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All for the Want of a Global Load Balancer
Thoughts on the AWS / Netflix Christmas Eve Elastic Load Balancer Event

Christmas Eve and the AWS/Netflix outage to me aren't so much about whether or not the Cloud is viable or scary or dangerous. Rather, the event resonated with users across the United States because the Cloud delivers so much utility to each of us. And regardless of who was at fault -- Netflix or Amazon Web Services, the event made it clear that there's no going back and that the Cloud has quickly become a part of our culture and our everyday lives. This is significant because while the Internet itself is a technology consumers have grown to love, Cloud is a way of delivering service that makes a service like Netflix streaming possible, and at a measly $8 bucks a month. The Netflix business model of delivering outsize utility for a low price point makes the business of streaming video all the more difficult. HBO, Cinemax, and the networks for me are unusable. I sense something beyond just making money remains in play at Netflix. Somewhere in that organization seems to beat a heart that quickens for humanity.


While much is made of the sparsity of the Netflix streaming catalog, keep in mind that streaming is the disruptor's second act. The Wicked Witch, aka Blockbuster is dead, I think in part because each of us desired a little bit of payback for all the times we returned videos late and were charged outrageous fees. Rather than punish Netflix Streaming for innovating, and for challenging the iron grip of the legacy media houses, I praise Netflix and personally admire the generous open source contributions Netflix has made to the Cloud Community.

I once tweeted that the value of the code and tools Netflix has shared on GitHub may well be larger than the value of the streaming business as a whole. That may be true for about five minutes. We're at a tipping point in streaming video media similar to that of the music business just before the iPod. Yet each evolution carries forward a little bit of spin from the last disruption. In this iteration all the players know the iPod playbook and so they are trying very very hard to fight the gravity of disruption. Having lost Blockbuster and effective control over the distribution of their content, the old guard hold onto to their catalog stubbornly hoping Netflix will disappear. But we all know how this movie ends. I see a much larger Netflix catalog of content on the horizon and substantial value for consumers. Once the old guard have been disintermediated and a more open, consumer friendly market for content prevails every Christmas will be a little brighter (that's kind of a stretch?). In my opinion what's in play today with respect to old media firms is not so different from the agency model that kept eBook prices artificially high for many consumers.

So what about the Global Load Balancer Already?
Most Cloud Architect and Solution Architects of high availability systems are familiar with Load Balancers. AWS designed a mostly well-intended and useful service around this technology and it's often referred to as the (infamous) ELB (Elastic Load Balancer). Functionally a "classic" load balancer distributes service requests across hosts grouped into a pool of largely identical servers. Spreading requests across multiple servers is a key capability required for the horizontal scale-out favored by Cloud and to a lesser degree Enterprise Architecture.

A Global Load Balancer operates one or more levels above the Local Load Balancer. Similar to a classic DNS server, the Global Load Balancer returns an ip address. Often the IP address is the address of a Local Load Balancer but could be configured to return a public or private ip address. The IP address or VIP returned is determined by the specific solution requirements. Because Global Load Balancer technology stands on the shoulders of a fundamental and ubiquitous technology like DNS, the service can be very resilient if configured that way. If LLB (Local Load Balancer) high-availability solution is designed correctly the Load Balancer monitors the health and responsiveness of a pool of servers and directs requests to nodes of an application. A Global Load Balancer performs a similar function, except at a data center level. A Global Load Balancer can detect when a Local Load Balancer is no longer available, and when this happens can return the ip address of a load balancer or endpoint in another data center anywhere in the world. As it is based on DNS technology the Global Load Balancer is not coupled to a specific network. Moreover, the top-level domain is likely not hosted in any Cloud, and so provides a degree of separation. Further, Global Load Balancers can determine the nearest endpoint for a specific user request, and can return an endpoint closest to a user. Global Load Balancers can be configured to monitor the latency of response times across a pool of endpoints. In times of network failure, the endpoint that is normally "closest" or "lowest latency" frequently becomes a very high latency endpoint. So the ability to monitor latency and to adapt how it responds to requests based on latency, enables a very fine grained capability to direct users around system and network anomalies such as those that continue to plague US-EAST-1.

My observation is simply this: why don't Cloud or Web firms take a lesson from classic availability architecture and use a load balancer to enable endpoints to fail across data centers. For enterprise, why make Cloud an either/or question. And why gamble with the availability of important systems when it's not so difficult (especially if you've figured out the persistence layer) to balance systems across multiple Clouds. Using such an architecture to enable rapid switching of endpoints to other data centers could enable an enterprise to run an application both in the Cloud and in the data center and to balance traffic across them not in the sense of the much hyped "Cloud Bursting" which seems to focus mostly on "bursty capacity" but rather as a strategy for mitigating risk and reducing the correlated risk of running Load Balancers and applications within a single specific Cloud, even in multiple availability zones (as in the case of AWS). Hurricane Sandy in New York City would have been far more disruptive if not for systems built using Global Load Balancers for high availability. While there's no comparison to the complexity of failing over critical, albeit smaller-scale platforms to Netflix, several non-web facing internal applications for which I designed the architecture in 2011-2012 failed over to alternate data centers simply by  changing the endpoint returned by the Global Load Balancer.  In the case of Netflix, the option to migrate all the data was not an option, yet the instances remained healthy while those impacted by the ELB failure received no requests. An alternate strategy for directing traffic, in hindsight, could have made a difference.  It puzzles me to no end why given the extensive focus on Cloud failure modes, the AWS ELB remains a single point of failure for Netflix and many other applications running in AWS whether at modest or extreme scale.

I wonder if Netflix will select an additional Cloud in 2013 and in doing so create some real competition in the Cloud Service Provider space. After such a high profile failure (Christmas Eve, for Christ's Sake), I feel certain the decision has already been made. The impact of such a move would legitimize another Cloud. People who know these things tell me that 80% of Amazon Web Services capacity is in US-EAST-1. To me this suggest Amazon Web Services has fallen victim to it's own success. The nature of Clouds is such that as they grow bigger the network effect driven by the efficiency of locating data and compute capacity as close together as possible becomes overwhelming and the penalty for locating in another region, such as the West Coast, or another Cloud in another data center, becomes higher. While recently AWS has announced some capabilities to make it easier to migrate to the US-WEST-2 (Oregon region, which is priced about the same as US-EAST-1) such capabilities don't really seem to matter.

I spend a great deal of my time learning from web scale best practices such as those co-developed by firms like Netflix, Heroku, Pinterest, Google and redefine what people think they know about distributed computing..  Yet based on the theme of AWS re:invent, and my personal experience in Fortune 500 Cloud, 2012 may not only "not be the end of time and ancient calendars," but 2012 may mark the year when this thinking makes the leap and infects the DNA of Fortune 500 technology. The itchy little problem of Cloud as ready for big business remains the persistent failures, yet the risk of failures in hindsight can be minimized--and using technology commonly used by Enterprise that unlike Oracle RAC clusters and other High Availability technology works just fine in both Cloud and traditional data centers.

Listen closely to what Cloud and web scale practitioners have to teach. Architecture of Cloud applications deviates in ways that will make your database and application engineers pull-out their hair, scream, and storm out meetings (based on what I've seen, except for the hair pulling). For example the application server architecture and scale-out strategy for scaling applications in the Cloud is very different from how most of Fortune 500s do Enterprise Application Server clusters today. And after you fail in the Cloud trying to kick it old school, the enlightenment comes quickly. Yet at the same time, don't get too caught up in the hype and forget everything. The Global Load Balancer commonly used in large enterprise, when deployed effectively, could very well help you build applications which balance the new with the familiar.

Further Reading / Cultural Reception of Cloud

Summary of the December 24, 2012 Amazon ELB Service Event in the US-East Region

Some of the media reception of the events. I find the coverage to be grossly inaccurate, yet it's part of the cultural reception of the Cloud, so I've included some links:

‘The Cloud’ Challenges Amazon http://nyti.ms/ZBXT86

Read the original blog entry...

About Brian McCallion
Brian McCallion, founder of New York City-based consultancy Bronze Drum focuses on the unique challenges of Public Cloud adoption in the Fortune 500. Forged along the fault line of Corporate IT and line of business meet, Brian successfully delivers successful enterprise public cloud solutions that matter to the business. In 2011, while the Cloud was just a gleam in the eye of most Fortune 500 firms Brian designed and proved the often referenced hybrid cloud architecture that enabled McGraw-Hill Education to scale the web and application layer of its $160M revenue, 2M user higher education platform in Amazon Web Services. Brian recently designed and delivered the JD Power and Associates strategic customer facing Next Generation Content Platform, an Alfresco Content Management solution supported by a substantial data warehouse and data mart running in AWS and a batch job that processes over 500M records daily in RDS Oracle.”

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Latest Blog Posts
Amazon is indisputably the biggest name in cloud service providers. They have built up a strong market presence primarily on the argument that access to cheap compute and storage resources is attractive to companies looking to shed IT costs as they move from on-premises solutions to the cloud. But after the initial push for cheap resources, how will this market develop? Amazon has cut prices to their cloud offering more than 40 times since introducing the service in 2006. The way this gets translated in press circles is that cloud services pricing is approaching some floor. But is that true?
When it comes to cloud storage services, the options are plentiful. For personal or business use, cloud storage has quickly become a vital element of saving important information, whether they be company files, personal photos, or documents. In fact, many businesses plan out strategies that largely depend on the cloud services they use. With that in mind, the choice of cloud storage provider has become an immensely important one. Many different choices exist, some offered by large corporations while others comes from startups. To differentiate what service is best for you, it's best to focus on the features each one offers. Not every cloud storage service is built the same, so a careful examination is in order.
It's hard to miss the world of opportunities that data collection and analysis have opened up. But how can you avoid having information overload? It takes a lot of will power, in our data obsessed world to say "too much!" However, there are many ways where too much information is destroying productivity, and actually causing bad decision making, not good. But it is hard to avoid the world of opportunities that has been opened in data collection and analysis. So how do you balance the two? The first step is to understand there is a big difference between data collection, and it's utilization. While it seems subtle, the difference is key, and utilization is where many make mistakes.
Senior executives at large multinational enterprises are already demanding that their CIO has a plan in place to ensure that they can effectively procure public and private cloud services for their organization. In smaller companies, some IT managers are now expected to acquire the knowledge and skills to perform a similar role. Are they prepared? To find out, let's review a current IT resource assessment.
Over the past couple of days Platform-as-a-Service (PaaS) has taken some hard knocks in the press. See here and here. PaaS has always had a hard life. It’s typical middle child syndrome. It’s older sibling SaaS is very mature and is growing considerably everyday thanks to the adoption by line-of-business leaders. It’s younger sibling, IaaS, gets all the attention from the uber geeks who prefer to manage everything themselves. Poor PaaS is left trying to wring out an identity for itself; some unique value that users can grasp onto. Unfortunately, the support PaaS needs to come into its own is hard to come by these days.
We (as in the industry at large) don't talk enough about applying architectural best practices with respect to emerging API and software-defined models of networking. But we should. That's because as we continue down the path that continues to software-define the network, using APIs and software development methodologies to simplify and speed the provisioning of network services, the more we run into if not rules, then best practices, that should be considered before we willy nilly start integrating all the network things.
The keys to the digital kingdom are credentials. In no industry is this more true (and ultimately more damaging) than financial services. The sophistication of the attacks used to gather those credentials and thwart the increasingly complex authentication process that guards financial transactions is sometimes staggering. That's because they require not just stealth but coordination across multiple touch points in the transaction process.

When you plan your migration to the cloud, and the cloud security best practices to secure it, there is no need to reinvent the wheel.  Here is some advice from the Fortune 500. Use these tips to learn from others’ successes and to avoid their failures – maybe their companies can afford “valuable” learning lessons, […]

The post Cloud Security Best Practices of the Fortune 500 appeared first on Porticor Cloud Security.

The global village, mobile devices, online marketplaces, social networks, and on-demand entertainment all have a part to play. People all over the world are increasing the time they spend in the virtual world. They’re buying, selling, sharing, studying, developing apps, hanging out in social networks, and starting to use digital currencies that bypass traditional banking. Alongside these community-driven ideas, we are also seeing enormous change in business to business relationships. Cloud computing enables any size business to obtain and manage big-business manufacturing, warehousing, marketing, data analytics, enterprise applications and global spread. Supply chains are radically altered: a business of any size can buy, produce and sell globally, and leverage vertically and horizontally integrated supply chains.

#SDAS #IAM #IoT #Mobile The new requirements for app delivery include a focus on hyperscaling access to applications.

A plurality (48%) of enterprises deliver between 1 and 500 applications to consumers and employees. A somewhat surprising 21% deliver more than 1000 applications every day*.

Consider, now, the possible combinations (or is it permutations, I always mix those two up) that can be formed along with the increasing number of devices/connections per consumer and employee (predicted to hit 5 per individual by 2017 by Cisco). Oh, and don't forget to consider the potential impact from the Internet of Things. Things that need access to applications and data controlled by corporate access policies.

As you've probably already surmised, traditional access control technology isn't going to scale well in the face of that many potential entry points into the organization. In many cases, even modern access control solutions aren't going to scale - operationally or ...

The Internet has changed the way businesses are constructed: vertical integrations and home-grown systems are being steadily replaced by off-the-shelf solutions, SaaS integrations, and web-based workflows. Documents are no longer stored on a file server halfheartedly maintained by your IT department, they’re centralized in a document-storage site like Dropbox or Box.com. Productivity software is no longer something that lives on your desktop computer in your office, but rather on the cloud using Google Drive or Office365.
The problem with web application performance is directly related to the increasing page size and number of objects comprising pages today. Increasing corporate bandwidth (the pipe between the Internet and the organization) doesn't generally help. The law of diminishing returns is at work; at some point more bandwidth (like more hardware) just isn't enough because the problem isn't in how fast bits are traveling, but how many times bits are traversing the network.
It was great catching up with Brian at VMworld, even if it was in the Tea Garden.  We go back a ways.  This 6 minute video clip discusses who will win the cloud wars and how CloudVelox differentiates from a dozen or so early cloud migration and DR tools.  
Public cloud computing is surging forward into healthcare, finance, and utilities. Popular cloud based implementations run the gamut from big data analysis to customer service applications, and everything in between. As more and more sensitive data processing is done in the cloud, encryption of data has become the obvious best practice. Google Compute Engine has provided data encryption for some time; and in a recent interview, AWS’s CTO said they’d like all data, or at least all sensitive business data, to be always encrypted

Significant money is at stake and in need of protection in the Payment Card Industry (PCI). The global payment card industry covers several sectors: banks and financial institutions (acquirers), issuers, processors, service providers, merchants carrying out transactions online and via point of sale terminals in bricks and mortar stores, large and small. PCI Security The […]

The post PCI-DSS Encryption Requirements appeared first on Porticor Cloud Security.

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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group