thought long and hard about the assignment. After a deep gaze into my crystal ball, a deliberate shuffle of the tarot cards, and much careful contemplation, I settled on six major predictions, six changes to how solution providers and organizations will approach performance management in 2013.

Some of these predictions I’ve already alluded to here on the Apica blog, but I also included a few we haven’t yet discussed. VMblog.com published my post a few weeks ago, and they were kind enough to let me share it with you here as well. So read on for my post, “2013: The year of application optimization for the device-driven Internet.” When you’re done, be sure to head over to VMblog.com to check out the rest of the 2013 Virtualization and Cloud Prediction Series.

2013: The year of application optimization for the device-driven Internet, originally published on VMblog.com

The lightning-speed pace at which web application delivery and consumption is changing requires deeper and more accurate performance insight and monitoring capabilities than ever before. In 2012, we saw our fair share of high-profile cloud and web outages expose the unpredictability of today’s infrastructure and highlight the importance of a failover plan. Traditional thinking no longer holds up to today’s performance optimization challenges.

2013 will bring even more complexity to high-performance cloud applications and this will require developers and IT teams to have constant visibility into application performance in order to diagnose specific problems. Here’s what I predict will be the major changes to how solution providers and organizations approach performance management in the coming year:

  1. A shift to a device-driven and faster Internet. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. That means that in 2013 developers and marketers will be hard at work fine-tuning their mobile apps and websites to capitalize on this audience. Performance testing will become more complex as mobile features will need to be considered in all test case scenarios. As a result, application testing tools will evolve to support any type of device with dynamic HTML versus device-specific code. Special protocols like WebSocket and SPDY will also become mainstream.
  2. Internet backup. Companies utilizing hybrid cloud solutions will realize that they need to have a reliable and redundant network connection to the Internet not only from their main headquarters but from every local branch of the office.
  3. Performance Service Level Agreements (SLAs). Service providers with niche applications, like CMS hosting companies, will start to offer SLAs based on uptime and page performance to differentiate from classic server hosting with no SLA for performance. I wish the big mega-hosting companies like AWS, RackSpace, Azure, Google, IBM, and HP would offer real performance SLA. And if I say that they won’t, I’d be more than happy to be proven wrong.
  4. Optimizing Internet SaaS. Recognizing that users have high expectations for how quickly a website, application, or program should respond, global SaaS providers will begin to offer acceleration specifically for their services used by enterprises. This will help overcome latency between the SaaS service location and the local enterprise.
  5. The ‘social’ DDoS attack. Social media has brought a new level of risk to IT departments as a new type of DDoS attack emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven “attacks” that can change traffic levels to 10 Gb/s, 100 Gb/s, or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or organized tweet, very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Organizations will safeguard themselves by ensuring their sites can absorb the load in a true cloud fashion (scaling to 10 or 100 times the load) and by having a well-organized and tested plan of action.
  6. Agile performance monitoring. As applications become more complex and the aforementioned predictions come to fruition, application monitoring and, more specifically, the ability to detect and locate the origin of performance problems will be a challenge for IT organizations. 2013 will be the year when performance monitoring will shift focus from just “Is it up or is it down?” to provide agile support for performance status and optimization of applications both in the cloud and on local enterprise networks.

Traffic, infrastructure, networks, and security will continue to threaten application performance in 2013. There is no crystal ball to predict if and when an application will fail, but never assume that your application is immune to any of these issues. Take the necessary measures to test performance, scalability, and reliability often so that you are well-prepared to overcome any situation that may arise.

Read the original blog entry...

About Sven Hammar
Sven Hammar is Co-Founder and CEO of Apica. In 2005, he had the vision of starting a new SaaS company focused on application testing and performance. Today, that concept is Apica, the third IT company I’ve helped found in my career.

Before Apica, he co-founded and launched Celo Commuication, a security company built around PKI (e-ID) solutions. He served as CEO for three years and helped grow the company from five people to 85 people in two years. Right before co-founding Apica, he served as the Vice President of Marketing Bank and Finance at the security company Gemplus (GEMP).

Sven received his masters of science in industrial economics from the Institute of Technology (LitH) at Linköping University. When not working, you can find Sven golfing, working out, or with family and friends.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
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Top Stories for Cloud Expo 2012 East

In this "Cloud Trends" Power Panel at the 10th International Cloud Expo, moderated by Cloud Expo Conference Chair Jeremy Geelan, Karen Padir, EVP of Products & Engineering at EnterpriseDB, and Aaron Hollobaugh, VP of Marketing & Communications at Hostway Corporation, map the hottest areas of cloud computing right now, and share real-world examples of offerings that are generating value. ... (more)

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Cloud Expo New York
[June 11-14, 2012]

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Introducing Big Data Expo
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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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To get involved, email Marilyn Moux at marilyn@sys-con.com.

@CloudExpo Blogs
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is being taken very seriously across industries and cannot be ignored.
As you have probably heard, the EU commission signed the General Data Protection Regulation (GDPR) back in April 2016. The legislation is designed to help companies handle efficiently the data challenges of the 21st century and give strict guidelines as to how to work with massive flows of digital information. It is set to protect web users (data subjects) from malicious use and loss of their personal info and, also, to give people greater control over how their records are processed.
2017 was the year of ransomware. Ransomware has been around for years, but the victims were typically non-technical consumers: the impact, although serious from the victim's perspective, was limited. In 2017 we've seen huge ransomware attacks close down hospitals and businesses, putting lives and billions of dollars at risk.
It’s conference season and, as you might expect, Jason and I have been on the road covering a bunch of them. It’s always great to see what the disruptive players in the market are doing — and this year did not disappoint. But there is one thing that repeatedly happens that just gets under my skin: transformation-washing. As Jason explained in a Forbes article over a year ago, ‘washing’ is when a vendor (or pundit) applies a buzzword loosely in an overt attempt to attach themselves to its buzz. And transformation-washing is rampant.
We’re seeing an emerging trend in the cloud computing world. I’ve been referring to it as cloud fatigue, but it’s more commonly known as repatriation, or moving workloads from the cloud back to on-prem locations. According to a recent 451 Research report, over 21 percent of organizations have plans to pull back from the cloud and return to an on-prem infrastructure in 2017. Considering the vast growth of cloud adoption over the last several years, what’s behind this trend?
The word polymorphism is used in various contexts and describes situations in which something occurs in several different forms. In computer science, it describes the concept that objects of different types can be accessed through the same interface. Each type can provide its own, independent implementation of this interface. It is one of the core concepts of object-oriented programming (OOP).
How is DevOps going within your organization? If you need some help measuring just how well it is going, we have prepared a list of some key DevOps metrics to track. These metrics can help you understand how your team is doing over time. The word DevOps means different things to different people. Some say it a culture and every vendor in the industry claims that their tools help with DevOps. Depending on how you define DevOps, some of these metrics may matter more or less to you and your team.
The hotel and hospitality industry, enabled with advanced technology and more collaboration with associated businesses, will see some important trends in 2018 as hotel brands reinvent themselves to cater to a new type of clientele. Millennial guests will dominate the landscape, and reshape the industry with demands for more automated options and conveniences and the ability to do everything from a smartphone, and hotels - eager to deliver more conveniences to this younger audience - will forge closer alliances with retailers and community destination
The cloud market is growing at a rate of 30% annually and is expected to reach $130 billion. Analysts predict that service providers are well positioned to be the leading point of distribution for cloud services in light of the scale of their operations and their capacity to offer end-to-end lifecycle management for IaaS, SaaS and PaaS over secure managed networks.
Our cities have been connected since the dawn of urbanization in the Indus Valley and on the plains of Mesopotamia nearly ten millennia ago. Cities exist to gather and connect people, bringing us together into communities and joint ventures that need complex networks of communication. But in recent years the connected city has come to mean something more. Today and in the future, the connected city will not just be about people connecting with people, but people with machines, people with people via machines, and perhaps most importantly, machines with machines.
Decentralization of everything, the great new idea of which the web can’t stop babbling, might still seem a bit utopian if you inspect it closely. Yes, blockchains are likely to reshape our economy, or a huge part of it, and benefit considerably those who are currently unbanked. They might also facilitate the creation of rating/reputation systems that are not controlled by any single entity and thus allow people (say Uber drivers who’d like to work for Lyft) to switch employers without having to establish their credibility anew. They might give users complete control over their assets; prot...
Quantum Computing is becoming quite the hot topic lately. With research being done by Google, IBM, Microsoft, universities, and a number of other players, it’s looking this is really going to happen. In fact, Google may just be weeks away from announcing the Quantum Supremacy milestone. If you aren’t familiar with the concept of Quantum Supremacy yet, it’s basically the point where a quantum computer can complete a computation in a short time where a classical computer can’t complete it at all. This is a big deal. While there are some simple quantum computers out there right now (you can ...
This phrase is new and it originated at Netflix back in 2010. I was listening to Nora Jones, a Netflix engineer at the AWS re-Invent conference few weeks back, where she talked about this. The principle of Chaos goes like this, “Chaos Engineering is the discipline of experimenting on a distributed system in order to build confidence in the system’s capability to withstand turbulent conditions in production.” Distributed systems have too many moving parts and failures can occur at various levels – hard disks can fail, the network can go down, a sudden surge in customer traffic can overload a fu...
Bitcoins are a digital cryptocurrency and have been around since 2009. As a substitute for legal tender, they are becoming the rage for investors and others but because there is no government agency auditing or performing regulatory oversights, you wonder if it is the perfect breeding ground for electronic nanocrime. Since the introduction of the Bitcoin, some competitors have emerged and the whole segment of cryptocurrencies are defined as Altcoins. Altcoins include Dogecoin, Ethereum Feathercoin, Litecoin, Novacoin, Peercoin, and Zetacoin. Some of these cryptocurrencies are considered impro...
Robotic process automation (RPA), a concept that has emerged over recent years, is still in a state of rapid evolution, existing without a clearly defined end-state or direction. As such, vendors are experimenting and pushing their products into uncharted waters - successfully or otherwise. Nonetheless, we can be sure that artificial intelligence and machine learning will continue to develop and impact on automation solutions as whole, even if at the moment these capabilities do not frequently exist within the RPA space.
In a recent post, titled “10 Surprising Facts About Cloud Computing and What It Really Is”, Zac Johnson highlighted some interesting facts about cloud computing in the SMB marketplace: Cloud Computing is up to 40 times more cost-effective for an SMB, compared to running its own IT system. 94% of SMBs have experienced security benefits in the cloud that they didn’t have with their on-premises service
While walking around the office I happened upon a relatively new employee dragging emails from his inbox into folders. I asked why and was told, “I’m just answering emails and getting stuff off my desk.” An empty inbox may be emotionally satisfying to look at, but in practice, you should never do it. Here’s why. I recently wrote a piece arguing that from a mathematical perspective, Messy Desks Are Perfectly Optimized. While it validated the genius of my friends with messy desks, it also generated a barrage of good-natured ribbing from my super-neat friends. Emotions aside, the math is the m...
In this article, we'll cover how you can monitor an application that runs on the Java Virtual Machine by going over some of the critical metrics you need to track. And, as a monitoring tool, we'll use Stackify Retrace, a full APM solution. The application we'll monitor to exemplify these metrics is a real-world Java web application built using the Spring framework. Users can register, login, connect their Reddit account and schedule their posts to Reddit.
The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Microservices being modular these are faster to change and enables an evolutionary architecture where systems can change, as the business needs change. Microservices can scale elastically and by being service oriented can enable APIs natively. Microservices also reduce implementation and release cycle time and enables continuous delivery. This paper provides a logical overview of the Microservices Reference Architecture that highlights various sub systems needed to support Microservic...
The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important. Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage. Key marketplace players were EMC (before the Dell acquisition), NetApp, IBM, HP (before they became HPE) and Hitachi. Co...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group