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EMC VMAX 10K, Looks Like High-End Storage Systems Are Still Alive
EMC has announced an upgrade, refresh or new version of their previously announced Virtual matrix

This is the first in a multi-part series of posts looking at if large enterprise and legacy storage systems are dead, along with what todays EMC VMAX 10K updates means.

EMC has announced an upgrade, refresh or new version of their previously announced Virtual matrix (VMAX) 10,000 (10K), part of the VMAX family of enterprise class storage systems formerly known as DMX (Direct Matrix) and Symmetrix. I will get back to more coverage on the VMAX 10K and other EMC enhancements in a few moments in part two and three of this series.

Have you heard the industry myth about the demise or outright death of traditional storage systems? This has been particularly the case for high-end enterprise class systems, which by the way which were first, declared dead back in the mid-1990s then at the hands of emerging mid-range storage systems.

Enterprise class storage systems include EMC VMAX, Fujitsu Eternus DX8700, HDS, HP XP P9000 based on the HDS high-end product (OEM from HDS parent Hitachi Ltd.). Note that some HPers or their fans might argue that the P10000 (formerly known as 3PAR) declared as tier 1.5 should also be on the list; I will leave that up to you to decide.

Let us not forget the IBM DS8000 series (whose predecessors was known as the ESS and VSS before that); although some IBMers will tell you that XIV should also be in this list. High-end enterprise class storage systems such as those mentioned above are not alone in being declared dead at the hands of new all solid-state devices (SSD) and their startup vendors, or mixed and hybrid-based solutions.

Some are even declaring dead due to new SSD appliances or systems, and by storage hypervisor or virtual storage array (VSA) the traditional mid-range storage systems that were supposed to have killed off the enterprise systems a decade ago (hmm, DejaVu?).

The mid-range storage systems include among others block (SAN and DAS) and file (NAS) systems from Data Direct Networks (DDN), Dell Complement, EqualLogic and MD series (Netapp Engenio based), EMC VNX and Isilon, Fujitsu Eternus, and HDS HUS mid-range formerly known as AMS. Let us not forget about HP 3PAR or P2000 (DotHill based) or P6000 (EVA which is probably being put out to rest). Then there are the various IBM products (their own and what they OEM from others), NEC, NetApp (FAS and Engenio), Oracle and Starboard (formerly known as Reldata). Note that there are many startups that could be in the above list as well if they were not considering the above to be considered dead, thus causing themselves to also be extinct as well, how ironic ;).

What are some industry trends that I am seeing?

  • Some vendors and products might be nearing the ends of their useful lives
  • Some vendors, their products and portfolios continue to evolve and expand
  • Some vendors and their products are moving into new or adjacent markets
  • Some vendors are refining where and what to sell when and to who
  • Some vendors are moving up market, some down market
  • Some vendors are moving into new markets, others are moving out of markets
  • Some vendors are declaring others dead to create a new market for their products
  • One size or approach or technology does not fit all needs, avoid treating all the same
  • Leverage multiple tools and technology in creative ways
  • Maximize return on innovation (the new ROI) by using various tools, technologies in ways to boost productivity, effectiveness while removing complexity and cost
  • Realization that cutting cost can result in reduced resiliency, thus look for and remove complexity with benefit of removing costs without compromise
  • Storage arrays are moving into new roles, including as back-end storage for cloud, object and other software stacks running on commodity servers to replace JBOD (DejaVu anyone?).

Keep in mind that there is a difference between industry adoption (what is talked about) and customer deployment (what are actually bought and used). Likewise there is technology based on GQ (looks and image) and G2 (functionality, experience).

There is also an industry myth that SSD cannot or has not been successful in traditional storage systems which in some cases has been true with some products or vendors. Otoh, some vendors such as EMC, NetApp and Oracle (among others) are having good success with SSD in their storage systems. Some SSD startup vendors have been more successful on both the G2 and GQ front, while some focus on the GQ or image may not be as successful (or at least yet) in the industry adoption vs. customer deployment game.

For the above mentioned storage systems vendors and products (among others), or at least for most of them there is still have plenty of life in them, granted their role and usage is changing including in some cases being found as back-end storage systems behind servers running virtualization, cloud, object storage and other storage software stacks. Likewise, some of the new and emerging storage systems (hardware, software, valueware, services) and vendors have bright futures while others may end up on the where are they now list.

Are high-end enterprise class or other storage arrays and systems dead at the hands of new startups, virtual storage appliances (VSA), storage hypervisors, storage virtualization, virtual storage and SSD?

Are large storage arrays dead at the hands of SSD?

Have SSDs been unsuccessful with storage arrays (with poll)?

 

Here are links to two polls where you can cast your vote.


Cast your vote and see results of if large storage arrays and systems are dead here.

Cast your vote and see results of if SSD has not been successful in storage systems.

So what about it, are enterprise or large storage arrays and systems dead?

Perhaps in some tabloids or industry myths (or that some wish for) or in some customer environments, as well as for some vendors or their products that can be the case.

However, IMHO for many other environments (and vendors) the answer is no, granted some will continue to evolve from legacy high-end enterprise class storage systems to mid-range or to appliance or VSA or something else.

There is still life many of the storage systems architectures, platforms and products that have been declared dead for over a decade.

Continue reading about the specifics of the EMC VMAX 10K announcement in the next post in this series here. Also check out Chucks EMC blog to see what he has to say.

Ok, nuff said for now.

Disclosure: EMC is not a StorageIO client; however, they have been in the past directly and via acquisitions that they have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did get the IX2 that I supposedly won at EMCworld ;) ) that I bought on Amazon.com and indirectly via VMware products that I have, oh, and they did sent me a copy of the new book Human Face of Big Data (read more here).

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Cheers Gs

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
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SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
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SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables c...
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New York City Expo Floor Plan Revealed
Cloud Expo New York
[June 11-14, 2012]

Floor Plan Revealed


Introducing Big Data Expo
Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

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To get involved, email Marilyn Moux at marilyn@sys-con.com.

@CloudExpo Blogs
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desktop, Cloud Storage, Disaster Recovery, Integrated Applications and Security.
Developers working with WebRTC can now build native applications for Android, archive and playback live video communications within their application, and take advantage of a range of enterprise-grade quality-enhancing features, all thanks to four new developments from TokBox which launched today. OpenTok Archiving & Playback, released today into beta, allows developers to simply add video stream recording for their live video chat applications, save the conversation into a single H.264/AAC MP4 file, and download or stream it through the player of their choice. The Android SDK for WebRTC for...
The evolution of JavaScript and HTML 5 to support a genuine component based framework (Web Components) with the necessary tools to deliver something close to a native experience including genuine realtime networking (UDP using WebRTC). HTML5 is evolving to offer built in templating support, the ability to watch objects (which will speed up Angular) and Web Components (which offer Angular Directives). The native level support will offer a massive performance boost to frameworks having to fake all these features like Polymer and Angular. It will also encourage people who are not familiar with th...
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Building video calling apps is no small task. Learning about video codecs, signaling, and presence is just the beginning when it comes to implementation. At PubNub, we have partnered our technology with WebRTC to make integration fast and easy to build video chat software. Out of the box, our WebRTC Framework will power audio, video, and data communication between two browsers. Want to get an idea of what it’ll look like when you’re finished? Take a look at our live, working demo and code walk through, or watch the video below, or keep reading.
In my younger days (we won’t discuss how long ago that was) I decided to take up sailing. I had always been fascinated watching sailboats, gliding smoothly along the water, with nothing but wind as their engine. My first lesson on the water was an exhilarating and eye opening experience. The instructor took me out on a 17-foot day sailer. It was a brisk New England April afternoon, what seemed like a perfect day to be sailing. The instructor explained the different techniques and maneuvers required to traverse the lake, which I executed, though somewhat nervously. We were moving at what felt l...
The stack is the hack, Jack. That's my takeaway from several events I attended over the past few weeks in Silicon Valley and Southeast Asia. I listened to and participated in discussions about everything from large datacenter management (think Facebook Open Compute) to enterprise-level cyberfraud (at a seminar in Manila attended by the US State Dept. and Philippine National Police) to the world of entrepreneurial startups, app deployment, and mobility (in a series of meetups and talks in both the US and Asia.) All had something to do with some sort of stack – IT is interconnected, glob...
For me the mantra of achieving speed via automation tools is nothing new. In fact I was ‘automating’ Citrix Metaframe builds using windows scripting techniques back in 2004. The market though, has become awash with different automation products and it’s fair to say that many enterprises now suffer from ‘automation sprawl’. This results in a tactical rather than the strategic approach to automation required, meaning that benefits are never fully realized. In fact, I have spoken to many companies for which the word ‘automation’ leaves a bitter taste in the mouth as they have been burned by faile...
Even though Apple and Microsoft haven’t commented on the new open source technology which delivers high quality audio and video capabilities to desktop and mobile browsers, major carriers such as AT&T and Telefónica, leading infrastructure providers like Alcatel-Lucent and Ericsson and new WebRTC application providers in likes of Teledini and NetDev are driving the technology forward. Research analyst, Sabir Rafiq comments, “WebRTC brings many opportunities; ABI Research believes major trends will start to form within the enterprise market with WebRTC. Companies will be willing to implement t...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
The healthcare world is often overwhelming, and as a first time HIMSS exhibitor we were amazed at the scale and complexity of the event, not to mention the number of "cloud" providers who didn't actually offer cloud services. The frenzy of activity at HIMSS15 was a fitting reflection of the overwhelming nature of the healthcare system. Fortunately, we got better and better at navigating the show as the conference progressed, made great connections and left with significant promise for building new relationships in the industry. The mammoth size and scope of the show serves as a fitting m...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adoption as teams delay their cloud migrations or seek alternatives like the public cloud or await SaaS...
Articles about the IoT (Internet of Things) have moved from technical journals to our daily newspapers. They are a popular mainstream media topic today, but where are there actual business values found as a result of the IoT? In this article we will explore some of these topics. In the rugged blue collar environment, vehicles, high valued equipment and other assets can be connected to the IoT to wirelessly report on their status, hours of operation, location, environment, maintenance and repair needs. This data can alert management when there is a problem, event or automatically create se...
Last week, a public company Informatica got acquired by two private equity funds – the Permira fund and Canada Pension Plan Investment Board (CPPIB) for $5.3B. This is the biggest leveraged buyout so far this year. I am happy for my friend Sohaib Abbasi (we were colleagues at Oracle during the 1990s) who is CEO of Informatica after being a board member for a couple of years. During Sohaib’s time, the company entered into playing a bigger role in data archiving and life cycle management. It also made progress into offering cloud-based services.
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group