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Congratulations Imation and Nexsan
Are there any independent storage vendors left?

Last week Imation, the company that is known for making CDs, DVDs, magnetic tape and in the past floppy disk (diskettes), bought Nexsan, a company known for the SATA and SAS storage products.

Imation also (or should be) owns the TDK and Memorex names (remember is it real or is it Memorex? If not Google it). They also have had for several years removable hard disk drive (RHDD) products including the Odyssey (I am in the process of retiring mine), as well as partnership with the former ProStor for RDX and having acquired some of the assets of ProStor namely their RDX based InifiVault storage appliance. Imation has also been involved in some other things including USB and other forms of flash-based solid state devices (SSD), as well as a couple of years (2007) they launched cloud backup with DataGuard before cloud backup had become a popular buzzword topic.

Imation has also divested parts of its business over past several years including some medical related (X-ray stuff) to Kodak who occupies part of the headquarter building in Oakdale MN, or at least last time I looked when driving by there on way from the airport. They also divested their SAN lab with some of the staff going to Glasshouse and other pieces going to Lion bridge (an independent test lab company). Beyond traditional of data protection, backup/restore and archiving media or mediums from consumer to large-scale enterprise, Imation has also been involved in other areas involving recording. Imation also has done some other recent acquisitions around dedupe (Nine Technologies).

For its part, Nexsan has extended their portfolio from SATA and SAS products, AutoMaid Intelligent Power Management (IPM) which gives benefits of variable power and performance without the penalties of first generation MAID type products. Read more about IPM and related themes here, here and here. Nexsan also supports NAS and iSCSI solutions in addition to their archive and content or object storage focused Assureon product they bought a few years ago.

This is a good acquisition for both companies as it gives Imation a new set of products to sell into their existing accounts and channels. It also can leverage Nexsan's channel and solution selling skills giving them (Nexsan) a bigger brand and large parent for credibility (not that they did not have that in the past).

Here are is a link to a piece done by Dave Raffo that includes some comments and perspectives from me. To say that the synergy here is about archiving or selling SSD or storage would be too easy and miss a bigger potential. That potential is Imation has been in the business of selling consumable accessories for protecting and preserving data. Notice I said consumable accessories which in the past has meant manufacturing consumable media (e.g. Floppy disks or discs, CD, DVDs, magnetic tapes) as well as partnering around flash and HDDs.

In many environments from small to large to super-sized cloud and service providers, some types of storage systems including some of those that Nexsan sells can be considered a consumable media or medium taking over the role that tape, CDs or DVDs have been used in the pat. Instead of using tape or CDs or DVDs to protect the HDDs and SSDs based data, HDD based solutions are being used for disk-to-disk (D2D) protection (part of modernizing data protection). D2D is being done as appliances, or in conjunction with cloud and object storage system software stacks such as OpenStack swift, Basho Riak CS, CloudStack, Cleversafe, Ceph, Caringo and a list of others, in addition to appliances such as EMC ATMOS among others than can support 3rd party storage device as consumable mediums. Keep in mind that there is no such thing as a data or information recession, and people and data are living longer and getting larger, both for big data and little data.

The big if in this acquisition which IMHO is a fair price for both parties based on realistic valuations is if they can collective execute on it. This means that Imation and Nexsan need to leverage each other's strengths, address any weakness, close gaps and expand into each other's markets, channels and sell the entire portfolio as opposed to becoming singular focused on a particular area tool or technology. If Imation can execute on this and Nexsan leverages their new parent, the result should be moving from the roughly $85M USD sales to $100M+ then $125M then $150M and so forth over the next couple of years.

Even if Imation keeps maintains revenues or a slight increase, which would also be a good deal for them, granted the industry pundits may not agree, so let us see where this is in a few years. However if Imation can grow the Nexsan business, then it would become a very good deal. Thus, IMHO the price valuation for the deal has the risk built into, something like when NetApp bought the Engenio business unit from LSI back in 2011 for about $480M USD. At that time, Engenio was doing about $705M USD in revenue and seen by many industry pundits as being on the decline, thus a lower valuation. For its part, NetApp, has been executing maintaining the revenue of that business unit with some expansion, thus their execution so far is being rewarding for taking the risk.

Let us see if Imation can do the same thing.

Now, does that mean that Nexsan was the last of the independent storage vendors left?

Hardly, after all there is still Xiotech, excuse me, Xio as they changed their name as part of a repackaging, relaunch and downsizing. There is DotHill who supplies partners such HP, or Dothills former partner supplier InfoTrend. If you are an Apple fan then you might know about Promise, if not, you should. Lets not forget about Data Direct Networks (DDN) that is still independent and at around $200M (give or take several million) in revenue, are very much still around.

How about Xyratex, sure they make the enclosures and appliances that many others use in their solutions, however they also have a storage solutions business focused on scale out, clustered and grid NAS based on Lustre. There are some others that I am drawing a blank on now (if you read this and are one of them, chime in) in addition to all the new or current generation of startups (you can chime in as well to let people know who you are to be bought).

There is still consolidation taking place, both of smaller vendors by mid-sized vendors, mid-sized vendors by big vendors, big vendors by mega vendors, and startups by established.

Again congratulations to both Imation and Nexsan, let us see who or what is next on the 2013 mergers and acquisition list, as well as who will join the where are they now club.

Disclosure: Nexsan has been a StorageIO client in the past; however, Imation has not been a client, although they have bought me lunch before here in the Stillwater, MN area.

With Imation having their own brand name and identity, not to mention TDK and Memorex, now I have to wonder will Nexsan be real or Memorex or something else? ;)

Ok, nuff said.

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
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Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
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Director of Marketing, UnivaUD
 
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@CloudExpo Blogs
DevOps Summit at Cloud Expo 2014 Silicon Valley was a terrific event for us. The Qubell booth was crowded on all three days. We ran demos every 30 minutes with folks lining up to get a seat and usually standing around. It was great to meet and talk to over 500 people! My keynote was well received and so was Stan's joint presentation with RingCentral on Devops for BigData. I also participated in two Power Panels – ‘Women in Technology’ and ‘Why DevOps Is Even More Important than You Think,’ both featuring brilliant colleagues and moderators and it was a blast to be a part of.
Software-defined architectures are critical for achieving the right mix of efficiency and scale needed to meet the challenges that will come with the Internet of Things If you've been living under a rock (or rack in the data center) you might not have noticed the explosive growth of technologies and architectures designed to address emerging challenges with scaling data centers. Whether considering the operational aspects (devops) or technical components (SDN, SDDC, Cloud), software-defined architectures are the future enabler of business, fueled by the increasing demand for applications.
"The year ahead brings accelerated disruption, as those technologies which we spoke about last year as being emergent -- have now begun to evolve to practical application," stated Puneet Gupta, Brillio's Chief Technology Officer. "We are seeing the industry's rapid adoption of next-generation platforms and services centered on cloud, mobility, big data and the Internet of Things. As our customers continue to leverage technology for digital transformation, Brillio looks towards 2015 as the year we push the limits of where technology can go -- as a way to bridge the gap between existing and new ...
This past week the Appcore team got the opportunity to attend one of the industry’s leading cloud events, Cloud Expo in Santa Clara, CA. We spent a lot of time interacting with attendees at the exhibit portion of the event. As a software company with a sole commitment to CloudStack, we heard a lot of questions around the debate between CloudStack and OpenStack. “Do you support OpenStack?” “Why do you only support CloudStack?” “Do you plan to integrate OpenStack into your multi-cloud solution?” We can all agree that OpenStack has done a great job branding their product. That isn’t hard to do w...
In the last year, conversations about In-Memory Computing (IMC) have become more and more prevalent in enterprise IT circles, especially with organizations feeling the pressure to process massive quantities of data at the speed that is now being demanded by the Internet. The hype around IMC is justified: tasks that once took hours to execute are streamlined down to seconds by moving the computation and data from disk, directly to RAM. Through this simple adjustment, analytics are happening in real-time, and applications (as well as the development of applications) are working at-pace with this...
The Internet of Things smells like opportunity for everyone. There is no industry that hasn't been touched by the notion of smart "things" enabling convenience or collaboration or control in every aspect of our lives. From healthcare to entertainment, from automotive to financials, the Internet of Things is changing the way we work, live and play. That's the view from the consumer side, from the perspective of someone using the technology made available by . But before that consumer could get their hands on the technology -and the inevitable accompanying "app" that comes with it - the provider...
Usually, it is the task of the system administrator in the organization to make its network stable and reliable. His effective operation requires him to know all the information on network: number of hosts, where they are situated, quality of connections between them, their operation, and many other aspects. If he does not know every small detail of the company's network, if he does not have the whole picture in front of his eyes when problems arise, he might fight the symptoms of the problems and not the problems themselves.
When asked how companies can protect themselves, Schmidt says “They need to properly scope encryption [and] use encryption where it is available.” According to another expert, BBC.com writer Paul Rubens, “Even if cloud service providers are infiltrated or compelled to disclose data, for example, whatever is encrypted will remain unreadable to unauthorized viewers as long as enterprises retain control of their encryption keys. Additionally, placing the focus on the data rather than on infrastructure helps ensure that data will remain safe even if hardware vulnerabilities are exploited.”...
Increased Security: Perhaps the most controversial benefit of SDS is that it offers increased security. Hardware enthusiasts will argue that there is nothing stronger than the sticks and bricks of the physical data center and the metal of the hardware devices. But this is not necessarily so. Mathematics, and especially when mathematical proof is available, is more resilient than hardware. And some companies, with limited resources, cannot create the kind of physical security that SDS offers.
I just published a series of 2015 cloud predictions, as have many fellow bloggers.  So to complement these predictions let me offer my 2013 and 2014 predictions, along with 2015.  I’ll let you decide which ones I got right and which ones I missed as we look to 2015: Dec 2012: Top Five Cloud Predictions for 2013 Hybrid […]
I'll explain the difference between two major categories in in-memory computing: In-Memory Database and In-Memory Data Grid. A few months ago, I spoke at the conference where I explained the difference between caching and an in-memory data grid. Today, having realized that many people are also looking to better understand the difference between two major categories in in-memory computing: In-Memory Database and In-Memory Data Grid, I am sharing the succinct version of my thinking on this topic - thanks to a recent analyst call that helped to put everything in place
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
When something as simple as an API can integrate massive amounts of data into, and through, a wide variety of applications, any company can be a digital enterprise. There is a perception that some industries are using technology to innovate, while others languish in antiquated ways of running their business. But in our massively connected age, it’s rare to find examples where technology isn’t making an impact on helping organizations grow and become more efficient. John Deere is one of the world’s largest and most successful manufacturers of agricultural machinery, and it’s not a stretch to s...
The JVM issues vary from Java OutOfMemory Error to JVM Crash. Application developers might be not completely equipped to determine the root cause of the issue, hence DevOps can play a vital role in narrowing down the issue and connecting the right people/team to rectify the problem. Application developers can deploy their applications with success in a staging or QA environment and broadcast that the application is working fine. However, the staging or QA environment is not completely identical with production at - least with respect to load. Due to huge load, the application can behave dif...
Gordon E. Moore's famously predicted tech explosion was prophetic, but it may have hit a snag. While the number of transistors on integrated circuits has doubled approximately every two years since his 1965 paper, the ability to process and transact on data hasn't. We're now ingesting data faster than we can make sense of it, leaving computing at an impasse. Without a new approach, the innovation promised by the combination of big data and internet scale may be like the flying cars we thought we'd see by 2014. Fortunately, this is is not the case, as in-memory computing offers a way to bridge...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group