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2012 Cloud Data Trends – Year in Review
A look back at how our 2012 predictions fared

It was nearly a year ago that I authored a post predicting ten hot trends in cloud data for 2012. While there’s a strong temptation to cast old predictions into ancient history and dive into ten predictions for 2013, I felt it more appropriate to first glance back and reflect on how those past predictions fared.

After all, much can transpire over the course of 12 months — hot technologies cool off, fads pass, buzzwords vanish — and, of course, some technologies really stick. So let’s take this opportunity to revel in our success or eat our humble pie. Without much ado, here are the predicted 2012 trends and how they fared:

  1. Hybrid data storage environments which integrate cloud storage into on-premise IT. 2012 brought key validations by cloud service providers of hybrid storage environments via product roll-outs and acquisitions. These included the introduction of the AWS storage gateway and the acquisition of StorSimple by Microsoft. Verdict? Needless to say, you’ll hear a lot from us at TwinStrata after the end of this year regarding hybrid cloud storage adoption, so stay tuned…
  2. Private cloud environments within enterprise companies. While managed private cloud solutions such as Nirvanix have demonstrated continued success, open source clouds for the enterprise do-it-yourselfers have not quite emerged as viable alternatives. Moreover, factions have emerged between OpenStack and CloudStack for supremacy in the open source cloud space, perhaps complicating decisions. Verdict? The jury is still out. Keep an eye on this space to see how 2013 shakes out.
  3. Disaster recovery to the cloud as a viable option. Demand for DR as a service in the cloud has not waned. In fact, there has been more business and enterprise adoption of cloud DRaaS requiring no dedicated infrastructure — though buyers should beware of dedicated hosted DR parading as cloud DR. Verdict? Progress, but the best is likely yet to come.
  4. Disaster recovery from the cloud as a new need. Not surprisingly, 2012 brought its share of cloud outages. In spite of these, cloud-to-cloud disaster recovery and off-cloud disaster recovery remained the exception rather than the norm. Verdict? Maybe 2013.
  5. Simplified on-boarding of applications to the cloud. With vendors like VMware, DynamicOps, Citrix, VMTurbo and others extending virtual on-premise workloads to the cloud and vendors like Racemi and RiverMeadow pulling on-premise workloads to the cloud, the option to migrate apps to the cloud has become more viable. According to a recent Cloud Expo survey from November, the majority of respondents outsource less than a third of their infrastructure to the cloud. Verdict? The cloud move is happening, but on-premise infrastructure still comprises the vast majority.
  6. Non-relational databases for big data. With Oracle entering the fray of NoSQL databases in 2011, it was a safe assumption that the technology was making early strides. A few successful deployments, and the funding of DataStax are indicative of burgeoning interest. Verdict? Still early, but another technology to watch in 2013.
  7. Use of the cloud for analytics. With Google BigQuery joining Amazon Elastic MapReduce to help companies analyze their Big Data in the cloud, offerings including those from specialized analytics vendors are proliferating. According to Forrester research, 38% of all companies from a survey are planning a business intelligence SaaS project before the end of 2013. Verdict? It’s on the way.
  8. SSD tiers of storage in the cloud.  During the summer, Amazon launched larger AWS instances employing SSD. Also in October, Rackspace launched a tier of high-performance block storage using SSD. Verdict? SSD storage tiers are now available. Watch for the uptake in 2013.
  9. Improvements in data reduction technology to address large rich media files. While deduplication has surfaced in a range of primary and backup storage products, the struggle still remains with rich media (video and images) which typically do not reduce well. To be fair, companies such as SeaChange have added deduplication to their media-centric products. Verdict? Capacity and bandwidth remain the kings of media for now.
  10. “Cloud-envy” from cloud laggards. I predicted that some of the laggards will likely seek ways to leverage cloud methodologies that improve IT efficiency. I also predicted some will fall prey to cloudwashing by purchasing traditional IT infrastructure named “cloud” in an attempt to satisfy their “cloud-envy.” Verdict? Watch for cloud poseurs abusing a new buzzword: “software-defined.”

So how do you think we fared overall? Were we a little ahead of our time sometimes? Are we on the right track? You bet.

Up next: bold predictions for 2013.

Read the original blog entry...

About Nicos Vekiarides
Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and ex...
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The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
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Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Verizon Digital Media Services is responsible for the broadcast, video and content delivery network that accelerates, scales and helps our customers reach end users with all kinds of video and web content," stated James Segil, CMO of Verizon Digital Media Services, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
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[June 11-14, 2012]

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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
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Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


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@CloudExpo Blogs
As the pace of development and business continues to scale, teams need an agile and collaborative work environment to succeed. Moving to a DevOps model is a critical part of setting your engineering teams up to succeed, but making the transition can be challenging for many companies. DevOps is a movement in the software world that focuses on collaboration between developers and operations, customer empathy and infrastructure automation. In traditional models, developers write code and then hand it to operations teams to deploy and and run in a production environment. This often leads to a la...
It’s been only a handful of months since my fellow Forbes pundits Mike Kavis and Ben Kepes bemoaned cloud provider Rackspace’s troubles competing in the cutthroat public cloud marketplace. “Companies like Rackspace simply cannot compete,” opined Kavis in July 2014. Back in May, Kepes snarkily pointed out that “Rackspace has long been something of a bridesmaid,” as they unsuccessfully explored selling themselves to the highest bidder. Yet, just as reports of Mark Twain’s death were exaggerated – or perhaps Monty Python’s “not dead yet”? – just so with San Antonio-based Rackspace Hosting, Inc. I...
If you're part of the decision making process in how to get started with Big Data then you've probably already discovered that open source Apache Hadoop has a big lead. You also know that unless you've got a particularly deep NoSQL team or want to write your own proprietary code that the free open source version of Hadoop is not for the great majority of businesses. You want the benefits of open source but with some support and some capabilities that tie the open source components together in an enterprise quality database system. You want a Hadoop Distribution.
adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising and delivers rapid cost-per-click insights to advertisers. The next BriefingsDirect bid data trailblazer interview examines how New York-based adMarketplace, a search syndication advertising network, has met its daunting data-warehouse requirements. Learn here how adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising. And we'll hear how the data-analysis infrastructure also delivers ...
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While news about the malicious hacking trade and the actions of elusive cyber-criminals continue to grab headlines, the third of our annual Insider Threat reports confirm that the risk posed by those legitimately ‘inside the fence’ continues to top business data security concerns. Of course, there can be no denying that the breadth and depth of private and public sector breaches in the past few years that have resulted from trusted insiders turning rogue or being compromised by perpetrators of APTs and the like indicates that there is a major disconnect when it comes to organisations’ handling...
The Bill and Melinda Gates Foundation recently identified four keys areas in which to focus for the next 15 years: Health, Farming, Banking, and Education. Bill himself holds forth on a regular basis about the challenges facing many billions of people in the world, particularly in Africa, as well as the opportunities to save lives and change lives. He does not seem naïve about the enormity of the challenges, and does not offer technology as a simple panacea to what ails the world. He also seems committed to respecting national sovereignty in implementing programs, difficult as that may be s...
Whether it is JMeter, SoapUI, Load Runner, SilkTest, Neotys or one of the cloud-based load testing solutions such as Keynote, Dynatrace (formerly Gomez) or others, breaking an application under heavy load is easy these days. Finding the problem based on automatically generated load testing reports is not. Can you tell me what is wrong based on the following reports? I’ve helped engineering organizations over the last 10 – 15 years to either run or analyze load tests. In this blog post I share my best practices and metrics I typically look when analyzing load testing results. I am not relying ...
If your business had the choice between one million lifetime customers or two million one-time transaction customers, which would you choose? Selecting the former guarantees a recurring revenue stream for years while the latter only guarantees revenue for that individual transaction. Sounds like a no-brainer, right? There are many factors that contribute to a successful recurring revenue cycle for your business, from product packaging and pricing to configuring existing systems and operations. There is one particular metric that is especially critical to understanding the success or failure...
We recently changed over the entire phone system in our London office. After four years, the equipment failed, and it was time to update. As we did so, we also changed vendors. Why? It occurred to us that, for four years, we had put up with horrible support – we were the victims of fraud at one point, and the vendor did nothing to support us with the main telecom provider. The phone system could go down for a day before they came out to repair it. No big deal, right? What high tech software company needs to communicate to the outside world? So it was time to put in a new phone system. ...
When properly implemented and managed, secure enterprise file sync-and-share (EFSS) applications can improve project management and empower your workforce. Unfortunately, making the business case for secure EFSS isn’t always easy – especially when users and management aren’t aware of the risks existing applications pose. Don’t get discouraged, though! The arguments in favor of change are strong. If you’re pushing your organization to eliminate public cloud use from the workplace, the following blueprint can help you set up a convincing business case.
As we enter 2015, it is time to dust off the crystal ball once again for our annual predictions forecast. The parade of new technology innovations and breakthroughs is unfolding across many fronts. In some cases the convergence of technologies themselves provides the breakthrough. The cloud, Internet of Things, mobile platforms, social media, Big Data and analytics, vertical-specific marketplaces and even wearables all have a part to play to transform industry and society and shape the new global economy.
With every New Year it is time to look back at the industry events of the past 12 months, and use our expertise to predict what lies ahead, in order to be more prepared. With regards to DDoS attacks, here is a short list of what to expect in 2015. We expect to see an increase in DDoS attacks size in terms of bandwidth, but likely there will be an emphasis on packets per second metric. Bandwidth is an important metric, and it is something most people can relate to. When shopping for home Internet connection, the bandwidth metric is what people are comparing.
"Appcore has been around since January 2008. We exclusively built clouds for service providers. We've been working with CloudStack since about that same time and our software sits on top of CloudStack," stated Jeff Tegethoff, CEO of Appcore, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group