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Cloud Brings out New Equations to the Ecosystem
In the era of Cloud, it is unrealistic to think of just one player providing end-to-end capabilities for the enterprises

During the last decade, the enterprise war was among the handful of players. Microsoft wanted to be the de facto choice of the IT by pushing .NET application platform, integrated tools through Visual Studio, a set of servers in the form of SQL Server, SharePoint, BizTalk and System Center. Same was the case with IBM who was trying to compete through the Rational, WebSphere, DB2, Tivoli and MQ Series platforms. Sun and Oracle complemented each other and ran an integrated GTM to win the enterprise customers. The goal of every player was the same – displace competition and own almost every aspect of enterprise IT including the directory services, messaging, databases, business intelligence, systems management, collaboration and enterprise integration.

In the era of Cloud, it is unrealistic to think of just one player providing end-to-end capabilities for the enterprises. Whether it is infrastructure services or platform services, there are a set of essential services that are expected by the enterprises. Most of the enterprise customer requirements go beyond the basic set of services like compute, storage, networking and databases. For example, a CDN service is essential to complement the storage, a NoSQL database to handle the scale out operations on the data tier and Hadoop for big data processing and analytics. Infrastructure service providers want to leverage the investments by exposing a PaaS layer. With the rapidly evolving landscape of Cloud driven by the customer needs, traditional platform companies like Microsoft, IBM and Oracle cannot match the pace. They cannot any more play the role of the big brother in the context of the Cloud. Amazon Web Services comes close to being the Cloud platform that offers a native set of building block services, application services, management services and deployment services. Cloud brought everyone to the same level playing field. Of course, an early mover like Microsoft has an advantage over IBM and Oracle but they still cannot enjoy the same dream run they had during the last decade.

Let’s look at Windows Azure. For 3 years, Microsoft tried it’s best to convince the developers that its Cloud platform is complete and can be used to deploy web scale polyglot applications. When they finally launched IaaS last year, Microsoft realized that the customer needs are beyond the core capabilities of Windows Azure. So, instead of building an email-as-a-service like the Simple Email Service (SES) of AWS, Microsoft partnered with SendGrid. Similarly, they partnered with ClearDB to bring highly available MySQL-as-a-Service to Windows Azure. During the same period, AWS has added the support for MS SQL and offered Multi-AZ capabilities. Through it’s partnership with Yahoo!, Microsoft borrowed the Hadoop stack from Hortonworks and rechristened that as Hadoop on Azure. The list goes on with MongoHQ providing MongoDB as a Service and New Relic offering application monitoring to Windows Azure developers. While Microsoft enjoyed the status of the big brother during the last decade, it is now reduced to yet another Cloud platform and relies on exactly the same 3rd party services that its competitors expose.

HP Cloud is not an exception to this phenomenon. Except the physical hardware, there is very little of HP software stack running on their Cloud. HP Cloud’s building blocks are based on OpenStack services like Nova, Swift, Keystone and Cinder. They partnered with Akamai to extend the storage to the CDN. HP’s PaaS layer is built on ActiveState Stackato which is based on Cloud Foundry. Datastax whose solution is built on Apache Cassandra and Apache Hadoop powers the Big Data offering of HP Cloud.

New IaaS players like Dell and Oracle will follow the same by assembling various services to compose their Cloud. Dell’s announcement of Fast PaaS, which is based on Cloud Foundry is an example of the same.

Like Microsoft, Google is also extending their PaaS investments to Google Compute Engine. They also have most of the building block services in place and that positions Google Cloud as one of the complete Cloud platforms.

Read the original blog entry...

About Janakiram MSV
Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2012 East Opening Keynote by SHI

In this Cloud Expo Keynote, Henry Fastert, SHI's Chief Technologist and Managing Partner, will share insight on how the latest generation of cloud computing is now capable of addressing the needs of the enterprise mission critical applications. These mission-critical applications require computing infrastructure that is secure, optimizes performance, and is highly resilient. The purpose of the keynote is to highlight how the latest cloud computing designs have evolved in terms of security, availability, and overall service quality to meet the needs of mission critical applications.

John Engates, CTO of Rackspace Hosting Live From New York City
Last year, cloud computing pundits predicted that 2012 would be the year when the clouds would open. They were right as cloud computing enthusiasts all over are embracing the open ecosystem; however, denying one vendor the right to serve as the de facto API is only the tip of the iceberg of this computing climate change. Join Rackspace Chief Technology Officer John Engates as he discusses the open ecosystem and how ultimately, winning cloud technologies will be based on the ecosystem they represent.

Keynote: Step up to a Higher Cloud
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

A Pragmatic Journey to the Cloud
As enterprise adoption of cloud computing accelerates, organizations must have a strategy and roadmap for moving to the cloud. Faced with different options including building a private cloud, subscribing to public clouds, or leveraging a hybrid cloud, organizations need a rational and pragmatic approach. This session explores the emerging trends in cloud computing and offers best practices for how organizations can successfully navigate a journey to the cloud.


Cloud Expo Breaking News
“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.” Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...
“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.” Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree? Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
WSO2 on Thursday announced that WSO2 Vice President of Technology Evangelism Chris Haddad and SUSE Business Development Manager Frank Rego will lead a joint presentation at 12 International Cloud Expo. The session, "Bridging IaaS and PaaS to Deliver the Service-Oriented Data Center," is part of the event's Enterprise Cloud Computing Track on Thursday, June 13, 2013. The Cloud Expo conference is being held June 10-13, 2013 at the Javits Center in New York City. Bridging IaaS and PaaS to Deliver ...
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
Quantum Corp., a proven global expert in data protection and Big Data management, has announced that Senior Vice President of Cloud Solutions Henrik Rosendahl will present a session exploring the future of cloud data protection and the impact of data reduction technologies on cloud storage at the 12th International Cloud Expo. The conference takes place June 10-13 at the Javits Center in New York City. Rosendahl will explore trends in cloud-based backup and disaster recovery (DR) and how curre...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent? I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City. As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.” Cloud Co...
Top Stories for Cloud Expo 2012 East

... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
The Arlington, Virginia-based National Science Foundation has just released its "Report on Support for Cloud Computing" - in response to the America Competes Reauthorization Act of 2010, Section 524. It is an absolute must-read for all concerned with current and future research projects in Cloud Computing.
"The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey. Writing in a Trend Micro blog, Asprey - who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud.
Cloud computing has caught the attention of business leaders around the world in every industry because of its enormous transformative potential. Visionary companies know that the value of the cloud is far greater than the current focus solely on technology and operating costs: when combined with a collaborative approach to designing processes, cloud computing will change how we do business.
Want to make sense of the hottest new concept in Enterprise IT? Want to understand in just hours what experts have spent many hundreds of days deciphering? Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit. Cloud Computing Bootcamp, led by our 2013 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy. The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 12th Cloud Expo, June 10-13, 2013, at the Javits Center, New York, NY.
Did you know that ninety percent of the data in the world has been created in the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of data, according to IBM. As corporations across all industries globally are struggling with how to retain, aggregate and analyze this mounting volume of what the industry refers to as Big Data, it also provides a unique opportunity for innovative startups that recognize the business prospects Big Data presents. Big Data is not just unlocking new information but new sources of economic and business value. Interactivity is driving Big Data, with people and machines both consuming and creating it. Digital companies focused on becoming good at aggregating and analyzing the data created by the end users of their product, who then provide their customers with solid insights taken from that data are at a distinct competitive advantage over others in the marketplace.
Industry-specific clouds are those PaaS, IaaS, and PaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and health care. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016. The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform. So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI?
SYS-CON Events announced today that Rackspace Hosting, the open cloud company, has been named "Platinum Plus Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York. Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune's list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices and data centers around the world.
10th International Cloud Expo, held on June 11-14, 2012 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service. We invite you to enjoy our photo album of the show - we'll be adding new images all week.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
SYS-CON Events announced today that Dell Inc. has been named "Silver Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York. For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world. Learn more about Dell's story, purpose and people behind its customer-centric approach.
One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories. In his session at the 12th International Cloud Expo, Scott Morrison, CTO and Chief Architect at Layer 7 Technologies, will look at strategies to incorporate identity into cloud applications. Enterprise identity or social login can both be a part of your go-to-cloud strategy, but you must plan for this upfront, rather than try to retrofit identity and access control at a later date.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
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New York City Expo Floor Plan Revealed
Cloud Expo New York
[June 11-14, 2012]

Floor Plan Revealed


Introducing Big Data Expo
Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.

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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Marilyn Moux at marilyn@sys-con.com.

The World's Most Influential Blogs
Interview with CEO Brad Bostic - hc1.com is committed to improving the quality of healthcare while reducing costs. We believe a critical ingredient to averting the current healthcare crisis faced by the US can only occur by improving the way healthcare professionals across the continuum of care man...
n the cloud doesn't matter whether you are running on an Open Source platform or not - it is NOT free because you pay for the service. And for long Open Source project have been funded through the services premiums that you pay. I would argue that Open Source vendors have mastered the way they can t...
OpenStack is easily installed using a package called Packstack. Redhat is one of the primary contributors to packstack and my install experience is similar to the installation of RDO, described here The procedure is quite simple: Install Redhat, Fedora or Centos on one or more x86 servers. I inst...
Virtual Desktop Infrastructure (VDI) solutions allow IT organizations to deploy and manage virtual user desktops in the data center, eliminating the tedious management of numerous physical desktops. At the same time, virtual desktops allow end users to maintain their own personal desktops with acces...
The notion that PaaS exists solely "in the cloud" as a discrete environment of developer services is hampering the maturation of enterprise PaaS. The three most common answers to "give me an example of PaaS" are: Force.com, Azure, Google. I didn't even need to do an unscientific Internet survey to ...
In this article, we’ll provide an overview of the Hyper-V enhancements in Windows Server 2012 R2. After you review these new capabilities, I’m sure you’ll see why the R2 release is a MAJOR RELEASE – so MUCH MORE than “just another” Service Pack release! This month, we’ll be releasing a new article ...
Software defined networking (SDN) has been in the spotlight since its conception in recent years because of the revolutionary potential that this emergent technology has for the future of IT networking. SDN is like a testament to the changing times. It is a confluence of several of the most signific...
For more than half a century, cloud computing has changed names more often than a Hollywood starlet. Utility computing. Time share. Thin client. SaaS. PaaS. IaaS. While concepts have been added and capabilities grown, cloud computing was no more invented by Amazon or other modern vendors in the las...
As with everything else, the best way to get a view of a new technology area is by asking for independent opinions. The old adage of the 6 blind men and the elephant comes to mind. Coincidentally, there were six "blind men" on the panel, including our very engaging host, Mr. Geelan. And there were v...
Cloud Expo 2013 New York is all about the technlogies that enable cloud computing. The multiple tracks,, boot camp, keynotes and general sessions all focus on how to enable cloud computing through hosting, storage, data, APIs and services and application - grouped under IaaS, PaaS, and SaaS models. ...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group