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The Human Face of Big Data, a Book Review
Big Data is a big topic with a lot of diversity

My copy of the new book The Human Face of Big Data created by Rick Smolan and Jennifer Erwitt arrived yesterday compliments of EMC (the lead sponsor). In addition to EMC, the other sponsors of the book are Cisco, VMware, FedEx, Originate and Tableau software.

To say this is a big book would be an understatement, then again, big data is a big topic with a lot of diversity if you open your eyes and think in a pragmatic way, which once you open and see the pages you will see. This is physically a big book (11x 14 inches) with lots of pictures, texts, stories, factoids and thought stimulating information of the many facets and dimensions of big data across 224 pages.

Image of the Human Face of Big Data Book

While Big Data as a buzzword and industry topic theme might be new, along with some of the related technologies, techniques and focus areas, other as aspects have been around for some time. Big data means many things to various people depending on their focus or areas of interest ranging from analytics to images, videos and other big files. A common theme is the fact that there is no such thing as an information or data recession, and that people and data are living longer, getting larger, and we are all addicted to information for various reasons.

Big data needs to be protected and preserved as it has value, or its value can increase over time as new ways to leverage it are discovered which also leads to changing data access and life cycle patterns. With many faces, facets and areas of interests applying to various spheres of influence, big data is not limited to programmatic, scientific, analytical or research, yet there are many current and use cases in those areas.

Big data is not limited to videos for security surveillance, entertainment, telemetry, audio, social media, energy exploration, geosciences, seismic, forecasting or simulation, yet those have been areas of focus for years. Some big data files or objects are millions of bytes (MBytes), billion of bytes (GBytes) or trillion of bytes (TBytes) in size that when put into file systems or object repositories, add up to Exabytes (EB - 1000 TBytes) or Zettabytes (ZB - 1000 EBs). Now if you think those numbers are far-fetched, simply look back to when you thought a TByte, GByte let alone a MByte was big or far-fetched future. Remember, there is no such thing as a data or information recession, people and data are living longer and getting larger.

Big data is more than hadoop, map reduce, SAS or other programmatic and analytical focused tool, solution or platform, yet those all have been and will be significant focus areas in the future. This also means big data is more than data warehouse, data mart, data mining, social media and event or activity log processing which also are main parts have continued roles going forward. Just as there are large MByte, GByte or TByte sized files or objects, there are also millions and billions of smaller files, objects or pieces of information that are part of the big data universe.

You can take a narrow, product, platform, tool, process, approach, application, sphere of influence or domain of interest view towards big data, or a pragmatic view of the various faces and facets. Of course you can also spin everything that is not little-data to be big data and that is where some of the BS about big data comes from. Big data is not exclusive to the data scientist, researchers, academia, governments or analysts, yet there are areas of focus where those are important. What this means is that there are other areas of big data that do not need a data science, computer science, mathematical, statistician, Doctoral Phd or other advanced degree or training, in other words big data is for everybody.

Cover image of Human Face of Big Data Book

Back to how big this book is in both physical size, as well as rich content. Note the size of The Human Face of Big Data book in the adjacent image that for comparison purposes has a copy of my last book Cloud and Virtual Data Storage Networking (CRC), along with a 2.5 inch hard disk drive (HDD) and a growler. The Growler is from Lift Bridge Brewery (Stillwater, MN), after all, reading a big book about big data can create the need for a big beer to address a big thirst for information ;).

The Human Face of Big Data is more than a coffee table or picture book as it is full of with information, factoids and perspectives how information and data surround us every day. Check out the image below and note the 2.5 inch HDD sitting on the top right hand corner of the page above the text. Open up a copy of The Human Face of Big Data and you will see examples of how data and information are all around us, and our dependence upon it.

A look inside the book The Humand Face of Big Data image

Book Details:
Copyright 2012
Against All Odds Productions
ISBN 978-1-4549-0827-2
Hardcover 224 pages, 11 x 0.9 x 14 inches
4.8 pounds, English

There is also an applet to view related videos and images found in the book at HumanFaceofBigData.com/viewer in addition to other material on the companion site www.HumanFacesofBigData.com.

Get your copy of The Human Face of Big Data at Amazon.com by clicking here or at other venues including by clicking on the following image (Amazon.com).

Some added and related material:
Little data, big data and very big data (VBD) or big BS?
How many degrees separate you and your information?
Hardware, Software, what about Valueware?
Changing Lifecycles and Data Footprint Reduction (Data doesnt have to lose value over time)
Garbage data in, garbage information out, big data or big garbage?
Industry adoption vs. industry deployment, is there a difference?
Is There a Data and I/O Activity Recession?
Industry trend: People plus data are aging and living longer
Supporting IT growth demand during economic uncertain times
No Such Thing as an Information Recession

For those who can see big data in a broad and pragmatic way, perhaps using the visualization aspect this book brings forth the idea that there are and will be many opportunities. Then again for those who have a narrow or specific view of what is or is not big data, there is so much of it around and various types along with focus areas you too will see some benefits.

Do you want to play in or be part of a big data puddle, pond, or lake, or sail and explore the oceans of big data and all the different aspects found in, under and around those bigger broader bodies of water.

Bottom line, this is a great book and read regardless of if you are involved with data and information related topics or themes, the format and design lend itself to any audience. Broaden your horizons, open your eyes, ears and thinking to the many facets and faces of big data that are all around us by getting your copy of The Human Face of Big Data (Click here to go to Amazon for your copy) book.

Ok, nuff said.

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Cheers Gs

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
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There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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@CloudExpo Blogs
If you're part of the decision making process in how to get started with Big Data then you've probably already discovered that open source Apache Hadoop has a big lead. You also know that unless you've got a particularly deep NoSQL team or want to write your own proprietary code that the free open source version of Hadoop is not for the great majority of businesses. You want the benefits of open source but with some support and some capabilities that tie the open source components together in an enterprise quality database system. You want a Hadoop Distribution.
In Part I of this blog I explained which metrics on the Web Server, App Server and Host allow me to figure out how healthy the system and application environment is: Busy vs. Idle Threads, Throughput, CPU, Memory, etc. In Part 2, I focus on the set of metrics captured from within the application server (#Exceptions, Errors, etc.) as well as the interaction with the database (connection pools, roundtrips to database, amount of data loaded, etc.). Most of the screenshots shown in this blog comes from real performance data shared from our Dynatrace Free Trial users that leveraged my Share Your P...
“Solr or Elasticsearch?”…well, at least that is the common question I hear from Sematext’s consulting services clients and prospects. Which one is better, Solr or Elasticsearch? Which one is faster? Which one scales better? Which one can do X, and Y, and Z? Which one is easier to manage? Which one should we use? Which one do you recommend? etc., etc. These are all great questions, though not always with clear and definite, universally applicable answers. So which one do we recommend you use? How do you choose in the end? Well, let me share how I see Solr and Elasticsearch past, pres...
With Dell’s acquisition of Quest and all the IT reorganization that followed, it is actually not that easy to find these two popular free PowerShell tools any longer. So here are the links that work today (January 30, 2015)
As the pace of development and business continues to scale, teams need an agile and collaborative work environment to succeed. Moving to a DevOps model is a critical part of setting your engineering teams up to succeed, but making the transition can be challenging for many companies. DevOps is a movement in the software world that focuses on collaboration between developers and operations, customer empathy and infrastructure automation. In traditional models, developers write code and then hand it to operations teams to deploy and and run in a production environment. This often leads to a la...
It’s been only a handful of months since my fellow Forbes pundits Mike Kavis and Ben Kepes bemoaned cloud provider Rackspace’s troubles competing in the cutthroat public cloud marketplace. “Companies like Rackspace simply cannot compete,” opined Kavis in July 2014. Back in May, Kepes snarkily pointed out that “Rackspace has long been something of a bridesmaid,” as they unsuccessfully explored selling themselves to the highest bidder. Yet, just as reports of Mark Twain’s death were exaggerated – or perhaps Monty Python’s “not dead yet”? – just so with San Antonio-based Rackspace Hosting, Inc. I...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AWS was in the premier position having had a head start of more than 4 years in the cloud related business. The lowering of prices by Microsoft; a new CEO; an emphasized bet on the cloud have all contributed to Microsoft Azure's adoption by the enterprises. One of the reasons for this being the better tooling; the variety of applications and services; and not-for-Windows only shift have all contributed. Microsoft brought in a lot of enhancements that should prove this advantage Microsoft has gained further. The storage options with SSDs and the rapid, multifaceted updates to its Azure cloud...
After reading Sean Michael Kerner’s article in Enterprise Networking Planet earlier this month, I thought I’d add a few thoughts of my own to what he wrote. He discusses SDN and IPv6. Here’s my take on Software Defined Networking (SDN) in 2015: Given the ongoing hype and the range of benefits its proponents extol, I expect to see a continued increase in interest and evaluation of SDN. However with the ongoing battle between the major SDN vendors (OpenFlow, Cisco ACI, VMware NSX, Contrail, etc.) and the fear of ‘backing the wrong horse’, the lack of proven, mature enterprise deployments ...
Recently, Forrester analyst Rick Holland brought up the point of quality vs. quantity when it comes to threat indicators. We agree, the focus should never be on the quantity of data, it should be on the quality of data. So the question becomes, where and how can you gather or make sense of this quality threat intelligence?
There’s no denying we’re in the midst of a cloud craze – but, behind all the hype, is cloud adoption really imperative? How much of the cloud buzz is fabrications of possible benefits, and how much of it is reality? To decipher what’s true and what’s false, I’ve put together a list of five reasons why cloud adoption is important, based on the facts. Freedom from responsibility and costs. Yes, when you move services to a cloud provider, you immediately relinquish some control. However, you instantly free yourself from the cost of hardware and server management, and gain back the time (or manpo...
"Appcore has been around since January 2008. We exclusively built clouds for service providers. We've been working with CloudStack since about that same time and our software sits on top of CloudStack," stated Jeff Tegethoff, CEO of Appcore, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Some of the network gear vendors cast a wary look at network management vendors, particularly those who do continual, automatic discovery of the network inventory and connectivity. Why? We know what’s actually out there, and what’s actually being used. We had one customer in the insurance industry who was due to renew their maintenance agreement with a large, well-known network gear vendor. The typical scenario was to be handed a spreadsheet by the salesperson, listing the serial numbers of the network devices they had purchased, together with a summary of maintenance charges.
Cloud-based document storage has become surprisingly inexpensive over the years, with some providers offering storage for less than one cent per terrabyte, and in many cases free accounts with 10 or 20 Gigs of storage space on the cloud. I would agree that free storage is actually convenient when it comes to being able to upload documents, data, files photos and a bunch of other stuff to the cloud and downloading it where you want, when you want. Things are looking pretty positive for the consumer. Life is good!
As we enter 2015, it is time to dust off the crystal ball once again for our annual predictions forecast. The parade of new technology innovations and breakthroughs is unfolding across many fronts. In some cases the convergence of technologies themselves provides the breakthrough. The cloud, Internet of Things, mobile platforms, social media, Big Data and analytics, vertical-specific marketplaces and even wearables all have a part to play to transform industry and society and shape the new global economy.
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group