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Storage Comments from the Field and Customers in the Trenches
How much SSD do you want vs. need?

When I was in Europe presenting some sessions at conferences and doing some seminars last month I meet and spoke with one of the attendees at the StorageExpo Holland event. The persons name (Han Breemer) came up to visit with me after one of my presentations that include SSD is in your future: When, where, with what and how, and Cloud and Virtual Data Storage Networking industry trends and perspectives. Note you can find additional material from various conferences and events on the Downloads page accessible via the resources menu on the StorageIO web site.

As I always do, I invite attendees to feel free and follow-up via email, twitter, Linked In, Google+ or other venue with questions, comments, discussions and what they are seeing or running into in their environments.

Some of the many different items discussed during my StorageExpo presentations included:

Recently Hans followed up and sent me some comments and asked if I would be willing to share them with others such as who ever happens to read this. I also suggested to Hans that he also start a blog (here is link to his new blog), and that I would be happy to post his comments for others to see and join in the conversation which are shown below.

Hans Breemer wrote:

Hi Greg, we met each other recently at the Dutch Storage Expo after one of your sessions. We briefly discussed the current trends in the storage market, and the "risks" or "threats" (read: challenges) it means to "us", the storage guys. Often neglected by the sales guys...

Please allow me a few lines to elaborate a bit more and share some thoughts from the field. :-)

1. Bigger is not better?

Each iteration in the new disk technologies (SATA or SAS) means we get less IOPS for the bucks. Pound for pound that is. Of course the absolute amount of IOPS we can get from a HDD increases all the time. where 175 IOPS was top speed a few years ago, we sometimes see figures close to 220 IOPS per physical drive now. This looks good in the brochure, just as the increased capacity does. However, what the brochure doesn't tell us that if we look at the IOPS/capacity ratio, we're walking backwards. a few years ago we could easily sell over 1000 IOPS/TB. Currently we can't anymore. We're happy to reach 500 IOPS/TB. I know this has always been like that. However with the introduction of SATA in the enterprise storage world, I feel things have gotten even worse.

2. But how about SSD's then?

True and agree. In the world of HDD's growing bigger and bigger, we actually need SSD's, and this technology is the way forward in an IOPS perspective. SSD's have a great future ahead of them (despite being with us already for some time). I do doubt that at the moment SSD's already have the economical ability to fill the gap though. They offer many of thousands of IOPS, and for dedicated high-end solutions they offer what we weren't able to deliver for decades. More IOPS than you need! But what about the "1000 IOPS/TB" market? Let's call it the middle market.

3. SSD's as a lubricant?

You must have heard every vendor about Adaptive Storage Tiering, Auto Tiering etc. All based on the theorem that most of our IO's come from a relative small disk section. Thus we can improve the total performance of our array by only adding a few percent of SSD. Smart technology identifies the hot tracks on our disks, and promotes these to SSD's. We can even demote cold tracks to big SATA drives. Think green, think ecological footprint, etc. For many applications this works well. Regular Windows server, file servers, VMWare ESX server actually seems to like adaptive storage tiering ,and I think I know why, a positive tradeoff of using VMDK's. (I might share a few lines about FAST VP do's and dont's next time if you don't mind)

4. How about the middle market them you might ask? or, SSD's as a band-aid?

For the middle market, the above developments is sort of disaster. Think SAP running on Sun Solaris, think the average Microsoft SQL Server, think Oracle databases. These are the typical applications that need "middle market" IOPS. Many of these applications have a freakish IO pattern. OLTP during daytime, backup in the evening and batch jobs at night. Not to mention end of month runs, DTA (Dev-Test-Acceptance) streets that sleep for two weeks or are constantly upgraded or restored. These applications hardly benefit from "smart technologies". The IO behavior is too random, too unpredictable leading to saturated SATA pools, and EFD's that are hardly doing more IO's than the FC drives they're supposed to relief. Add more SSD's we're told. Use less SATA we're told. but it hardly works. Recently we acquired a few new Vmax arrays without EFD or FASTVP, for the sole purpose of hosting these typical middle market applications. Affordable, predictable performance. But then again, our existing Vmax 20k had full size 600GB 15rpm drives, with the Vmax 40k we're "encouraged" to use small form factor 600GB 10krpm drives. Again a small step backwards?

5. The storage tiering debacle.

Last but not least, some words I'd like to share with you about storage tiering. We're encouraged (again) to sell storage in different tiers. Makes sense. To some extent it does yes. Host you most IO eager application on expensive, SSD based storage. And host your DTA or other less business critical application on FC or SATA quality HDD's. But what if the less business critical application needs to be backed up in the evening, and while doing so completely saturates your SATA pool? Or what if the Dev server creates just as many IO's as the Prod environment does? People don't seem to care it seems. To have people realize how much IO's they actually need and use, we are reporting IO graphs for all servers in our environment. Our tiering model is based on IOPS/TB and IO response time.

Tier X would be expensive, offering 800 IOPS/TB @ avg 10ms
Tier Y would be the cheaper option offering 400 IOPS/TB @ avg 15 ms

The next step will be to implement front end controls an actually limit a host to some ceiling. for instance, 2 times the limit described in the tier description. thus allowing for peak loads and backups.

Do we need to? I think so...

Greg, this small message is slowly turning into a plea. And that is actually what it is, a plea to our storage vendors, and to our evangelists. If they want us to deliver, I feel they should talk to us, and listen to us (and you!).

Cheers,

Hans Breemer

ps, I love my job, this world and my role to translate promises and demands into solutions that work for my customers. I do take care though not to create solution that will not work, despite what the brochure said.

pps, please feel free to share the above if needed.

Here is my response to Hans:

Hello Hans good to hear from you and thanks for the comments.

Great perspectives and in the course of talking with your peers around the world, you are not alone in your thinking.

Often I see disconnects between customers and vendors. Vendors (often driven by their market research) they know what the customer needs and issues are, and many actually do. However I often see a reliance on market research data with many degrees of separation as opposed to direct and candied insight. Likewise some vendors spend more time talking about how they listen to the customer vs. how time they actually do so.

On the other hand, I routinely see customers fall into the trap of communicating wants (nice to haves) instead of articulating needs (what is required). Then there is confusing industry adoption with customer deployment, not to mention concerns over vendor, technology or services lock-in.

Hope all else is well.

Cheers gs

Check out Hans new blog and feel free to leave your comments and perspectives here or via other venues.

Ok, nuff said.

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


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@CloudExpo Blogs
One of the neat things about microservices is the ability to segment functional actions into scalability domains. Login, browsing, and checkout are separate functional domains that can each be scaled according to demand. While one hopes that checkout is similarly in demand, it is unlikely to be as popular as browsing, after all, and the days of wasting expensive money on idle compute resources went out when the clouds descended. In that same vein comes the ability to also create performance domains. After all, if you're scaling out a specific functional service domain you can also specify p...
Connectors have been a traditional enterprise application integration (EAI) tool since the dawn of EAI back in the 1990s. According to Wikipedia, connectors (also called adapters) “are programs that know how to interact with an underlying business application. The adapter performs two-way communication, performing requests from the hub against the application, and notifying the hub when an event of interest occurs in the application (a new record inserted, a transaction completed, etc.).
RealTime Medicare Data analyzes huge volumes of Medicare data and provides analysis to their many customers on the caregiver side of the healthcare sector using HP Vertica. Here to explain how they manage such large data requirements for quality, speed, and volume, we're joined by Scott Hannon, CIO of RealTime Medicare Data and he's based in Birmingham, Alabama. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
On a recent flight home after meeting with a large bank, I started reflecting on how the conversations about cloud computing with clients have changed over the last 12 to 24 months. In 2012 and 2013, a lot of the conversations where focused on “what is cloud computing,” “help us build a cloud strategy” or “how do we automate our infrastructure.” As we near the end of 2014 these conversations have changed drastically.
Without question, the rise in cyberleaks, nation-state cyber terrorism and the beach of consumer data across multiple industry domains has led to a heightened awareness of the enterprise and personal responsibilities associated with cybersecurity. The consumerization of IT and the adoption of cloud, mobile and social media by enterprise organizations is opening a new threat landscape and new threat vectors. Everyone is affected and everyone is talking about it, from senior executives to teenagers.
DevOps is all about removing barriers to rapid, safe delivery of new experiences to your customers. Much of this revolves around automating error-prone, human-driven processes so that processes can be standardized, scaled, and varied programmatically. Some of the types of tools used in a DevOps-minded organization might include version control systems, automation servers, and configuration management systems. Many tools can be used across categories, with varying amounts of success. Some vendors offer products that claim to address all of these needs with one solution – most rarely deliver on ...
Flexiant, today releases the new look of Flexiant Cloud Orchestrator in its latest version to deliver a simplified experience for service providers and their end users. Using the latest design concepts, Flexiant has reduced complex common work processes into a few simple, wizard driven clicks. The result is a differentiated and easier experience for service provider’s customers helping to increase profit, revenue and growth from cloud services.
It’s easy to fall into a pattern of dysfunctional releases, release processes that are characterized by delay, inefficiency, and endless meetings that encourage people to view releases as a problem. These are the kinds of meetings that inspire references to the movie Office Space or emails that include clippings of the cartoon Dilbert - repetitive meetings to answer the same questions over and over again all because people lack the tools to connect the issue tracker with the change management systems. In organizations without a reliable process a release is also a time for production system o...
For capabilities that are not a core competency of an enterprise, today’s IT teams are hard pressed to justify why the needs of the business could not be met with a leading SaaS solution. Here’s the truth. Check out my latest whitepaper that I coauthored for Bulger Partners.
It didn’t hit me until after a second viewing of Jez Humble’s recent webinar with Perforce that his ways to predict high IT performance aren’t just a neat party trick; they’re absolutely essential. The days of bugs making it into production, distrust between departments, and delayed fixes and releases are becoming a thing of the past, at least among “high performers” of the world. And as the complexity of software grows year after year, being able to accurately predict success may be the only way to actually achieve it.
One of the more interesting data points to come out of our State of Application Delivery 2015 was the overwhelming importance placed on availability - even over security. When respondents were asked which service they would not deploy an application without, they chose availability. Security came in a close second. This caused a great deal of discussion. After all, one of the most often cited impediment to adopting, well, everything has been and remains security. One would think, then, that security is top of mind and clearly a priority for everyone. Yet availability beat it out for what...
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries has announced a new integration with Elasticsearch's Logstash, an open source solution for managing logs and event data. The new integration enables users to easily forward logs collected via Logstash into the cloud-based Logentries service for more meaningful analysis and visualization over time. Similarly the Logentries Open API allo...
Back in 2003 I wrote an article that described the forthcoming evolution of the Cloud, and with it the development towards the SIngularity. The growing use of XML Web services would see them evolve to become intelligent agents, forming the basis for this collective. This would fit well with the vision of the ‘Internet of Things’, where lots and lots of devices of all shapes and sizes will be equipped with an IP address and some small amount of self intelligence. Cars and traffic lights that are able to interoperate to better manage themselves for example.
Over the last couple of years I have talked to numerous enterprise customers, analysts, industry pundits, and others interested in cloud technologies, and one thing is abundantly clear – Platform-as-a-Service (PaaS) seems to mean different things to different people. But the term PaaS is irrelevant – it's just noise. What is relevant, and what is important, is what PaaS does: enable applications. That's what enterprises care about. They want to accelerate application development to get products to market faster and into users' hands sooner.
​I had the chance to sit down with Lee Slaughter, Skytap's Manager of Information Security, to discuss security in the cloud, the efforts that make up a thorough due diligence when choosing a cloud provider, and how to keep up with external and internal threats to your business. Noel: Last year, Charles Babcock wrote a piece for InformationWeek on the list of the top 9 worst cloud security threats that was put out by the Cloud Security Alliance. As I read through them, I noticed that the threats were predominantly related to malicious insiders and outsiders, data breaches, denial of service a...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group