From the Blogosphere
Customized, Intelligent, Vertical Applications – the Future of Big Data?
What if there was an easy and automated way to define new data sources, create new algorithms
By: Jim Kaskade
Feb. 24, 2013 09:45 AM
Lets assume that your entire organization had access to the following building blocks:
Imagine if your entire organization was empowered to produce data-driven applications tailored specifically for your vertical use-cases?
Data-Driven Vertical Apps
You are a regional bank who is under heavier regulation, focused on risk management, and expanding your mobile offerings. You are seeking ways to get ahead of your competition through the use of Big Data by optimizing financial decisions and yields.
What if there was an easy and automated way to define new data sources, create new algorithms, apply these to gain better insight into your risk position, and ultimately operationalize all this by improving your ability to reject and accept loans?
You are a retailer who is being affected by the economic downturn, demographic shifts, and new competition from online sources. You are seeking ways of leveraging the fact that your customers are empowered by mobile and social by transforming the shopping experience through the use of Big Data.
What if there was an easy and automated way to capture all customer touch points, create new segmentation and customer experience analytics, apply these to create a customized cross-channel solution which integrates online shopping with social media, personalized promotions, and relevant content?
You are a fixed line operator, wireless network provider, or fixed broadband provider who is in the middle of convergence of both services and networks, and feeling price pressures of existing services. You are seeking ways to leverage cloud and Big Data to create smarter networks (autonomous and self-analyzing), smarter operations (improving working efficiency and capacity of day-to-day operations), and ways to leverage subscriber demographic data to create new data products and services to partners.
What if there was an easy and automated way to start by consuming additional data across the organization, deploy segmentation analytics to better target customers and increase ARPU?
It Starts With The "Infrastructure Recipe"
Ok. You are a member of the application development team. All you have to do is create a data driven application "deploy package". It's your recipe of what data sources, analytics, and application logic needed to insert into this magical cloud service which produces your industry and use-case specific application. You don't need to be an analytics expert; you don't need to be a DBA; an ETL expert; let alone a Big Data technologist. All you need is a clear understanding of your business problem and you can assemble the parts through a simple-to-use "recipe" which is abstracted from the details of the infrastructure used to execute on that recipe.
Any Data Source
Imagine an environment where your enterprise data is at your fingertips. No heavy ETL tools, no database exports, no Hadoop flume or sqoop jobs. Access to data is as simple as defining "nouns" in a sentence. Where your data lives is not a worry. You are equipped with the magic ability to simply define what the data source is and where it lives and accessing it is automated. You also care less whether the data is some large historic volume living in a relational database or whether it is real-time streaming event data.
Analytics Made Easy
Imagine a world where you can pick from literally thousands of algorithms and apply them to any of the above data sources in part or in combination. You create one algorithm and can apply it to years of historic data and/or a stream of live real-time data. Also, imagine a world where configuring your data in a format that your algorithms can consume is made seamless. Lastly, your algorithms execute on infrastructure in a parallel, distributed, highly scalable way. Getting excited yet?
Focus on Applications With Actionable Insights
Now lets embody this combination of analytics and data in a way that can actually be consumed and acted upon. Imagine a world where you can produce your insights and report on them with your BI tool of choice. That's kind of exciting.
But what's even more exciting is the ability to deploy your insights operationally through an application which leverages your domain expertise and understanding of the business logic associated with the targeted use-case you are solving against. Translation - you can code up a Java, Python, PHP, or Ruby application which is light, simple, and easy to build/maintain. Why? Because the underlying logic normally embedded in ETL tools, separate analytics software tools, MapReduce code, NoSQL queries, and stream processing logic is pushed up into the hands of application developer. Drooling yet? Wait, it gets better.
Big Data, Cloud, and The Enterprise
Lets take this entire programming paradigm and automate it within an elastic cloud service purpose built for the organization with the ability to submit your application "deploy packages" to be instantly processed without having to understand the compute infrastructure and, better yet, without having to understand the underlying data analytic services required to process your various data sources in real-time, near real-time, or in batch modes.
Ok...if we had such an environment, we'd all be producing a ton of next-generation applications.....data-driven, highly intelligent, and specific to our industry and use-cases.
I'm ready...are you?
Cloud Expo Breaking News
Top Stories for Cloud Expo 2012 East
Best Recent Articles on Cloud Computing & Big Data Topics
The Arlington, Virginia-based National Science Foundation has just released its "Report on Support for Cloud Computing" - in response to the America Competes Reauthorization Act of 2010, Section 524. It is an absolute must-read for all concerned with current and future research projects in Cloud Computing.
"The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey. Writing in a Trend Micro blog, Asprey - who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud.
Cloud computing has caught the attention of business leaders around the world in every industry because of its enormous transformative potential. Visionary companies know that the value of the cloud is far greater than the current focus solely on technology and operating costs: when combined with a collaborative approach to designing processes, cloud computing will change how we do business.
Want to make sense of the hottest new concept in Enterprise IT? Want to understand in just hours what experts have spent many hundreds of days deciphering? Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit. Cloud Computing Bootcamp, led by our 2013 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy. The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 12th Cloud Expo, June 10-13, 2013, at the Javits Center, New York, NY.
Did you know that ninety percent of the data in the world has been created in the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of data, according to IBM. As corporations across all industries globally are struggling with how to retain, aggregate and analyze this mounting volume of what the industry refers to as Big Data, it also provides a unique opportunity for innovative startups that recognize the business prospects Big Data presents. Big Data is not just unlocking new information but new sources of economic and business value. Interactivity is driving Big Data, with people and machines both consuming and creating it. Digital companies focused on becoming good at aggregating and analyzing the data created by the end users of their product, who then provide their customers with solid insights taken from that data are at a distinct competitive advantage over others in the marketplace.
Industry-specific clouds are those PaaS, IaaS, and PaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and health care. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016. The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform. So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI?
SYS-CON Events announced today that Rackspace Hosting, the open cloud company, has been named "Platinum Plus Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York. Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune's list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices and data centers around the world.
10th International Cloud Expo, held on June 11-14, 2012 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service. We invite you to enjoy our photo album of the show - we'll be adding new images all week.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
SYS-CON Events announced today that Dell Inc. has been named "Silver Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York. For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world. Learn more about Dell's story, purpose and people behind its customer-centric approach.
One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories. In his session at the 12th International Cloud Expo, Scott Morrison, CTO and Chief Architect at Layer 7 Technologies, will look at strategies to incorporate identity into cloud applications. Enterprise identity or social login can both be a part of your go-to-cloud strategy, but you must plan for this upfront, rather than try to retrofit identity and access control at a later date.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
The World's Most Influential Blogs