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EMC VMAX 10K, Looks Like High-End Storage Systems Are Still Alive | Part 2
So what is new with the VMAX 10K?

This is the second in a multi-part series of posts (read first post here) looking at if large enterprise and legacy storage systems are dead, along with what todays EMC VMAX 10K updates mean.

Thus on January 14 2013 it is time for a new EMC Virtual Matrix (VMAX) model 10,000 (10K) storage system. EMC has been promoting their January 14 live virtual event for a while now. January significance is that is when (along with May or June) is when many new systems, solutions or upgrades are made on a staggered basis.

Historically speaking, January and February, along with May and June is when you have seen many of the larger announcements from EMC being made. Case in point, back in February of 2012 VFCache was released, then May (2012) in Las Vegas at EMCworld there were 42 announcements made and others later in the year.

Click here to see images of the car stuffing or click here to watch a video.

Let's not forget back in February of 2012 VFCache was released, and go back to January 2011 there was the record-setting event in New York City complete with 26 people being compressed, deduped, singled instanced, optimized, stacked and tiered into a mini cooper (Coop) automobile (read and view more here).

Now back to the VMAX 10K enhancements

As an example of a company, product family and specific storage system model, still being alive is the VMAX 10K. Although this announcement by EMC is VMAX 10K centric, there is also a new version of the Enginuity software (firmware, storage operating system, valueware) that runs across all VMAX based systems including VMAX 20K and VMAX 40K. Read here, here and here and here to learn more about VMAX and Enginuity systems in general.

Some main themes of this announcement include Tier 1 reliability, availability and serviceability (RAS) storage systems functionality at tier 2 pricing for traditional, virtual and cloud data centers.

Some other themes of this announcement by EMC:

  • Flexible, scalable and resilient with performance to meet dynamic needs
  • Support private, public and hybrid cloud along with federated storage models
  • Simplified decision-making, acquisition, installation and ongoing management
  • Enable traditional, virtual and cloud workloads
  • Complement its siblings VMAX 40K, 20K and SP (Service Provider) models

Note that the VMAX SP is a model configured and optimized for easy self-service and private cloud, storage as a service (SaaS), IT as a Service (ITaaS) and public cloud service providers needing multi-tenant capabilities with service catalogs and associated tools.

So what is new with the VMAX 10K?

It is twice as fast (per EMC performance results) as earlier VMAX 10K by leveraging faster 2.8GHz Intel westmere vs. earlier 2.5GHz westmere processors. In addition to faster cores, there are more, from 4 to 6 on directors, from 8 to 12 on VMAX 10K engines. The PCIe (Gen 2) IO busses remain unchanged as does the RapidIO interconnect. RapidIO used for connecting nodes and engines, while PCIe is used for adapter and device connectivity. Memory stays the same at up to 128GB of global DRAM cache, along with dual virtual matrix interfaces (how the nodes are connected). Note that there is no increase in the amount of DRAM based cache memory in this new VMAX 10K model.

This should prompt the question of for traditional cache centric or dependent for performance storage systems such as VMAX, how much are they now CPU and their associated L1 / L2 cache dependent or effective? Also how much has the Enginuity code under the covers been enhanced to leverage the multiple cores and threads thus shifting from being cache memory dependent processor hungry.

Also new with the updated VMAX 10K include:

  • Support for dense 2.5 inch drives, along with mixed 2.5 inch and 3.5 inch form factor devices with a maximum of 1,560 HDDs. This means support for 2.5 inch 1TB 7,200 RPM SAS HDDs, along with fast SAS HDDs, SLC/MLC and eMLC solid state devices (SSD) also known as electronic flash devices (EFD). Note that with higher density storage configurations, good disk enclosures become more important to counter or prevent the effects of drive vibration, something that leading vendors are paying attention to and so should customers.
  • EMC is also with the VMAX 10K adding support for certain 3rd party racks or cabinets to be used for mounting the product. This means being able to mount the VMAX main system and DAE components into selected cabinets or racks to meet specific customer, colo or other environment needs for increased flexibility.
  • For security, VMAX 10K also supports Data at Rest Encryption or (D@RE) which is implemented within the VMAX platform. All data encrypted on every drive, every drive type (drive independent) within the VMAX platform to avoid performance impacts. AES 256 fixed block encryption with FIPS 140-2 validation (#1610) using embedded or external key management including RSA Key Manager. Note that since the storage system based encryption is done within the VMAX platform or controller, not only is the encrypt / decrypt off-loaded from servers, it also means that any device from SSD to HDD to third-party storage arrays can be encrypted. This is in contrast to drive based approaches such as self encrypting devices (SED) or other full drive encryption approaches. With embedded key management, encryption keys kept and managed within the VMAX system while external mode leverages RSA key management as part of a broader security solution approach.
  • In terms of addressing ease of decision-making and acquisition, EMC has bundled core Enginuity software suite (virtual provisioning, FTS and FLM, DCP (dynamic cache partitioning), host I/O limits, Optimizer/virtual LUN and integrated RecoverPoint splitter). In addition are bundles for optimization (FAST VP, EMC Unisphere for VMAX with heat map and dashboards), availability (TimeFinder for VMAX 10K) and migration (Symmetrix migration suite, Open Replicator, Open Migrator, SRDF/DM, Federated Live Migration). Additional optional software include RecoverPoint CDP, CRR and CLR, Replication Manager, PowerPath, SRDF/S, SRDF/A and SRDF/DM, Storage Configuration Advisor, Open Replicator with Dynamic Mobility and ControlCenter/ProSphere package.

Who needs a VMAX 10K or where can it be used?

As the entry-level model of the VMAX family, certain organizations who are growing and looking for an alternative to traditional mid-range storage systems should be a primary opportunity. Assuming the VMAX 10K can sell at tier-2 prices with a focus of tier-1 reliability, feature functionality, and simplification while allowing their channel partners to make some money, then EMC can have success with this product. The challenge however will be helping their direct and channel partner sales organizations to avoid competing with their own products (e.g. high-end VNX) vs. those of others.

Consolidation of servers with virtualization, along with storage system consolidation to remove complexity in management and costs should be another opportunity with the ability to virtualize third-party storage. I would expect EMC and their channel partners to place the VMAX 10K with its storage virtualization of third-party storage as an alternative to HDS VSP (aka USP/USPV) and the HP XP P9000 (Hitachi based) products, or for block storage needs the NetApp V-Series among others. There could be some scenarios where the VMAX 10K could be positioned as an alternative to the IBM V7000 (SVC based) for virtualizing third-party storage, or for larger environments, some of the software based appliances where there is a scaling with stability (performance, availability, capacity, ease of management, feature functionality) concerns.

Another area where the VMAX 10K could see action which will fly in the face of some industry thinking is for deployment in new and growing managed service providers (MSP), public cloud, and community clouds (private consortiums) looking for an alternative to open source based, or traditional mid-range solutions. Otoh, I cant wait to hear somebody think outside of both the old and new boxes about how a VMAX 10K could be used beyond traditional applications or functionality. For example filling it up with a few SSDs, and then balance with 1TB 2.5 inch SAS HDD and 3.5 inch 3TB (or larger when available) HDDs as an active archive target leveraging the built-in data compression.

How about if EMC were to support cloud optimized HDDs such as the Seagate Constellation Cloud Storage (CS) HDDs that were announced late in 2012 as well as the newer enterprise class HDDs for opening up new markets? Also keep in mind that some of the new 2.5 inch SAS 10,000 (10K) HDDs have the same performance capabilities as traditional 3.5 inch 15,000 (15K) RPM drives in a smaller footprint to help drive and support increased density of performance and capacity with improved energy effectiveness.

How about attaching a VMAX 10K with the right type of cost-effective (aligned to a given scenario) SSD or HDDs or third-party storage to a cluster or grid of servers that are running OpenStack including Swift, CloudStack, Basho Riak CS, Celversafe, Scality, Caringo, Ceph or even EMCs own ATMOS (that supports external storage) for cloud storage or object based storage solutions? Granted that would be thinking outside of the current or new box thinking to move away from RAID based systems in favor or low-cost JBOD storage in servers, however what the heck, let's think in pragmatic ways.

Will EMC be able to open new markets and opportunities by making the VMAX and its Enginuity software platform and functionality more accessible and affordable leveraging the VMAX 10K as well as the VMAX SP? Time will tell, after all, I recall back in the mid to late 90s, and then again several times during the 2000s similar questions or conversations not to mention the demise of the large traditional storage systems.

Continue reading about what else EMC announced on January 14 2013 in addition to VMAX 10K updates here in the next post in this series. Also check out Chucks EMC blog to see what he has to say.

Ok, nuff said for now.

Disclosure: EMC is not a StorageIO client; however, they have been in the past directly and via acquisitions that they have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did get the IX2 that I supposedly won at EMCworld ;) ) that I bought on Amazon.com and indirectly via VMware products that I have, oh, and they did sent me a copy of the new book Human Face of Big Data (read more here).

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Cheers Gs

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo 2013 East Opening Keynote by IBM
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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
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@CloudExpo Blogs
Last week as I was writing Amazon Declares War on VMware, VMware was preparing to announce the acquisition of a pro services team to aid in cloud migration (see coverage in CRN): VMware Acquires Professional Services Firm To Boost Cloud Migration, DevOps Expertise. You can get my thoughts on Amazon’s frontal assault on VMware and […]
In late August, voke, Inc. debuted its “Market Snapshot Report: Virtual and Cloud-Based Labs,” about how companies of all sizes and levels of testing sophistication view, use and benefit from virtual and cloud-based development and testing technologies. The results were pretty amazing―even we were surprised! Among the many benefits the 503 participant companies (50% of which were U.S. based) cited, 53% saw reduced CAPEX (capital expenditures) from the use of virtual and cloud-based labs. Thirty-nine percent said they help eliminate defects prior to production, and 33% said they improve audi...
Using a performance monitoring system that you built yourself? You are not alone!  Many organizations monitor their applications and IT infrastructure with a bolted-together and often incompatible assortment of tools.  With larger organizations this can number to a dozen or more different tools.  Seriously.  Build vs. Buy, Do-It-Yourself (DIY), homegrown, in-house, Not Invented Here (NIH) […]
Fog Computing is a paradigm that extends Cloud computing and services to the edge of the network. Similar to Cloud, Fog provides data, compute, storage, and application services to end-users. With the concept of Fog Computing, where by the network locally analyze the IoT data and take a decision on what data to be passed on to cloud. It's a concept called fog computing. And Cisco makes it possible today with the Cisco IOx platform. Cisco IOx takes the best of Cisco IOS Software capabilities, combines them with compute, storage, and memory at the network edge.
As a marketing executive, I’ve seen my fair share of collateral: overviews, PPTs, ebooks, whitepapers, surveys, Slideshares and product documents. Admittedly, we marketers are often guilty of producing stuff that is heavy on the sell and light on insight and instruction. And while this is great for the occasional comparison shopper, it’s not so hot for many of you who are just getting your feet wet in the recurring revenue waters. Today, we look to change that. For those that want a deeper dive than the usual marketing document provides, we published the No BS Guide to Recurring Revenue Suc...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
AppDynamics role with Cloud Foundry is two-fold. First, as a member of the foundation, we’ll offer our unparalleled performance monitoring and cloud experience to help define the standards for the initiative, dedicating resources and contributing code in the true open-source spirit. Second, we’ll create application performance management solutions for our clients who are adopting the Cloud Foundry PaaS. AppDynamics’ performance credentials for the cloud are impressive. Public, private, or hybrid, we help our customers to realize the full potential of their cloud deployments. Smooth migratio...
This past year has continued to see rising enterprise cloud adoption, and with it efforts from tech giants to control the cloud through price wars. Like most things, the path we’ve taken to this point will certainly impact where the road ahead will lead. If 2014 was the continued battle for cloud infrastructure, 2015 will be the rise of the cloud platform, as enterprises will focus on creating apps and workflows that take advantage of the growing platform options across enterprise needs such as HR, Financial Services and IT. The rise of the platform will bring with it a variety of other chan...
A series of articles written about the new cloud war between Amazon and VMware has attracted plenty of interest, despite being spread across a few media sites andArchimedius. So I thought I would put them together in a single location for easy reference with other blogs that put the conflict within a broader perspective:

By Bob Gourley

The FBI just posted the first official written articulation of why they believe North Korea is linked to the ongoing Sony Hack. As someone who has worked with FBI investigators in the past I have to tell you they do not go public like this unless they have evidence. It is true they have been […]

My bright blue bathing suit had turned pale pink from all the chemicals in the pool and I knew it was only a matter of time before the chlorine ate through the nylon fabric. Once, when I waited too long to replace an old suit, the front of my trunks ripped wide open and the see-through mesh lining underneath left little to the imagination. I did not want to repeat that walk of shame back to the locker room. So I did what millions of shoppers do every day: I signed into Amazon and with a few simple clicks, I found and ordered my favorite suit. And then, because it doesn’t get any easier than...
The next release candidate for 1.11.0 will be out very shortly, but I thought it best to post a brief update on the past week’s work as this week saw a concentrated effort on core optimization. First we took another look at the use of arguments lists throughout the framework and found several more occurrences of it being accessed in an inefficient manner. Depending on the browser, accessing arguments in such a way that causes it to be allocated can be up to 80% slower and so it’s really good to have these all fixed.
Cloud computing is increasingly becoming part of the enterprise IT landscape. In fact, a recent cloud security survey conducted by HP reveals that 70 percent of all respondents say their company is using some form of the cloud. The study also found that cloud penetration jumps to 80 percent for enterprise-size organizations. With such dramatic growth figures, it is no wonder that enterprise companies are carefully reviewing cloud security policies’ implication on cloud data. Here’s another fact from that same survey: While more than half of those using the public cloud are confident that criti...
Sitting through a number of presentations at various cyber conferences recently I’m struck that many enterprises cyber security planning comes down to having ‘the best people’ doing really pretty boring jobs. Jobs like keeping software updated, tracking down holes in the firewalls, waiting for alarms to go off, being fed alerts about out-of-date software: in short lots of controlled firefighting. But it all seems like enterprises are just working harder (and expensively) by throwing more people at the problem – instead of finding new ways of doing their business securely.
There are boggling challenges on the planet, each of them affecting all of us, one way or another. Food. Clean water. Vaccinations. Health care in general. Then those second-level concerns which are also catalysts for the big problems: transportation, communications, finance. There are about 7.2 billion people on the Earth-around a modest 7 gigapeople in computer terms. (This should give one an idea of how big all those magnitudes beyond a gigabyte-terabytes, petabytes, exabytes, and zettabytes--really are.) Trillions of dollars will be required to solve any of the big problems for all t...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group