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Cloud Computing Service Models
A look at the three different service models for cloud computing as defined by NIST

In this post I will look at the three different service models for cloud computing as defined by NIST. More specifically I will look at the management and operations overhead for each one of the models and compare it to the traditional on-premise model.

Traditional Model

Let's look at how things have been done in the past. Traditionally enterprises have been responsible for managing their own IT infrastructure as well as the software stack that runs their applications. For small companies that meant hiring polyglot employees with wide range of skills varying from low level networking to high level application support. For larger ones, that can afford more staff, it meant creating specialized teams responsible for only networking infrastructure, or only storage or servers and virtualization. However for lot of those enterprises the core business has never been managing IT infrastructure - the only thing they are interested in is to manage their line-of-business (LOB) apps.

Cloud Service Models

Here are just some of the tasks IT teams enterprises have been required to do in the past:

  • Build racks with servers and wire them into the network
  • Build storage arrays and wire them into the network
  • Configure routers
  • Configure firewalls and DMZ zones
  • Install operating system software on the servers
  • Create virtual machines (if virtualization is utilized)
  • Install operating system software on the virtual machines
  • Install databases, set up replication and backups
  • Install middleware used for hosting the application code
  • Patch and update operating system software
  • Patch and update databases
  • Patch and update middleware
  • Patch and update runtime
  • Install application software
  • Patch and update application software

Although long this is by no mean the complete list of tasks that IT personnel has been responsible for. From the list above only the last two (install application software and update application software) have been essential to the core business of the enterprise. In addition to the IT operational costs (OpEx) enterprises also incurred significant capital expenditures (CapEx) used to procure the necessary hardware.

More than a decade ago hosting providers recognized the need to help businesses with those tasks and allowed them to outsource the build-up of infrastructure, and concentrate on just managing their applications. Although hosting providers helped enterprises with OpEx and CapEx they still lacked some of the essential cloud characteristics like on-demand self-service, rapid elasticity and measured service as outlined in Essential Cloud Computing Characteristics.

Infrastructure-as-a-Service (IaaS) Model
IaaS model was the first model that complies with NIST cloud computing characteristics. In essence it offers cloud computing environment consisting of virtual machines. It offers self-service portal where you can on-demand start a virtual machine with preferred operating system, it is broadly accessible, elastic (you can easily start identical virtual machine or shut down exiting one), it uses pool of virtual machines that are collocated on common hardware, and at the end it measures your usage of those virtual machines.

If you look at the picture above you will see that the IaaS model provides automation in the lower layers (up to the virtualization layer) of the application stack. What that means is that tasks like starting the virtual machine, adding it to the network, configuring the routing and the firewalls and attaching storage to it is automatically done by the automation software. The vendor that provides the service is also responsible for managing any hardware failures and service the underlying hardware.

As you have already noticed the IaaS model provides cloud services up to the virtualization layer of the application stack. However as a consumer of the IaaS service you are still responsible for managing the virtual machine. Hence you are still responsible for patching and updating the operating system on the VM, installing and maintaining any databases or middleware that your application uses in addition to maintaining your actual application.

IaaS is very similar to the traditional hosting model with the added benefits of self-service, elasticity and metering.

Platform-as-a-Service (PaaS) Model
With PaaS you have much less things to worry about. As you can see from the picture the whole stack needed for your application is managed by the vendor. Your only responsibilities are your application and the data your application uses. In addition to the tasks managed in IaaS case the vendor (or in the case of private PaaS the platform owner) is also responsible for patching and updating the operating system, installing and maintaining the middleware as well as the runtime your application uses.

One important thing that you need to be aware of when using PaaS is that the automatic updates the vendor does may sometimes have negative impact on your application. Why is that? Very often OS and middleware vendors do incompatible changes between versions of their software. If your application depends on any underlying OS and middleware functionality it may break between platform updates. And because you are not in control of those updates you may end up with your application being down.

The premise of PaaS though is not only to offer maintenance free application stack but also additional services that you can utilize in your application. Very often PaaS providers are exposing middleware and databases as services and abstract the connectivity to those through APIs in order to free up developers from the need to locate the actual systems. Additional services can be authentication and authorization, video encoding, location based services etc. Using the PaaS services will allow you to abstract your applications from the underlying stack and as long as the APIs are kept intact it will be protected from failures between platform updates.

Software-as-a-Service (SaaS) Model
SaaS is the model with the highest abstraction and offers the most maintenance free option. As a SaaS consumer you are just using the software offered by the vendor. As depicted on the picture the whole stack is maintained by the vendor. This includes also updates for the application as well as application data management. SaaS model is very similar to the off-the-shelf software model where you go and buy the CD, install the software and start using it.

Traditionally one of the hardest problems application developers had to deal with was the data migration between different versions. SaaS vendors are also responsible for migrating your data and keeping it consistent. Similar to the off-the-shelf software model you can rely that you can access and read your data once you upgrade to a new version.

The SaaS model is the most resource-efficient model because it utilizes application multi-tenancy. What this means is that the same application instance handles multiple user-organizations. This is good for both the vendor and the customer because better resource utilization brings the maintenance costs down and hence the price for the services down. On the other side though tenant data is comingled and there is the security risk of one tenant accidentally getting access to another tenant's data.

Although not exhaustive the cloud computing service models explanation above should be enough to kick-start your initial discussion about your cloud strategy.

Read the original blog entry...

About Toddy Mladenov

Toddy Mladenov has more than 15 years experience in software development and technology consulting at companies like Microsoft, SAP and 3Com. Currently he drives the sales engineering efforts of the private-PaaS startup Apprenda and consults enterprise customers on their cloud computing and software development strategies. Before Apprenda Toddy spent more than six years working on Microsft's cloud computing platform Windows Azure, Windows Client and MSN/Windows Live. During his career at Microsoft he managed different aspects of the software development process for Windows Azure and Windows Services. He also evangelized Microsoft cloud services among open source communities like PHP and Java. In the past he developed enterprise software for German's software giant SAP and several startups in Europe, and managed the technical sales for 3Com in the Balkan region.

With his broad industry experience, international background and end-user point of view Toddy has an unique approach towards technology. He believes that technology should be develop to improve people's lives and is eager to share his knowledge in topics like cloud computing, mobile and web development.



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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2012 East Opening Keynote by SHI

In this Cloud Expo Keynote, Henry Fastert, SHI's Chief Technologist and Managing Partner, will share insight on how the latest generation of cloud computing is now capable of addressing the needs of the enterprise mission critical applications. These mission-critical applications require computing infrastructure that is secure, optimizes performance, and is highly resilient. The purpose of the keynote is to highlight how the latest cloud computing designs have evolved in terms of security, availability, and overall service quality to meet the needs of mission critical applications.

John Engates, CTO of Rackspace Hosting Live From New York City
Last year, cloud computing pundits predicted that 2012 would be the year when the clouds would open. They were right as cloud computing enthusiasts all over are embracing the open ecosystem; however, denying one vendor the right to serve as the de facto API is only the tip of the iceberg of this computing climate change. Join Rackspace Chief Technology Officer John Engates as he discusses the open ecosystem and how ultimately, winning cloud technologies will be based on the ecosystem they represent.

Keynote: Step up to a Higher Cloud
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

A Pragmatic Journey to the Cloud
As enterprise adoption of cloud computing accelerates, organizations must have a strategy and roadmap for moving to the cloud. Faced with different options including building a private cloud, subscribing to public clouds, or leveraging a hybrid cloud, organizations need a rational and pragmatic approach. This session explores the emerging trends in cloud computing and offers best practices for how organizations can successfully navigate a journey to the cloud.


Cloud Expo Breaking News
OpenStack Cells is one of the most anticipated features in Grizzly, the seventh release of the open source software that offers more block storage options and scalability. It has been running in production at Rackspace for more than a year. In his session at the 12th International Cloud Expo, Wayne Walls, OpenStack Developer Advocate at Rackspace Hosting, will discuss nova cells and how it is changing the way you design your cloud applications and infrastructure. He will explain how OpenStack ...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
SYS-CON Events announced today that BUMI (Backup My Info!), the premium provider of managed online backup and recovery solutions for small to mid-sized businesses, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in online data backup and recovery. Founded in 2002, the company's data backup and recovery serv...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.” ...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
Top Stories for Cloud Expo 2012 East

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Best Recent Articles on Cloud Computing & Big Data Topics
The Arlington, Virginia-based National Science Foundation has just released its "Report on Support for Cloud Computing" - in response to the America Competes Reauthorization Act of 2010, Section 524. It is an absolute must-read for all concerned with current and future research projects in Cloud Computing.
"The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey. Writing in a Trend Micro blog, Asprey - who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud.
Cloud computing has caught the attention of business leaders around the world in every industry because of its enormous transformative potential. Visionary companies know that the value of the cloud is far greater than the current focus solely on technology and operating costs: when combined with a collaborative approach to designing processes, cloud computing will change how we do business.
Want to make sense of the hottest new concept in Enterprise IT? Want to understand in just hours what experts have spent many hundreds of days deciphering? Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit. Cloud Computing Bootcamp, led by our 2013 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy. The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 12th Cloud Expo, June 10-13, 2013, at the Javits Center, New York, NY.
Did you know that ninety percent of the data in the world has been created in the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of data, according to IBM. As corporations across all industries globally are struggling with how to retain, aggregate and analyze this mounting volume of what the industry refers to as Big Data, it also provides a unique opportunity for innovative startups that recognize the business prospects Big Data presents. Big Data is not just unlocking new information but new sources of economic and business value. Interactivity is driving Big Data, with people and machines both consuming and creating it. Digital companies focused on becoming good at aggregating and analyzing the data created by the end users of their product, who then provide their customers with solid insights taken from that data are at a distinct competitive advantage over others in the marketplace.
Industry-specific clouds are those PaaS, IaaS, and PaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and health care. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016. The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform. So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI?
SYS-CON Events announced today that Rackspace Hosting, the open cloud company, has been named "Platinum Plus Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York. Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune's list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices and data centers around the world.
10th International Cloud Expo, held on June 11-14, 2012 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service. We invite you to enjoy our photo album of the show - we'll be adding new images all week.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
SYS-CON Events announced today that Dell Inc. has been named "Silver Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York. For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world. Learn more about Dell's story, purpose and people behind its customer-centric approach.
One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories. In his session at the 12th International Cloud Expo, Scott Morrison, CTO and Chief Architect at Layer 7 Technologies, will look at strategies to incorporate identity into cloud applications. Enterprise identity or social login can both be a part of your go-to-cloud strategy, but you must plan for this upfront, rather than try to retrofit identity and access control at a later date.
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New York City Expo Floor Plan Revealed
Cloud Expo New York
[June 11-14, 2012]

Floor Plan Revealed


Introducing Big Data Expo
Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.

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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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The World's Most Influential Blogs
“The last time I checked, people do not change their social security numbers very often...” While in constant debate over data encryption and ease of access, I encountered a train of thought that made my jaw drop. A tradeshow attendee suggested encrypting everything, but just use a weak algorithm; ...
Don and I have four children, all of whom have had the fortune to take piano lessons (I'm not sure if the youngest would agree he's fortunate at this point in his life but at five, he's not really able to answer the question with any degree of wisdom, anyway. Come to think of it, not sure the other ...
Our prior post, A Roadmap to High-Value Cloud Infrastructure: Disaster Recovery and Data Protection, discussed both the benefits and limitations of a cloud-based disaster recovery (DR) strategy. As we highlighted last week, traditional disaster recovery options leave open a huge hole: At one extreme...
Online collaboration has evolved during the last decade, delivering even greater value -- thanks to a new generation of business technology applications. Forbes Insights released "Collaborating in the Cloud," a Cisco-sponsored study examining the ways business leaders increasingly look at cloud coll...
New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statist...
A recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, secu...
In the coming years, big data will change the way organisations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organisations operate. Another major trend at the moment is gamification. Gamification will change the way organisations ...
We all talk about cloud differently, but is there a way we should be speaking about this tech? Cloud computing is now a widely reported, if not accepted, IT movement that, depending on who you talk to, has changed or is changing the way businesses utilize infrastructure.
I'd like to address a recent blog post in CloudTweaks titled, "Cloudera Not Cutting It With Big Data Security." The author makes a number of very salient and valid points about Hadoop security… or lack thereof. Indeed the Apache Hadoop platform, which includes HDFS and MapReduce and other projects ...
The age of data center automation is upon us. Whether it's cloud or SDN or devops in general, automation as a means to achieve efficiency and, one hopes, free up resources that can be then redirected to focus on innovation. As is always the case when we begin to move further upwards, abstracting ...
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Past SYS-CON Events
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2010west.sys-con.com
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Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group