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Big Data Predictions for 2013
Which Big Data market segments will grow the fastest in 2013?

My prediction for 2013 is that competitive advantage will translate into enterprises using sophisticated Big Data analytics to create a new breed of applications - Intelligent Applications.

"It's more than just insights from MapReduce", a CIO from a fortune 100 told me, "It's about using data to make our customer touch points more engaging, more interactive, more intelligent."

So when you hear about "Big Data solutions," you need to translate that into a new category of "Intelligent Applications." At the end of the day, it's not about people pouring through petabytes of data. It's actually about how one turns the data into revenue (or profits).

This means that you MUST:

  1. Start with the business problem first (preferably one with revenue upside versus cost savings)
  2. Determine which data elements you can leverage AFTER #1
  3. Define an analytical three-tier architecture (as shown above)

Which Big Data market segments will grow the fastest in 2013?
Morgan Stanley named the top ten as follows:

  1. Healthcare
  2. Entertainment
  3. Com/Media
  4. Manufacturing
  5. Financial
  6. Business Services
  7. Transportation
  8. Web Tech
  9. Distribution
  10. Engineering

Many have predicted which Industry is the most attractive (see McKinsey's Quarterly for another). I personally like Ad-Tech and Financial Services for verticals....followed by Information Management , Health (if you can partner to speed up sales cycles), and Communications.

But what about market segments by technology?

I predict, as shown above, that Data Analytics as a Service (or also referred to as Big Data as a Service (BDaaS)) will have the highest growth (obviously building from a small base in revenue given its level of maturity). Business Intelligence as a Service is the next high-growth segment, given the need for easier ways to present and visualize data, followed by Logging as a Service.

But don't take my word for this....my data comes from prominent research organizations. I'm just compiling and presenting their data in a slightly new way.

What challenges will end-user organizations struggle with the most in 2013?
End-users will continue to struggle with making sense out of the many technologies available. Is it EMC Greenplum connected to EMC Hadoop? Is it Cloudera Impala + Hadoop? Is it AsterData + Hortonworks? Is it MapR Hbase + HDFS? I think one thing is definite....you have lots of options.

The biggest problem will be whether they are actually satisfying the needs of the business problem. Here are my leading predictions for end-user organizations:

  1. End users just want to solve problems, but will continue to fight IT over who owns the platform powering their much-needed data-driven applications
  2. Ultimately, end-users will be forced to chase "shinny objects" because IT groups will persuade them to wait for the "technology bake-offs" around the Big Data platform soon to be launched (24 months from now)
  3. In the end, many organizations will fail at creating value from Big Data due to a lack of focus on business problems, time-to-market, and in some cases the wrong technology choice

What are some of the key technologies that will dominate the Big Data market in 2013?

So many equate Big Data with Hadoop. But as you begin to see with announcements like Impala from Cloudera, it's more than just Hadoop. It's about servicing all the application response time requirements. It's about volume, velocity, and variety but also time-to-value with your data analytics.

My prediction for 2013 is that you will need the following technology components:

  • Real-time stream processing
  • Ad-hoc analytics (see NoSQL and NewSQL data stores)
  • Batch Analytics

Not one, but all three!

What steps can customers take to maximize competitive advantage with Big Data in 2013?
Competitive advantage is ALL about time-to-market. I have no doubt that every Global 2000 company will launch their Big Data initiatives in 2013. The question is when they will turn those initiatives into additional revenue...how long will it take from the time that they hire Accenture, CSC, Capgemini, IBM or the like to implement their Big Data strategies, to launching an intelligent application?

My prediction for 2013:

Cloud will become a large part of big data deployment - established by a new cloud ecosystem.

This will be driven by the need for time-to-market and ultimately, competitive advantage. Cloud usually lags any disruption made behind the firewall....by at least 12 months. In the case of Big Data, the launch of Apache 1.0 in December of 2011 basically makes 2013 the year for Cloud-based Big Data.

That being said, large volumes of data, privacy and public cloud are not usually mentioned in the same paragraph by IT in a Global 2000 enterprise. That's why we're going to see elastic big data clouds behind the firewall and within trusted third party data center providers.

Related posts:

Era of Analytic Applications - Part 1

Era of Analytic Applications - Part 2

Big Data's Fourth Dimension - Time

Enterprise Big Data Cloud

New Cloud Ecosystem

The Data Era - Moving from 1.0 to 2.0

Read the original blog entry...

About Jim Kaskade
Jim Kaskade is Vice President and General Manager, Big Data & Analytics, at CSC. Prior to that he was CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


@CloudExpo Stories
Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure. In his session at 16th Cloud Expo, Manoj Khabe, Innovative Solution-Focused Transformation Leader at Vicom Computer Services, Inc., will show how to replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB that’s tightly integrated with an event and incident management platform. Learn how to expand the scope of operations management to service management. He will al...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
Software Development Solution category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. "We are honored to be recognized as a leader in the software development industry by the Stevie Awards judges," said Steve Brodie, CEO of Electric Cloud. "We introduced ElectricFlow and our Deploy app...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal S...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
T-Mobile has been transforming the wireless industry with its “Uncarrier” initiatives. Today as T-Mobile’s IT organization works to transform itself in a like manner, technical foundations built over the last couple of years are now key to their drive for more Agile delivery practices. In his session at DevOps Summit, Martin Krienke, Sr Development Manager at T-Mobile, will discuss where they started their Continuous Delivery journey, where they are today, and where they are going in an effort ...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud - not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, discussed the six key steps to justify and execute your MCA cloud migration.
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
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... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
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Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
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We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
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@CloudExpo Blogs
Virtualization is everywhere. Enormous and highly profitable companies have been built on nothing but virtualization. And nowhere has virtualization made more of an impact than in Cloud Computing, the rampant and unprecedented adoption of which has been the direct result of the wide availability of virtualization software and techniques that enabled it. But does the cloud actually require virtualization?
I read an insightful article this morning from Bernard Golden on DZone discussing the DevOps conundrum facing many enterprises today – is it better to build your own DevOps tools or go commercial? For Golden, the question arose from his observations at a number of DevOps Days events he has attended, where typically the audience is composed of startup professionals: “I have to say, though, that a typical feature of most presentations is a recitation of the various open source products and components and how they integrated them to implement their solution. In a word, how they created their ho...
In the first four parts of this series I presented an introduction to microservices along with a handful of emerging microservices patterns, and a discussion of some of the downsides and challenges to using microservices. The most recent installment of this series looked at ten ways that PaaS facilitates microservices development and adoption. In this post I’ll cover some words of wisdom, advice intended for individuals, teams, and organizations considering a move to microservices. I've gleaned this advice from the various articles and meetups mentioned above, from dozens of discussions with ...
The Internet of Things is already changing the way we track fitness, manage our homes, and drive our cars. But while there is considerable discussion around how we securely provision our devices and who will have access to the data they capture, an important topic no one seems to be talking much about is the de-provisioning of smart objects. What happens when I ditch my Fitbit, trade in my connected car, or sell my house with its Nest thermostat, smart fridge and next-generation home security system? How do I manage to remove these smart devices from my life and make sure that no one has acces...
Many people recognize DevOps as an enormous benefit – faster application deployment, automated toolchains, support of more granular updates, better cooperation across groups. However, less appreciated is the journey enterprise IT groups need to make to achieve this outcome. The plain fact is that established IT processes reflect a very different set of goals: stability, infrequent change, hands-on administration, and alignment with ITIL. So how does an enterprise IT organization implement change to achieve DevOps outcomes? Bernard Golden sat down with Andi Mann, VP in the Office of Strategic...
Software is eating the world. Everywhere you look there's an app for that. And I'm talking everywhere - including places and activities that maybe there shouldn't be an app for. No, I won't detail which those are. The Internet is your playground, I'm sure you can find examples. The point is that software is eating not just the world of consumers, but the world of IT. While most folks take this statement to mean that everything in IT is becoming software and the end of hardware is near, that's not really what it's saying. There has to be hardware somewhere, after all. Compute and network ...
Do you think development teams really update those BMC Remedy tickets with all the changes contained in a release? They don't. Most of them just "check the box" and move on. They rose a Risk Level that won't raise questions from the Change Control managers and they work around the checks and balances. The alternative is to stop and wait for a department that still thinks releases are rare events. When a release happens every day there's just not enough time for people to attend CAB meetings and file never-ending streams of CR tickets. Change control can't keep up with development. To ...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming onto the cloud hosting scene over 10 years ago. So, what has changed? In his session at 16th Cloud E...
DoubleDown Interactive, a provider of online free-to-play casino games, needs to process huge amounts of streaming event data from their games and make that data rapidly available to data scientists and analysts. Hear how Amazon S3 and Snowflake’s Elastic Data Warehouse have made it possible for DoubleDown to deploy a reliable, scalable data architecture for their analytics needs. You’ll learn how Amazon S3 and Snowflake technology help address key challenges in building data pipelines and processing data and how DoubleDown combines Amazon Kinesis, S3, and Snowflake to ingest, store, and proc...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies – speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating the organization can lead to inconsistent masking and exposure of sensitive data.
It was recently revealed that Linux-powered drones were released which has unveiled a new frontier for open source software. Drone control, once limited to proprietary software, has now entered the open source realm. This opens up new possibilities of more flexible platforms for many Internet-connected objects as well as sparking conversation among the open source community about its potential relationship with the Internet of Things (IoT). Open source software has allowed drone builders and programmers to create a platform using a free open source software development kit. In some cases, i...
In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, IoT_Microservices Power PanelEvangelist for F5 Networks; and Troy Topnik, ActiveState’s Technical Product Manager; will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, yo...
The launch of the Shopify IPO on the NYSE is a leap forward and a testimony tothe high quality of the Canadian technology sector. In its first trading day, Shopify was oversubscribed by 51% As a solution-focused company, for us it’s a day of pride and tribulations to see a fellow technology company launching a successful IPO on one of the world’s greatest trading desks, Shopify, that started with humble beginnings, is one of the latest IPO’s to hit the market that is both tech, and Canadian. As a Canadian company Shopifys IPO success is a testimony to Canada being a breeding ground for world-...
This is the final installment of the six-part series Microservices and PaaS. It seems like forever since I attended Adrian Cockroft's meetup focusing on microservices. It's actually only been a couple of months, but much has happened since then: countless articles, meetups, and conference sessions focusing on microservices have been delivered, many meetings and design efforts at companies moving towards a microservices-based approach have been endured, and five installments of this blog series have been written. There's no doubt that microservices, like containerization and DevOps, is a tren...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are talking about microservices instead, let’s switch out the terminology.
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group