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2012 Cloud Data Trends – Year in Review
A look back at how our 2012 predictions fared

It was nearly a year ago that I authored a post predicting ten hot trends in cloud data for 2012. While there’s a strong temptation to cast old predictions into ancient history and dive into ten predictions for 2013, I felt it more appropriate to first glance back and reflect on how those past predictions fared.

After all, much can transpire over the course of 12 months — hot technologies cool off, fads pass, buzzwords vanish — and, of course, some technologies really stick. So let’s take this opportunity to revel in our success or eat our humble pie. Without much ado, here are the predicted 2012 trends and how they fared:

  1. Hybrid data storage environments which integrate cloud storage into on-premise IT. 2012 brought key validations by cloud service providers of hybrid storage environments via product roll-outs and acquisitions. These included the introduction of the AWS storage gateway and the acquisition of StorSimple by Microsoft. Verdict? Needless to say, you’ll hear a lot from us at TwinStrata after the end of this year regarding hybrid cloud storage adoption, so stay tuned…
  2. Private cloud environments within enterprise companies. While managed private cloud solutions such as Nirvanix have demonstrated continued success, open source clouds for the enterprise do-it-yourselfers have not quite emerged as viable alternatives. Moreover, factions have emerged between OpenStack and CloudStack for supremacy in the open source cloud space, perhaps complicating decisions. Verdict? The jury is still out. Keep an eye on this space to see how 2013 shakes out.
  3. Disaster recovery to the cloud as a viable option. Demand for DR as a service in the cloud has not waned. In fact, there has been more business and enterprise adoption of cloud DRaaS requiring no dedicated infrastructure — though buyers should beware of dedicated hosted DR parading as cloud DR. Verdict? Progress, but the best is likely yet to come.
  4. Disaster recovery from the cloud as a new need. Not surprisingly, 2012 brought its share of cloud outages. In spite of these, cloud-to-cloud disaster recovery and off-cloud disaster recovery remained the exception rather than the norm. Verdict? Maybe 2013.
  5. Simplified on-boarding of applications to the cloud. With vendors like VMware, DynamicOps, Citrix, VMTurbo and others extending virtual on-premise workloads to the cloud and vendors like Racemi and RiverMeadow pulling on-premise workloads to the cloud, the option to migrate apps to the cloud has become more viable. According to a recent Cloud Expo survey from November, the majority of respondents outsource less than a third of their infrastructure to the cloud. Verdict? The cloud move is happening, but on-premise infrastructure still comprises the vast majority.
  6. Non-relational databases for big data. With Oracle entering the fray of NoSQL databases in 2011, it was a safe assumption that the technology was making early strides. A few successful deployments, and the funding of DataStax are indicative of burgeoning interest. Verdict? Still early, but another technology to watch in 2013.
  7. Use of the cloud for analytics. With Google BigQuery joining Amazon Elastic MapReduce to help companies analyze their Big Data in the cloud, offerings including those from specialized analytics vendors are proliferating. According to Forrester research, 38% of all companies from a survey are planning a business intelligence SaaS project before the end of 2013. Verdict? It’s on the way.
  8. SSD tiers of storage in the cloud.  During the summer, Amazon launched larger AWS instances employing SSD. Also in October, Rackspace launched a tier of high-performance block storage using SSD. Verdict? SSD storage tiers are now available. Watch for the uptake in 2013.
  9. Improvements in data reduction technology to address large rich media files. While deduplication has surfaced in a range of primary and backup storage products, the struggle still remains with rich media (video and images) which typically do not reduce well. To be fair, companies such as SeaChange have added deduplication to their media-centric products. Verdict? Capacity and bandwidth remain the kings of media for now.
  10. “Cloud-envy” from cloud laggards. I predicted that some of the laggards will likely seek ways to leverage cloud methodologies that improve IT efficiency. I also predicted some will fall prey to cloudwashing by purchasing traditional IT infrastructure named “cloud” in an attempt to satisfy their “cloud-envy.” Verdict? Watch for cloud poseurs abusing a new buzzword: “software-defined.”

So how do you think we fared overall? Were we a little ahead of our time sometimes? Are we on the right track? You bet.

Up next: bold predictions for 2013.

Read the original blog entry...

About Nicos Vekiarides
Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
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@CloudExpo Blogs
“It's important to have control over each module and each service in order to distribute the load and make the whole system flexible. We need to work with every component of the infrastructure and adjust it – and IaaS with its ready solutions helps us and saves both our and our customers' time,” explained MobiDev CEO Oleg Lola and CCO Oleksii Ostroverkhyi, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
While the idea of converged infrastructure isn’t that new, and we’ve seen some strong efforts from vendors over the last few years to drive more adoption, the uptake from enterprises has been met with some challenges.  In 2014, and now in 2015, organizations are not just looking to gain bigger returns on their cloud investments, but
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Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony Corp, Anthem and the Office of Personnel Management experienced data breaches through malware and o...
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team collaboration. We need to choose our log aggregation tools carefully to make sure that we don't intr...
During the last two #IoTuesday Twitter sessions, our chats have centered on what it will take to capitalize on the Internet of Things (IoT) opportunity and what the industry’s collective responsibility is to break down barriers to adoption. Topics ranged from the evolution of the Industrial Internet to consumer IoT applications to the role of APIs and API management. And underlying all of this, how we move from today’s connected devices and vertical siloes to a horizontal IoT marketplace with interconnectivity at its core. In this month’s IoT chat we will be joined by Alex Bakker and Ron Exler...
The journey through IT transformation is an unstructured one, obviously. Fraught with perilous pitfalls and uncertainties for the faint hearted, the progression path toward decoupled, decentralized and essentially virtualized new IT frameworks is no walk in the park – hence the need for a guiding migration structure (and/or migration partner) to get from A to B (or more often, A to Z) in one piece. But the journey to IT transformation is also one of unstructured data, i.e., the need to be able to build (and successfully operate) database and application structures that have an inherent abil...
Maybe EA is essentially governance. If someone from a line of business wants something from IT, they have to pass the request by the EA gatekeepers first. After all, nobody wants duplication or spaghetti integration, right? Been there, done that, got the T-shirt. So nothing gets done until EA gives it the stamp of approval. If that’s the definition of EA, then the first thing we should do is burn that sucker to the ground. There’s no way any organization will ever be agile if there’s a whole department in charge of roadblocks. If Agile is up to the task, then more power to it.
In 2011, then United States CIO Vivek Kundra released the US Federal Cloud Computing Strategy [1]. In the executive summary he pointed to cloud computing as a key component of the US Federal Government’s information technology modernization efforts: “Cloud computing has the potential to play a major part in addressing these inefficiencies and improving government service delivery. The cloud computing model can significantly help agencies grappling with the need to provide highly reliable, innovative services quickly despite resource constraints.”
We live in a hyper-connected world, and we're sharing information and collaborating on an entirely new scale. Millions of smartphones are sold every day. In a single minute online we send more than 200 million emails, share 2.4 million pieces of content on Facebook, and perform 4 million searches on Google. There are more than 1.3 billion websites out there. Angel investors, crowd-funding and crowd-sourcing are sparking a rich start-up culture. It has never been easier to realize a good idea. This level of collaboration and the sophistication of connectivity are casting everyone as an innovat...
Several years ago, I was a developer in a travel reservation aggregator. Our mission was to pull flight and hotel data from a bunch of cryptic reservation platforms, and provide it to other companies via an API library - for a fee. That was before companies like Expedia standardized such things. We started with simple methods like getFlightLeg() or addPassengerName(), each performing a small, well-understood function. But our customers wanted bigger, more encompassing services that would "do it all." Soon, we'd "evolved" into a handful of über services, black boxes like createBookingFromScr...
If you ever saw the classic SNL sketch in which Jimmy Fallon portrays "Nick Burns, Your Company's Computer Guy" you're probably familiar with the pain and humiliation he causes the end users he is tasked with supporting. Condescending. Impatient. Way smarter than everyone else. Unfortunately, this is how people used to perceive MSPs and IT solutions providers. It used to be guys like Nick were just what small-to-medium-sized business had to endure if they wanted to get their computers to work. Snide remarks and Cheeto breath aside (or maybe not), there was some truth to Fallon's ch...
Tune into: a cloud mindset One of the tenets of the cloud religion is that it should be possible – through the use of intelligent software – to build reliable systems on top of unreliable hardware. Just like you can build reliable and affordable storage systems using RAID (Redundant Arrays of Inexpensive Disks). One of…Read more Tune into the Cloud – Losing My Religion
In the Information Technology (IT) world, the word “enterprise” is bandied about quite often. First, I really have no idea how to bandy about. If it involves incense and oils, I may have an idea, but let’s talk about enterprises instead. If you do some serious digging, you’ll find out an enterprise is a federation, in other words, a collection of related business units with a common goal of profitability. It is an aggregate, dynamic yet unified entity that provides a product or service to benefit customers in return for revenue and profit. You’ll probably hear “enterprise” loosely and actua...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group