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EMC VMAX 10K, Looks Like High-End Storage Systems Are Still Alive | Part 2
So what is new with the VMAX 10K?

This is the second in a multi-part series of posts (read first post here) looking at if large enterprise and legacy storage systems are dead, along with what todays EMC VMAX 10K updates mean.

Thus on January 14 2013 it is time for a new EMC Virtual Matrix (VMAX) model 10,000 (10K) storage system. EMC has been promoting their January 14 live virtual event for a while now. January significance is that is when (along with May or June) is when many new systems, solutions or upgrades are made on a staggered basis.

Historically speaking, January and February, along with May and June is when you have seen many of the larger announcements from EMC being made. Case in point, back in February of 2012 VFCache was released, then May (2012) in Las Vegas at EMCworld there were 42 announcements made and others later in the year.

Click here to see images of the car stuffing or click here to watch a video.

Let's not forget back in February of 2012 VFCache was released, and go back to January 2011 there was the record-setting event in New York City complete with 26 people being compressed, deduped, singled instanced, optimized, stacked and tiered into a mini cooper (Coop) automobile (read and view more here).

Now back to the VMAX 10K enhancements

As an example of a company, product family and specific storage system model, still being alive is the VMAX 10K. Although this announcement by EMC is VMAX 10K centric, there is also a new version of the Enginuity software (firmware, storage operating system, valueware) that runs across all VMAX based systems including VMAX 20K and VMAX 40K. Read here, here and here and here to learn more about VMAX and Enginuity systems in general.

Some main themes of this announcement include Tier 1 reliability, availability and serviceability (RAS) storage systems functionality at tier 2 pricing for traditional, virtual and cloud data centers.

Some other themes of this announcement by EMC:

  • Flexible, scalable and resilient with performance to meet dynamic needs
  • Support private, public and hybrid cloud along with federated storage models
  • Simplified decision-making, acquisition, installation and ongoing management
  • Enable traditional, virtual and cloud workloads
  • Complement its siblings VMAX 40K, 20K and SP (Service Provider) models

Note that the VMAX SP is a model configured and optimized for easy self-service and private cloud, storage as a service (SaaS), IT as a Service (ITaaS) and public cloud service providers needing multi-tenant capabilities with service catalogs and associated tools.

So what is new with the VMAX 10K?

It is twice as fast (per EMC performance results) as earlier VMAX 10K by leveraging faster 2.8GHz Intel westmere vs. earlier 2.5GHz westmere processors. In addition to faster cores, there are more, from 4 to 6 on directors, from 8 to 12 on VMAX 10K engines. The PCIe (Gen 2) IO busses remain unchanged as does the RapidIO interconnect. RapidIO used for connecting nodes and engines, while PCIe is used for adapter and device connectivity. Memory stays the same at up to 128GB of global DRAM cache, along with dual virtual matrix interfaces (how the nodes are connected). Note that there is no increase in the amount of DRAM based cache memory in this new VMAX 10K model.

This should prompt the question of for traditional cache centric or dependent for performance storage systems such as VMAX, how much are they now CPU and their associated L1 / L2 cache dependent or effective? Also how much has the Enginuity code under the covers been enhanced to leverage the multiple cores and threads thus shifting from being cache memory dependent processor hungry.

Also new with the updated VMAX 10K include:

  • Support for dense 2.5 inch drives, along with mixed 2.5 inch and 3.5 inch form factor devices with a maximum of 1,560 HDDs. This means support for 2.5 inch 1TB 7,200 RPM SAS HDDs, along with fast SAS HDDs, SLC/MLC and eMLC solid state devices (SSD) also known as electronic flash devices (EFD). Note that with higher density storage configurations, good disk enclosures become more important to counter or prevent the effects of drive vibration, something that leading vendors are paying attention to and so should customers.
  • EMC is also with the VMAX 10K adding support for certain 3rd party racks or cabinets to be used for mounting the product. This means being able to mount the VMAX main system and DAE components into selected cabinets or racks to meet specific customer, colo or other environment needs for increased flexibility.
  • For security, VMAX 10K also supports Data at Rest Encryption or (D@RE) which is implemented within the VMAX platform. All data encrypted on every drive, every drive type (drive independent) within the VMAX platform to avoid performance impacts. AES 256 fixed block encryption with FIPS 140-2 validation (#1610) using embedded or external key management including RSA Key Manager. Note that since the storage system based encryption is done within the VMAX platform or controller, not only is the encrypt / decrypt off-loaded from servers, it also means that any device from SSD to HDD to third-party storage arrays can be encrypted. This is in contrast to drive based approaches such as self encrypting devices (SED) or other full drive encryption approaches. With embedded key management, encryption keys kept and managed within the VMAX system while external mode leverages RSA key management as part of a broader security solution approach.
  • In terms of addressing ease of decision-making and acquisition, EMC has bundled core Enginuity software suite (virtual provisioning, FTS and FLM, DCP (dynamic cache partitioning), host I/O limits, Optimizer/virtual LUN and integrated RecoverPoint splitter). In addition are bundles for optimization (FAST VP, EMC Unisphere for VMAX with heat map and dashboards), availability (TimeFinder for VMAX 10K) and migration (Symmetrix migration suite, Open Replicator, Open Migrator, SRDF/DM, Federated Live Migration). Additional optional software include RecoverPoint CDP, CRR and CLR, Replication Manager, PowerPath, SRDF/S, SRDF/A and SRDF/DM, Storage Configuration Advisor, Open Replicator with Dynamic Mobility and ControlCenter/ProSphere package.

Who needs a VMAX 10K or where can it be used?

As the entry-level model of the VMAX family, certain organizations who are growing and looking for an alternative to traditional mid-range storage systems should be a primary opportunity. Assuming the VMAX 10K can sell at tier-2 prices with a focus of tier-1 reliability, feature functionality, and simplification while allowing their channel partners to make some money, then EMC can have success with this product. The challenge however will be helping their direct and channel partner sales organizations to avoid competing with their own products (e.g. high-end VNX) vs. those of others.

Consolidation of servers with virtualization, along with storage system consolidation to remove complexity in management and costs should be another opportunity with the ability to virtualize third-party storage. I would expect EMC and their channel partners to place the VMAX 10K with its storage virtualization of third-party storage as an alternative to HDS VSP (aka USP/USPV) and the HP XP P9000 (Hitachi based) products, or for block storage needs the NetApp V-Series among others. There could be some scenarios where the VMAX 10K could be positioned as an alternative to the IBM V7000 (SVC based) for virtualizing third-party storage, or for larger environments, some of the software based appliances where there is a scaling with stability (performance, availability, capacity, ease of management, feature functionality) concerns.

Another area where the VMAX 10K could see action which will fly in the face of some industry thinking is for deployment in new and growing managed service providers (MSP), public cloud, and community clouds (private consortiums) looking for an alternative to open source based, or traditional mid-range solutions. Otoh, I cant wait to hear somebody think outside of both the old and new boxes about how a VMAX 10K could be used beyond traditional applications or functionality. For example filling it up with a few SSDs, and then balance with 1TB 2.5 inch SAS HDD and 3.5 inch 3TB (or larger when available) HDDs as an active archive target leveraging the built-in data compression.

How about if EMC were to support cloud optimized HDDs such as the Seagate Constellation Cloud Storage (CS) HDDs that were announced late in 2012 as well as the newer enterprise class HDDs for opening up new markets? Also keep in mind that some of the new 2.5 inch SAS 10,000 (10K) HDDs have the same performance capabilities as traditional 3.5 inch 15,000 (15K) RPM drives in a smaller footprint to help drive and support increased density of performance and capacity with improved energy effectiveness.

How about attaching a VMAX 10K with the right type of cost-effective (aligned to a given scenario) SSD or HDDs or third-party storage to a cluster or grid of servers that are running OpenStack including Swift, CloudStack, Basho Riak CS, Celversafe, Scality, Caringo, Ceph or even EMCs own ATMOS (that supports external storage) for cloud storage or object based storage solutions? Granted that would be thinking outside of the current or new box thinking to move away from RAID based systems in favor or low-cost JBOD storage in servers, however what the heck, let's think in pragmatic ways.

Will EMC be able to open new markets and opportunities by making the VMAX and its Enginuity software platform and functionality more accessible and affordable leveraging the VMAX 10K as well as the VMAX SP? Time will tell, after all, I recall back in the mid to late 90s, and then again several times during the 2000s similar questions or conversations not to mention the demise of the large traditional storage systems.

Continue reading about what else EMC announced on January 14 2013 in addition to VMAX 10K updates here in the next post in this series. Also check out Chucks EMC blog to see what he has to say.

Ok, nuff said for now.

Disclosure: EMC is not a StorageIO client; however, they have been in the past directly and via acquisitions that they have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did get the IX2 that I supposedly won at EMCworld ;) ) that I bought on Amazon.com and indirectly via VMware products that I have, oh, and they did sent me a copy of the new book Human Face of Big Data (read more here).

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Cheers Gs

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
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@CloudExpo Blogs
During the last two #IoTuesday Twitter sessions, our chats have centered on what it will take to capitalize on the Internet of Things (IoT) opportunity and what the industry’s collective responsibility is to break down barriers to adoption. Topics ranged from the evolution of the Industrial Internet to consumer IoT applications to the role of APIs and API management. And underlying all of this, how we move from today’s connected devices and vertical siloes to a horizontal IoT marketplace with interconnectivity at its core. In this month’s IoT chat we will be joined by Alex Bakker and Ron Exler...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in the context of how search engines such as Google are crawling websites. If a search engine spider enc...
Converged infrastructure solutions are hastening the path to big-data business value and cloud deployment options. We'll also delve into how the right balance between open-source and commercial IT products helps in creating a big-data capability, and we'll further explore how converged infrastructure solutions are hastening the path to big-data business value and cloud deployment options.
IoT is the next development of how the Internet is applied to the world. TAM for M2M/IoT is estimated at $19 trillion. The IoT device count is in the billions but will not traverse the service providers’ networks. Service providers and vendors are struggling to understand how to map the TAM dollars to real use cases, optimal technology approaches, and profitable business models. In his session at @ThingsExpo, Dennis Ward, IoT analyst, strategist at DWE, will focus on the SP transformations that will occur. In Phase I SP infrastructure virtualization. In Phase II SPs will focus on monetizatio...
The journey through IT transformation is an unstructured one, obviously. Fraught with perilous pitfalls and uncertainties for the faint hearted, the progression path toward decoupled, decentralized and essentially virtualized new IT frameworks is no walk in the park – hence the need for a guiding migration structure (and/or migration partner) to get from A to B (or more often, A to Z) in one piece. But the journey to IT transformation is also one of unstructured data, i.e., the need to be able to build (and successfully operate) database and application structures that have an inherent abil...
We live in a hyper-connected world, and we're sharing information and collaborating on an entirely new scale. Millions of smartphones are sold every day. In a single minute online we send more than 200 million emails, share 2.4 million pieces of content on Facebook, and perform 4 million searches on Google. There are more than 1.3 billion websites out there. Angel investors, crowd-funding and crowd-sourcing are sparking a rich start-up culture. It has never been easier to realize a good idea. This level of collaboration and the sophistication of connectivity are casting everyone as an innovat...
We all are striving for success. Whether it’s in our personal or professional lives, that’s what we do every day, day in and out. Finding ways to succeed, learning new things that make us succeed, and engaging in conversations that help us succeed. I have yet to meet someone who said I am doing things so that I can fail. I am sure you agree. Success has different meaning to different people. For some, being able to generate more wealth is a sign of success, while for others helping to make a difference in someone else’s life is success. For most of us, I believe it’s a blend of so many things...
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy vs cost, and balancing AWS purchase options like reserve instances and spot instances vs your applic...
While the Beatles may not have been too concerned about cloud uptime or network security when they wrote their famous ballad, they had the right idea about turning to friends for a helping hand. It’s a lesson CIOs should take to heart. After all, the IT department – including network, systems, applications and database administrators – is often the eyes, ears and hands of the CIO, providing front-line information and making recommendations on the latest technology and IT methods to ensure that business is running at optimum efficiency and achieving competitive advantage through technology. ...
Cloud security is at the top of every CIO’s list. It is also the first subject that comes up when you engage in a discussion about the cloud. For those of us who followed the recent Ashley Madison story (from a tech perspective), you would agree that while the breach happened for so many reasons, security is at the heart of it. Here are some key aspects for creating a solid organization, keeping cloud security in perspective.
If you ever saw the classic SNL sketch in which Jimmy Fallon portrays "Nick Burns, Your Company's Computer Guy" you're probably familiar with the pain and humiliation he causes the end users he is tasked with supporting. Condescending. Impatient. Way smarter than everyone else. Unfortunately, this is how people used to perceive MSPs and IT solutions providers. It used to be guys like Nick were just what small-to-medium-sized business had to endure if they wanted to get their computers to work. Snide remarks and Cheeto breath aside (or maybe not), there was some truth to Fallon's ch...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony Corp, Anthem and the Office of Personnel Management experienced data breaches through malware and o...
Like me, you’re probably familiar with the story of the Pied Piper of Hamelin. A cautionary tale about the consequences of reneging on debt – it sure scared the crap out of me as a kid. In enterprise IT, we also accrue debt, but of the technical kind. While the results of non-payment aren’t as severe as those suffered by the good folk of Hamelin, not ‘paying the piper’ will have dire consequences for any businesses trying to compete on an economic playing field where the rules are determined by software. DevOps of course is now being touted as a tune organizations must play if they’re to dig...
Most informed CEOs seem to know intuitively that the most qualified person to lead their forward-looking business technology advancement isn’t likely to have the profile of a typical legacy CIO. In contrast, the role of a Digital Business Transformation innovator has very different requirements to the traditional IT utility infrastructure custodian of the past.

That said, some progressive CIOs are already making the transition to lead the digital competit...
In case you missed it, the first phase of cloud computing has left the building. Thousands of companies are in the cloud. Practically all organizations regardless of size already have production applications in a public, off-premises cloud or a private cloud. Yep. Been there, done that. And the vast majority of these applications use the classic “SaaS-style” public cloud model. Someone develops a useful service and hosts it on Amazon Web Services (AWS), Microsoft Azure, IBM Cloud Marketplace, Google Cloud Platform (GCP) or one of several other cloud vendors. Accessing this external service ...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
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Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
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CTO
Brick Group