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Cloud: Commoditizing End Users
It's not just commoditization of business functions (SaaS) or IT infrastructure (IaaS) - it's the users, too

Prioritization. It's something that's built into nearly every technology, particularly that which services network traffic. Rate shaping. Queuing. Coloring bits.

We do a lot of interesting gyrations with technology to ensure that some user traffic and requests are more equal than others.

Today we still do the same thing, but it's done in different ways. Software as a Service charges a premium for "extra" API calls, for example, and if you want access to premium content there's sure to be a paywall in front of it.

But that's at the service level. It's not the same as prioritization of individual users; of affording specific users privileges of some kind based either on their position (No, no, the CEO can't have his e-mail be delayed - never apply bandwidth limiting policies to him) or on their customer status (They're a "gold" customer, make sure their requests go to the fastest application instance).

These kinds of customer privileges have always existed and in some industries remain a staple reward or requirement for operations.

Cloud, however, commoditizes users, affording operations no way to distinguish between traffic from the CEO and traffic from, well, me.

IT'S THE NETWORK

That's because the mechanisms by which traffic and requests are prioritized exist in the network; in the data path. By the time the request gets to the Exchange server, it's already too late. The Exchange server doesn't know that three upstream switches and routers have queued the packets comprising the CEO's request, causing a slight but noticeable delay. It is the infrastructure - the network - that provides this service necessarily. Prioritization of traffic through a series of tubes interconnected by what are essentially processing centers has to occur at those processing centers, before it arrives at the destination.

The effect is commoditization of users. Every user is the same, every request - equal. There is no special treatment for anyone, period. Part of this is due to the relinquishment of control over the network inherent in a cloud-based environment, part of it is due to the failure of that same network to pass on context and awareness of the user and the context in which such requests are made.

The inability to deploy policies designed to give preference to some requests over other - for whatever reason the business thinks it may be necessary - means users are commoditized. They become a sequence number, nothing more, nothing less.

For many applications and business models this may be a non-issue. But for industries and organizations that in part monetize (or have monetized in the past) based on the ability to offer "better or faster" service on an individual basis, moving to cloud will have a significant impact and may require changes to not only operations but to the business.

Some capability to differentiate levels of service on a per-user basis may be returned as more mature services are offered by cloud providers, but the level of differentiation and prioritization IT has known in the data center will never completely return in the cloud.

Organizations who may be impacted by this commoditization in the form of frustrated users or churning customers will need to consider other ways in which to address the ability to decommoditize its users.

Read the original blog entry...

About Lori MacVittie
Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


@CloudExpo Stories
CodeFutures has announced Dan Lynn as its new CEO. Lynn assumes the role from Founder Cory Isaacson, who has joined RMS and will now serve as chairman of CodeFutures. Lynn brings more than 14 years of advanced technology and business success experience, and will help CodeFutures build on its industry leadership around its Agile Big Data initiatives. His technical expertise will be invaluable in advancing CodeFutures’ AgilData platform and new processes for streamlining and gaining value from gro...
In this scenarios approach Joe Thykattil, Technology Architect & Sales at TimeWarner / Navisite, presented examples that will allow business-savvy professionals to make informed decisions based on a sound business model. This model covered the technology options in detail as well as a financial analysis. The TCO (Total Cost of Ownership) and ROI (Return on Investment) demonstrated how to start, develop and formulate a business case that will allow both small and large scale projects to achieve...
IBM has announced a new strategic technology services agreement with Anthem, Inc., a health benefits company in the U.S. IBM has been selected to provide operational services for Anthem's mainframe and data center server and storage infrastructure for the next five years. Among the benefits of the relationship, Anthem has the ability to leverage IBM Cloud solutions that will help increase the ease, availability and speed of adding infrastructure to support new business requirements.
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and ex...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
"Verizon Digital Media Services is responsible for the broadcast, video and content delivery network that accelerates, scales and helps our customers reach end users with all kinds of video and web content," stated James Segil, CMO of Verizon Digital Media Services, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
Top Stories for Cloud Expo 2012 East

... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
As we enter a new year, it is time to look back over the past year and resolve to improve upon it. In 2014, we will see more service providers resolve to add more personalization in enterprise technology. Below are seven predictions about what will drive this trend toward personalization.
IT organizations face a growing demand for faster innovation and new applications to support emerging opportunities in social, mobile, growth markets, Big Data analytics, mergers and acquisitions, strategic partnerships, and more. This is great news because it shows that IT continues to be a key stakeholder in delivering business service innovation. However, it also means that IT must deliver new innovation despite flat budgets, while maintaining existing services that grow more complex every day.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
Cloud Expo, Inc. has announced today that Vanessa Alvarez has been named conference chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
12th International Cloud Expo, held on June 10–13, 2013 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context.
Cloud Expo, Inc. has announced today that Larry Carvalho has been named Tech Chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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New York City Expo Floor Plan Revealed
Cloud Expo New York
[June 11-14, 2012]

Floor Plan Revealed


Introducing Big Data Expo
Introducing
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Get a jump on that rapidly evolving trend at Big Data Expo, which we are introducing in June at
Cloud Expo New York.

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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Marilyn Moux at marilyn@sys-con.com.

@CloudExpo Blogs
Our guest on the podcast this week is Gene Kim, DevOps expert and author of The Phoenix Project.We get a sneak peek into Gene’s latest project, the DevOps Cookbook. By studying over 14,000 IT professionals, he observed that high-performing organizations are 2.5 times more likely than their peers to exceed profitability, market share, and productivity goals. We discuss how leaders can bring together Development, Test, IT Operations, and Information Security to maximize organizational learning, increase employee satisfaction, and win in the marketplace.
Our last post defined customer lifetime value (CLV) as the metric critical in measuring the success or failure of a recurring revenue program. In order for your company to routinely return significant revenue, maximizing CLV needs to be at the top of your priority list. A CLV-supported strategy boosts many aspects of your business, from sales to customer service. When it comes to increasing customer retention and customer satisfaction, the two keys to driving long-term results, this same strategy works to increase both at every available opportunity.
I began my journey in the Application Performance Management (APM) space a little over two years ago. Transitioning from a security background, the biggest thing I was concerned about was picking up the technology quickly. Somewhere between JVMs, CLRs, JMX, IIS, and APIs I was a little overwhelmed. The thing that caught my eye most in the early stages of learning about the APM space (outside of AppDynamics’ growth & the growing IT Ops market) was the term Business Transaction Monitoring. Gartner defines one of their key criteria’s as “User Defined Transaction Profiling – The tracing of user-...
Big Data, AI, Machine Learning, Hadoop, Predictive Analytics — we hear these terms every day from companies such as Cloudera, Trifacta and Dato (formerly GraphLab) that are securing many millions in financing. I believe that 2015 will be the year when the conversation moves from Big Data to the Dataware stack. Over the past twelve months we have seen a lot of companies across the big data spectrum emerge and while the language can be the same, there are clear product categories that have emerged which describe the market opportunity and future growth.
No, it’s not an endless loop waiting to happen, the plan here is to use Logstash to parse Elasticsearch logs and send them to another Elasticsearch cluster or to a log analytics service like Logsene (which conveniently exposes the Elasticsearch API, so you can use it without having to run and manage your own Elasticsearch cluster). If you’re looking for some ELK stack intro and you think you’re in the wrong place, try our 5-minute Logstash tutorial. Still, if you have non-trivial amounts of data, you might end up here again. Because you’ll probably need to centralize Elasticsearch logs for th...
In today’s highly connected world, the benefits and widespread adoption of cloud computing are not just limited to enterprises and government agencies; its transformative impact has prompted changes to a variety of businesses across several verticals – both big and small. In fact, a recent study by Emergent Research, ‘Small Business Success in the Cloud,’ found that the percentage of U.S. small businesses using cloud computing is expected to grow by more than half, from 37 percent to nearly 80 percent, by the year 2020.
Small data management solutions don’t work in our brave new Big Data world. Back in the small data days, we talked proudly about having gigabytes of structured data that had been carefully denormalized to reduce latency as much as possible. Today’s data is measured in petabytes, and it is dynamic, complex, and wildly varied in structure. Small data was a nicely planned garden, but Big Data is a jungle: rich with resources, abundant in growth, but also a bit overwhelming and easy to get lost in.
If your business had the choice between one million lifetime customers or two million one-time transaction customers, which would you choose? Selecting the former guarantees a recurring revenue stream for years while the latter only guarantees revenue for that individual transaction. Sounds like a no-brainer, right? There are many factors that contribute to a successful recurring revenue cycle for your business, from product packaging and pricing to configuring existing systems and operations. There is one particular metric that is especially critical to understanding the success or failure...
Apache Drill is an open source, schema-free SQL query engine—that enables a business to extract the most value possible from data stored in Hadoop. Apache Drill does this by breaking down many of the technical barriers that had restricted the ways that analysts could work with data, and limited the intelligence that they could glean from it. With Apache Drill, data scientists are no longer constrained by the limitations of last generation tools, and they are free to work with data in a myriad of productive ways without draining IT resources.
Here’s a short anecdote: a QA team maintained a test environment separate from their production environment, but they had gone through great lengths to ensure it matched what was in production in every respect. It was filled with the same hardware, and all the software was identical down to the patch level. They had a strong process to ensure that any change made to one environment was mirrored in the other. Perhaps you can see where this story is going. Sure enough, the environments turned out to not be identical. In fact, there was some BIOS setting that differed on the servers, which result...
As the pace of development and business continues to scale, teams need an agile and collaborative work environment to succeed. Moving to a DevOps model is a critical part of setting your engineering teams up to succeed, but making the transition can be challenging for many companies. DevOps is a movement in the software world that focuses on collaboration between developers and operations, customer empathy and infrastructure automation. In traditional models, developers write code and then hand it to operations teams to deploy and and run in a production environment. This often leads to a la...
While news about the malicious hacking trade and the actions of elusive cyber-criminals continue to grab headlines, the third of our annual Insider Threat reports confirm that the risk posed by those legitimately ‘inside the fence’ continues to top business data security concerns. Of course, there can be no denying that the breadth and depth of private and public sector breaches in the past few years that have resulted from trusted insiders turning rogue or being compromised by perpetrators of APTs and the like indicates that there is a major disconnect when it comes to organisations’ handling...
With every New Year it is time to look back at the industry events of the past 12 months, and use our expertise to predict what lies ahead, in order to be more prepared. With regards to DDoS attacks, here is a short list of what to expect in 2015. We expect to see an increase in DDoS attacks size in terms of bandwidth, but likely there will be an emphasis on packets per second metric. Bandwidth is an important metric, and it is something most people can relate to. When shopping for home Internet connection, the bandwidth metric is what people are comparing.
If you're part of the decision making process in how to get started with Big Data then you've probably already discovered that open source Apache Hadoop has a big lead. You also know that unless you've got a particularly deep NoSQL team or want to write your own proprietary code that the free open source version of Hadoop is not for the great majority of businesses. You want the benefits of open source but with some support and some capabilities that tie the open source components together in an enterprise quality database system. You want a Hadoop Distribution.
It’s been only a handful of months since my fellow Forbes pundits Mike Kavis and Ben Kepes bemoaned cloud provider Rackspace’s troubles competing in the cutthroat public cloud marketplace. “Companies like Rackspace simply cannot compete,” opined Kavis in July 2014. Back in May, Kepes snarkily pointed out that “Rackspace has long been something of a bridesmaid,” as they unsuccessfully explored selling themselves to the highest bidder. Yet, just as reports of Mark Twain’s death were exaggerated – or perhaps Monty Python’s “not dead yet”? – just so with San Antonio-based Rackspace Hosting, Inc. I...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
sys-con.com

 
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group