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Simplifying Application Architecture in a Dynamic Data Center
Most applications today maintain at least two if not three or more "tiers" within their architecture

Application architecture has never really been easy, but the introduction of virtualization may make it even less easy – unless you plan ahead

Most applications today maintain at least two if not three or more "tiers" within their architecture. Web (presentation), application server (business logic), and database (data) are the three most common "tiers" to an application, web-based or otherwise, with the presence of middleware (queues and buses) being an optional fourth tier, depending on the application and its integration needs.

It's never been an easy task to ensure that the web servers know where the application servers know where the middleware know where the databases are during a deployment. Most of this information is manually configured as pools of connections defined by IP addresses.

IP addresses that, with the introduction of virtualization and cloud computing , may be dynamic. Certainly not as dynamic as one would expect in a public cloud environment, but dynamic nonetheless. A high frequency of change is really no more disruptive to such an IP-dependent environment than a single change, as it requires specific configuration modifications, additions or, in the case of elasticity, removals.

It is only somewhat ironic that the same technology that introduces the potential for problems is the same technology that offers a simple solution: virtualization. Only this virtualization is not the one-to-many server-style virtualization, but rather the many-to-one network virtualization that has existed since the advent of proxy-based solutions.

VIRTUAL SERVICE ENDPOINTS

If considered before deployment – such as during design and implementation – then the use of virtual service endpoints as implemented through network virtualization techniques can dramatically improve the ability of application architectures to scale up and down and deal with any mobility within the infrastructure that might occur. Rather than directing any given tier to the next directly, all that is necessary is to direct the tier to a virtual service endpoint (an IP-port combination) on the appropriate infrastructure and voila! Instant scalability.

virtual-service-endpointsThe endpoint on the infrastructure, such as an application delivery controller, can ensure the scalability and availability (as well as security and other operationally necessary functions) by acting on that single "virtual service endpoint". Each tier scales elastically of its own accord, based on demand, without disrupting the connectivity and availability of other tiers.

No other tier need care or even be aware of changes in the IP address assignments of other tiers, because it sees the entire tier as being the "virtual service endpoint" all the time. It stabilizes integration challenges by eliminating the problems associated with changing IP addresses in each tier of the architecture.

It also has the benefit of eliminating service-IP sprawl that is often associated with clustering or other proxy-based solutions that must also scale along with demand and consume more and more (increasingly) valuable IP addresses.

This decoupling is also an excellent form of abstraction that enables versioning and upgrades to occur without disruption, and can be used to simultaneously support multiple versions of the same interface simply by applying some application (page level) routing at the point of ingress (the virtual service endpoint) rather than using redirects or rewrites in the application itself.

The ability to leverage network virtualization to create virtual service endpoints through which application architectures can be simplified and scaled should be seriously considered during the architectural design phase to ensure applications are taking full advantage of its benefits. Once virtual service endpoints are employed, there are a variety of other functions and capabilities that may be able to further simplify or extend application architectures such as two-factor authentication and OTP (one time password) options.

The future is decoupled – from internal application design to application integration to the network. Employing a decoupling-oriented approach to enterprise architecture should be a focus for architects to enable IT to take advantage of the benefits and eliminate potential operational challenges.

Read the original blog entry...

About Lori MacVittie
Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


@CloudExpo Stories
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There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
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Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
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Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Top Stories for Cloud Expo 2012 East

In this CEO Power Panel at the 10th International Cloud Expo, moderated by Cloud Expo Conference Chair Jeremy Geelan, David Canellos, President and CEO of PerspecSys; Lawrence Guillory, CEO of Racemi; John Keagy, Founder, Chairman and CEO of GoGrid; Treb Ryan, Co-Founder & CEO of OpSource; Joe Weinman, Sr. VP of Cloud Services & Strategy at Telx; Jeff Newlin, Vice President and General Manager of OutSystems North America; and Darryl Brown, CMO at Appcore discussed such topics as: Is it just wishful thinking to depict the Cloud as more than just a technology solution? If not, then what concrete examples best demonstrate cloud computing as an engine of business value? ... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
As we enter a new year, it is time to look back over the past year and resolve to improve upon it. In 2014, we will see more service providers resolve to add more personalization in enterprise technology. Below are seven predictions about what will drive this trend toward personalization.
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Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
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What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
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12th International Cloud Expo, held on June 10–13, 2013 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
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It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context.
Cloud Expo, Inc. has announced today that Larry Carvalho has been named Tech Chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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[June 11-14, 2012]

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Introducing Big Data Expo
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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


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@CloudExpo Blogs
Today data has replaced money as the global currency for trade. “McKinsey estimates that about 75 percent of the value added by data flows on the Internet accrues to “traditional” industries, especially via increases in global growth, productivity, and employment. Furthermore, the United Nations Conference on Trade and Development (UNCTAD) estimates that about 50 percent of all traded services are enabled by the technology sector, including by cross-border data flows.”

Modern organizations face great challenges as they embrace innovation and integrate new tools and services. They begin to mature and move away from the complacency of maintaining traditional technologies and systems that only solve individual, siloed problems and work “well enough.” In order to build...

The post Gearing up for Digital Transformation appeared first on PagerDuty.

"Going mobile" seems to be the mantra of modern day enterprises, with 63 percent of them firmly believing that mobility leads to competitive advantage. Their belief is not without cause, as a recent survey by Nielson reports that 93 percent of consumers who research products via mobile go on to make the purchase, while 55 percent of them make the purchase within an hour. If this wasn't reason enough for businesses to jump on the mobility bandwagon, high operational efficiency coupled with increased employee productivity and customer loyalty paint a compelling picture.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addressed the challenges of scaling document repositories to this level; architectural approaches for coor...
2020 seems to be an important milestone for the Internet of Things. That’s the year that Cisco says there will be 50 billion connected devices and also the year Gartner notes that over 50% of major new business processes and systems will incorporate some element of the Internet of Things. That’s the good news.
Cloud Expo 2016 New York at the Javits Center New York was characterized by increased attendance and a new focus on operations. These were both encouraging signs for all involved in Cloud Computing and all that it touches. As Conference Chair, I work with the Cloud Expo team to structure three keynotes, numerous general sessions, and more than 150 breakout sessions along 10 tracks. Our job is to balance the state of enterprise IT today with the trends that will be commonplace tomorrow. Mobile Computing, Big Data and Analytics, the Internet of Things, Platforms and Microservices and Containe...
As cloud security is rapidly advancing, enterprises can begin to prevail over digital disruption by increasingly using cloud-defined security. The next BriefingsDirect cybersecurity innovation and transformation panel discussion explores how cloud security is rapidly advancing, and how enterprises can begin to innovate and prevail over digital disruption by increasingly using cloud-defined security. We'll examine how a secure content collaboration services provider removes the notion of organizational boundaries so that businesses can better extend processes. And we'll hear how less boundari...
The following fictional case study is a composite of actual horror stories I’ve heard over the years. Unfortunately, this scenario often occurs when in-house integration teams take on the complexities of DevOps and ALM integration with an enterprise service bus (ESB) or custom integration. It is written from the perspective of an enterprise architect tasked with leading an organization’s effort to adopt Agile to become more competitive. The company has turned to Scaled Agile Framework (SAFe) as a way of scaling Agile, since initial attempts at Agile were not successful despite many scrum maste...
The world of business is changing. Disruptive shifts in power are forcing everyone to question the established status quo. In particular, savvy chief executives are tasking IT organizations to help create compelling customer experiences, support new business models and adopt agile operational processes. That's why the vast majority of IT and business leaders are joining forces on the organizations’ most pressing commercial needs and wants. They seek an open and flexible business technology foundation that's an enabler, rather than an inhibitor, to meaningful and substantive workflow progress....
Web-scale IT is a pattern of global-class computing that delivers the capabilities of large cloud service providers within an enterprise IT setting by reimagining positions across several dimensions. The unprecedented explosion of Big Data and cloud services is driving the development of new storage architectures to store the information produced by this web-scale trend. It is becoming increasingly clear that even a linear growth trajectory for storage is insufficient to deliver the quantity of storage needed for data produced by the Internet of Things. Current architectures have bottlenecks t...
A cybersecurity transformation discussion on how cloud security is rapidly advancing, and how enterprises can begin to prevail over digital disruption by increasingly using cloud-defined security. We'll examine how a secure content collaboration services provider removes the notion of organizational boundaries so that businesses can better extend processes. And we'll hear how less boundaries and cloud-based security together support transformative business benefits.
A recent CIO editorial by Bernard Golden regarding the future of private cloud spurred some interesting commentary in my network. The pushback seemed to focus around the viability of the term “private cloud”. These individuals are well-respected thought-leaders in cloud with significant experience guiding senior IT executives transition to modern architectures, so I decided I’d engage them in a discussion regarding the future of self-managed infrastructure as a whole.
Server Virtualization has transformed the way we manage server workloads but virtualization hypervisors were not the endgame of datacenter management. What is the role of server virtualization and hypervisors in the new age of cloud, containers, and more importantly, hyperconvergence? I covered SAN technology in my last Infrastructure 101 article, so for today I'm going to cover server virtualization and maybe delve into containers and cloud. Server virtualization as we know it now is based on hypervisor technology. A hypervisor is an operating system that allows sharing of physical comput...
Since its introduction in 2009, Microsoft Azure has gone through a significant transformation. What started as a hardcore set of platform services is now a force to be reckoned within the infrastructure market as well. According to Gartner, Azure is inching closer to AWS, firmly securing its place in the top right section of the Infrastructure-as-a-Service (IaaS) Magic Quadrant, which is reserved only for the market leaders.
A few years ago, those little iHome alarm clocks started to appear in hotel rooms. Cool gadgets that you could mount your mobile phone to battery charge or play the music on the device. We also had a few in our home. They worked perfectly for the iPhone4 since the connector was that 1 inch protruding plug. When I got the iPhone6, those clocks instantly became useless. Obsolete. At least the phone connector part lost its value.
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Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
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Oracle

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AWS

Varia
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NYT

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What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group