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Storage Comments from the Field and Customers in the Trenches
How much SSD do you want vs. need?

When I was in Europe presenting some sessions at conferences and doing some seminars last month I meet and spoke with one of the attendees at the StorageExpo Holland event. The persons name (Han Breemer) came up to visit with me after one of my presentations that include SSD is in your future: When, where, with what and how, and Cloud and Virtual Data Storage Networking industry trends and perspectives. Note you can find additional material from various conferences and events on the Downloads page accessible via the resources menu on the StorageIO web site.

As I always do, I invite attendees to feel free and follow-up via email, twitter, Linked In, Google+ or other venue with questions, comments, discussions and what they are seeing or running into in their environments.

Some of the many different items discussed during my StorageExpo presentations included:

Recently Hans followed up and sent me some comments and asked if I would be willing to share them with others such as who ever happens to read this. I also suggested to Hans that he also start a blog (here is link to his new blog), and that I would be happy to post his comments for others to see and join in the conversation which are shown below.

Hans Breemer wrote:

Hi Greg, we met each other recently at the Dutch Storage Expo after one of your sessions. We briefly discussed the current trends in the storage market, and the "risks" or "threats" (read: challenges) it means to "us", the storage guys. Often neglected by the sales guys...

Please allow me a few lines to elaborate a bit more and share some thoughts from the field. :-)

1. Bigger is not better?

Each iteration in the new disk technologies (SATA or SAS) means we get less IOPS for the bucks. Pound for pound that is. Of course the absolute amount of IOPS we can get from a HDD increases all the time. where 175 IOPS was top speed a few years ago, we sometimes see figures close to 220 IOPS per physical drive now. This looks good in the brochure, just as the increased capacity does. However, what the brochure doesn't tell us that if we look at the IOPS/capacity ratio, we're walking backwards. a few years ago we could easily sell over 1000 IOPS/TB. Currently we can't anymore. We're happy to reach 500 IOPS/TB. I know this has always been like that. However with the introduction of SATA in the enterprise storage world, I feel things have gotten even worse.

2. But how about SSD's then?

True and agree. In the world of HDD's growing bigger and bigger, we actually need SSD's, and this technology is the way forward in an IOPS perspective. SSD's have a great future ahead of them (despite being with us already for some time). I do doubt that at the moment SSD's already have the economical ability to fill the gap though. They offer many of thousands of IOPS, and for dedicated high-end solutions they offer what we weren't able to deliver for decades. More IOPS than you need! But what about the "1000 IOPS/TB" market? Let's call it the middle market.

3. SSD's as a lubricant?

You must have heard every vendor about Adaptive Storage Tiering, Auto Tiering etc. All based on the theorem that most of our IO's come from a relative small disk section. Thus we can improve the total performance of our array by only adding a few percent of SSD. Smart technology identifies the hot tracks on our disks, and promotes these to SSD's. We can even demote cold tracks to big SATA drives. Think green, think ecological footprint, etc. For many applications this works well. Regular Windows server, file servers, VMWare ESX server actually seems to like adaptive storage tiering ,and I think I know why, a positive tradeoff of using VMDK's. (I might share a few lines about FAST VP do's and dont's next time if you don't mind)

4. How about the middle market them you might ask? or, SSD's as a band-aid?

For the middle market, the above developments is sort of disaster. Think SAP running on Sun Solaris, think the average Microsoft SQL Server, think Oracle databases. These are the typical applications that need "middle market" IOPS. Many of these applications have a freakish IO pattern. OLTP during daytime, backup in the evening and batch jobs at night. Not to mention end of month runs, DTA (Dev-Test-Acceptance) streets that sleep for two weeks or are constantly upgraded or restored. These applications hardly benefit from "smart technologies". The IO behavior is too random, too unpredictable leading to saturated SATA pools, and EFD's that are hardly doing more IO's than the FC drives they're supposed to relief. Add more SSD's we're told. Use less SATA we're told. but it hardly works. Recently we acquired a few new Vmax arrays without EFD or FASTVP, for the sole purpose of hosting these typical middle market applications. Affordable, predictable performance. But then again, our existing Vmax 20k had full size 600GB 15rpm drives, with the Vmax 40k we're "encouraged" to use small form factor 600GB 10krpm drives. Again a small step backwards?

5. The storage tiering debacle.

Last but not least, some words I'd like to share with you about storage tiering. We're encouraged (again) to sell storage in different tiers. Makes sense. To some extent it does yes. Host you most IO eager application on expensive, SSD based storage. And host your DTA or other less business critical application on FC or SATA quality HDD's. But what if the less business critical application needs to be backed up in the evening, and while doing so completely saturates your SATA pool? Or what if the Dev server creates just as many IO's as the Prod environment does? People don't seem to care it seems. To have people realize how much IO's they actually need and use, we are reporting IO graphs for all servers in our environment. Our tiering model is based on IOPS/TB and IO response time.

Tier X would be expensive, offering 800 IOPS/TB @ avg 10ms
Tier Y would be the cheaper option offering 400 IOPS/TB @ avg 15 ms

The next step will be to implement front end controls an actually limit a host to some ceiling. for instance, 2 times the limit described in the tier description. thus allowing for peak loads and backups.

Do we need to? I think so...

Greg, this small message is slowly turning into a plea. And that is actually what it is, a plea to our storage vendors, and to our evangelists. If they want us to deliver, I feel they should talk to us, and listen to us (and you!).

Cheers,

Hans Breemer

ps, I love my job, this world and my role to translate promises and demands into solutions that work for my customers. I do take care though not to create solution that will not work, despite what the brochure said.

pps, please feel free to share the above if needed.

Here is my response to Hans:

Hello Hans good to hear from you and thanks for the comments.

Great perspectives and in the course of talking with your peers around the world, you are not alone in your thinking.

Often I see disconnects between customers and vendors. Vendors (often driven by their market research) they know what the customer needs and issues are, and many actually do. However I often see a reliance on market research data with many degrees of separation as opposed to direct and candied insight. Likewise some vendors spend more time talking about how they listen to the customer vs. how time they actually do so.

On the other hand, I routinely see customers fall into the trap of communicating wants (nice to haves) instead of articulating needs (what is required). Then there is confusing industry adoption with customer deployment, not to mention concerns over vendor, technology or services lock-in.

Hope all else is well.

Cheers gs

Check out Hans new blog and feel free to leave your comments and perspectives here or via other venues.

Ok, nuff said.

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
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@CloudExpo Blogs
When it comes to testing and quality assurance, providing the right incentives and metrics is critical. Your release plan shouldn't reward quality assurance and quality engineering teams for rushing systems through the QA process, and you shouldn't create systems that penalize anyone for identifying bugs or other issues that will affect quality. Quality and appropriate testing is crucial, especially in industries that deal with critical safety and security systems. Test environment can take any number of forms. For a critical system you might have several kinds of test environments. Some ar...
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‘tis that time of year to look back on all that’s been accomplished and look forward to what’s in store for the next year. As we reflect on 2014, there are quite a few achievements we are proud of. On the recognition front, ITinvolve was selected as the best-in-class solution for change, configuration, and release management in an independent review by The ITSM Review. We were also recognized as an emerging vendor by Computer Reseller News and were short-listed as the “Most Promising Start Up” by The Cloud Awards. Not bad for a company that was founded just a few short years ago in 2011, an...
Jason Bloomberg, president of agile digital transformation analyst firm Intellyx, has surpassed one million page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, SOA World Magazine, and several others. His home page at SYS-CON can be found at JasonBloomberg.SYS-CON.com. Bloomberg is also a regular contributor to Forbes and Wired. He writes on a range of digital transformation, enterprise IT, and innovation topics.He is also a frequent conference speaker. His upcoming speaking engagements include: Does A...
Let’s be real. Nobody wants more email, conference calls, spreadsheets, document sharing sites, outdated visio diagrams, or knowledge bases to search IT teams struggle to effectively collaborate because they don’t have a shared workspace to connect them with each other and the information they need. That’s why we created the first application built for IT that engages the right people with the right information and tools to get IT work done more efficiently and effectively.
Does your DevOps tool chain look like the picture below with lots of disconnected tools and different team members having to bridge the gaps between them? If you are like most DevOps early adopters, this is probably the case. And that’s been accepted as okay because each of these tools was designed for a different group in IT to help them get their jobs done.
Unless you’ve been living under the proverbial rock these days you have no doubt heard about DevOps and the groundswell building around it. Today DevOps is being defined, promoted, touted and discussed as the next game changer in IT. Rather than argue about the best way to define DevOps in a general sense, this article will focus on something hopefully more useful – how do you determine what DevOps means for your organization? A common goal cited for DevOps is to enable faster release and deployment cycles by taking advantage of agile development methodologies; improved collaboration betwee...
SYS-CON Media announced today that ITInvolve launched their popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
A couple years ago I attended several "fast pitch" competitions and events for entrepreneurs in Southern California, all designed to give startups a chance to "pitch" their ideas in about 60 seconds to a panel of representatives from the local investment community. Similar to television's "Shark Tank," most of the ideas pitches were harshly critiqued, with the real intent of assisting participating entrepreneurs in developing a better story for approaching investors and markets.
A breakthrough approach for Change, Config, and Release Today, we were thrilled to find out the ITinvolve has been awarded the best-in-class designation for Change, Configuration, and Release Management by the independent ITSM Review. This award acknowledges what our customers already know and reflects the vision, innovation, and effort that ITinvolve’s R&D organization has put into building a breakthrough solution for a rather stagnant market. The result of a months-long evaluation that included extended demonstrations and deep dive Q&A with an independent expert, we are simply glowing at w...
In Part I of this blog I explained which metrics on the Web Server, App Server and Host allow me to figure out how healthy the system and application environment is: Busy vs. Idle Threads, Throughput, CPU, Memory, etc. In Part 2, I focus on the set of metrics captured from within the application server (#Exceptions, Errors, etc.) as well as the interaction with the database (connection pools, roundtrips to database, amount of data loaded, etc.). Most of the screenshots shown in this blog comes from real performance data shared from our Dynatrace Free Trial users that leveraged my Share Your P...
Last week I was able to catch up with Chris Tranter, Technical Lead at Hallmark UK. Hallmark’s engineering team runs on tight deadlines, and like all popular websites, places a huge importance on customer experience. As you can imagine, their site has abnormal and inconsistent load times, especially through the holiday season. Ensuring a smooth, seamless experience without stalls, outages, or crashes is extremely important. It was great to see how AppDynamics APM can become a necessary solution on a developer’s toolkit.
Not only will the Patriots take on the Seattle Seahawks in the big game, but many web based companies will be taking on large-scale traffic challenges after airing their prime time commercials that day. After hearing this, you should ignore the pregame hype, put down the nachos and get your servers ready for maxxed out user load.
Recent data breaches involved an unclassified computer network used by President Obama’s senior staff, prompting countermeasures by the administration and resulting in temporary system outages. Officials said the attack did not appear to be aimed at destruction of either data or hardware, or assuming control of other systems at the White House, which poses the question – what were the hackers looking for?
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group